Adobe Experience Manager vs Salesforce Marketing Cloud

Adobe Experience Manager is a powerful suite of composable content services that rapidly deliver high-impact, personalized experiences across any channel.
Adobe Experience Manager is a powerful suite of composable content services that rapidly deliver high-impact, personalized experiences across any...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

US$108 000,00/year

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4,3 /5
(113)

Ease of Use

3,8/5

Features

4,3/5

Customer Service

4,1/5

Value for Money

4,0/5

Overall rating

4,2 /5
(481)

Ease of Use

3,8/5

Features

4,3/5

Customer Service

3,9/5

Value for Money

3,8/5

Total features 103

  • AB Testing Tools
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Audit Trail
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Design Management
  • Digital Asset Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Conversion
  • File Management
  • File Storage
  • File Transfer
  • Filtering
  • For Marketing and Advertising
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Indexing
  • Information Governance
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Media Library
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Offline Access
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Publishing Options
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Third-Party Integration
  • Transaction History
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Watermarking
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • eCommerce Management

Total features 162

  • AB Testing Tools
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Audit Trail
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Design Management
  • Digital Asset Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Conversion
  • File Management
  • File Storage
  • File Transfer
  • Filtering
  • For Marketing and Advertising
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Indexing
  • Information Governance
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Media Library
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Offline Access
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Publishing Options
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Third-Party Integration
  • Transaction History
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Watermarking
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • eCommerce Management
Not provided by vendor
  • Adobe Workfront
  • LinkedIn for Business
  • Meta for Business
  • Salesforce Sales Cloud
  • Shopify
  • Simply Measured
  • Twitter/X
  • Vidyard