---
description: Compare XM for Strategy & Research vs Toluna Start for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare XM for Strategy & Research vs Toluna Start | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Brand Management Software](/directory/302/brand-management/software) > [XM for Strategy & Research \<span\>vs\</span\> Toluna Start](https://www.getapp.za.com/compare/100394/116807/strategy-and-research/vs/panelportal)

# Compare XM for Strategy & Research vs Toluna Start

Canonical: https://www.getapp.za.com/compare/100394/116807/strategy-and-research/vs/panelportal

> Detailed comparison between XM for Strategy & Research and Toluna Start. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Strategy & Research | Toluna Start |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 424 | 82 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### XM for Strategy & Research

- Benchmarking
- Customizable Templates
- Data Analysis Tools
- Email Management
- Mobile Survey
- Multi-Channel Distribution
- Multiple User Accounts
- Panel Management
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Response Quotas
- Search/Filter
- Social Media Integration
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Visual Analytics

### Toluna Start

- Benchmarking
- Customizable Templates
- Data Analysis Tools
- Email Management
- Mobile Survey
- Multi-Channel Distribution
- Multiple User Accounts
- Panel Management
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Response Quotas
- Search/Filter
- Social Media Integration
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Visual Analytics

## Links

- [View XM for Strategy & Research Profile](https://www.getapp.za.com/software/100394/strategy-and-research)
- [View Toluna Start Profile](https://www.getapp.za.com/software/116807/panelportal)
- [View Original Comparison](https://www.getapp.za.com/compare/100394/116807/strategy-and-research/vs/panelportal)

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