---
description: Compare Google Ads vs Pastel for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Ads vs Pastel | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Google Ads \<span\>vs\</span\> Pastel](https://www.getapp.za.com/compare/101257/112835/google-ads/vs/pastel)

# Compare Google Ads vs Pastel

Canonical: https://www.getapp.za.com/compare/101257/112835/google-ads/vs/pastel

> Detailed comparison between Google Ads and Pastel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Ads | Pastel |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 1006 | 43 |
| **Starting Price** | - | US$49,00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, Chat |
| **Training** | Videos | Not Offered |

## Key features

### Google Ads

- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Budget Control
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Lead Generation

### Pastel

- CMS Integration
- Collaboration Tools
- Commenting/Notes
- Data Import/Export
- Feedback Management
- HTML5 Technology

## Links

- [View Google Ads Profile](https://www.getapp.za.com/software/101257/google-ads)
- [View Pastel Profile](https://www.getapp.za.com/software/112835/pastel)
- [View Original Comparison](https://www.getapp.za.com/compare/101257/112835/google-ads/vs/pastel)

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