---
description: Compare Hotjar vs mParticle Analytics for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Hotjar vs mParticle Analytics | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Hotjar \<span\>vs\</span\> mParticle Analytics](https://www.getapp.za.com/compare/101789/114779/hotjar/vs/indicative)

# Compare Hotjar vs mParticle Analytics

Canonical: https://www.getapp.za.com/compare/101789/114779/hotjar/vs/indicative

> Detailed comparison between Hotjar and mParticle Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | mParticle Analytics |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 539 | 32 |
| **Starting Price** | US$39,00 | US$950,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Hotjar

- A/B Testing
- API
- Behavior Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Dashboard
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Monitoring
- Performance Metrics
- Real-Time Data
- Single Sign On
- Third-Party Integrations
- Visual Analytics

### mParticle Analytics

- A/B Testing
- API
- Behavior Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Performance Metrics
- Single Sign On
- Third-Party Integrations
- Uninstall Tracking
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.getapp.za.com/software/101789/hotjar)
- [View mParticle Analytics Profile](https://www.getapp.za.com/software/114779/indicative)
- [View Original Comparison](https://www.getapp.za.com/compare/101789/114779/hotjar/vs/indicative)

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