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Sonia Navarrete

Articles by Sonia Navarrete

Sonia is a Senior Content Analyst, helping SMEs choose the best software. She published in Raconteur, Computer Weekly and IT Pro. Journalist and PR. Nature, bike and dog lover.

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South African SMEs embrace digitalisation: 47% say that digital engagement with customers has improved

Published on 2021/01/18 by Sonia Navarrete

In just a matter of months, the C OVID -19 pandemic struck the world at the speed of light.  Most  b usinesses were n’t  prepared  and  were forced to adapt to extraordinary challenges in order to continue with business operations  – whilst battling to stay afloat.   In South Africa ,  many businesses have opted for... Continue Reading


COVID-19 drives eCommerce in South Africa ahead of festive season

Published on 2020/11/11 by Sonia Navarrete

The COVID-19 pandemic continues to take a serious toll on shopper behaviour not only from a decline in spending but also in how they shop. With social distancing restrictions, a possible second wave of infections, and adaptations to new lifestyles, the crisis is driving more traffic to South African eCommercemerchants... Continue Reading