Adobe Campaign vs MailUp

Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters, transactional emails and SMS, and features database management, email and SMS automation, landing page management, API and integrations, and more.
MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters, transactional emails...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

€39.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.4 /5
(184)

Ease of Use

4.0/ 5

Features

4.4/ 5

Customer Service

4/ 5

Value for Money

4.1/ 5

Overall rating

4.5 /5
(93)

Ease of Use

4.5/ 5

Features

4.5/ 5

Customer Service

4.6/ 5

Value for Money

4.3/ 5

Total features 72

  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Delivery Tracking
  • Design Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Monitoring
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Group Messaging
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Mailer Templates
  • Mailing Services Integration
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Polls/Voting
  • Post Scheduling
  • Product Recommendations
  • Prospecting Tools
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Total features 74

  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Delivery Tracking
  • Design Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Monitoring
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Group Messaging
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Mailer Templates
  • Mailing Services Integration
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Polls/Voting
  • Post Scheduling
  • Product Recommendations
  • Prospecting Tools
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Adobe Commerce
  • ClickTale
  • Cyclr
  • Drupal
  • Email on Acid
  • Invoca
  • LeadsBridge
  • Litmus
  • Meta for Business
  • Operations Hub
  • Oracle CRM On Demand
  • PrestaShop
  • Salesforce Sales Cloud
  • Shopify
  • Smartling
  • Stamplay
  • Tableau
  • Vtiger CRM
  • WooCommerce
  • WordPress
  • XM for Strategy & Research
  • Zapier
  • Zoho CRM
  • Adobe Commerce
  • ClickTale
  • Cyclr
  • Drupal
  • Email on Acid
  • Invoca
  • LeadsBridge
  • Litmus
  • Meta for Business
  • Operations Hub
  • Oracle CRM On Demand
  • PrestaShop
  • Salesforce Sales Cloud
  • Shopify
  • Smartling
  • Stamplay
  • Tableau
  • Vtiger CRM
  • WooCommerce
  • WordPress
  • XM for Strategy & Research
  • Zapier
  • Zoho CRM