---
description: Compare Marsello vs Xoxoday for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Marsello vs Xoxoday | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Marsello \<span\>vs\</span\> Xoxoday](https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform)

# Compare Marsello vs Xoxoday

Canonical: https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform

> Detailed comparison between Marsello and Xoxoday. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marsello | Xoxoday |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 104 | 266 |
| **Starting Price** | US$60,00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Marsello

- Activity Tracking
- CRM
- Campaign Planning
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customer Surveys
- Customizable Reports
- Discount Management
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Social Media Integration

### Xoxoday

- Activity Tracking
- CRM
- Campaign Planning
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customer Surveys
- Customizable Reports
- Discount Management
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Social Media Integration

## Links

- [View Marsello Profile](https://www.getapp.za.com/software/105827/goody)
- [View Xoxoday Profile](https://www.getapp.za.com/software/129819/rewards-platform)
- [View Original Comparison](https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Marsello vs Xoxoday | GetApp South Africa 2026","description":"Compare Marsello vs Xoxoday for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform","about":[{"@id":"https://www.getapp.za.com/software/105827/goody#software"},{"@id":"https://www.getapp.za.com/software/129819/rewards-platform#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform#webpage","publisher":{"@id":"https://www.getapp.za.com/#organization"},"inLanguage":"en-ZA","isPartOf":{"@id":"https://www.getapp.za.com/#website"}},{"name":"Marsello","description":"Marsello is an omnichannel loyalty platform that scales as your business grows. \n\nEveryone from small business owners to large franchises love Marsello for loyalty. It’s quick to set up, easy to run, and simple to measure.\n\nFirst, it integrates with all major POS and eCommerce platforms. This means brands can get complete oversight of their sales data and customer journeys, no matter where people shop with them.\n\nSecond, you can start right out of the box, or customize everything—think branding, earn options, tiers, points expiry.\n\nLast, the platform can scale with you as you grow. Need advanced loyalty tools? Want to bring loyalty, email and SMS campaigns all under one roof? It’s all possible in Marsello.\n\nReady to launch fast, and see results faster? Get started today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8346a838-4c3c-42f2-be68-610542acf32b.png","url":"https://www.getapp.za.com/software/105827/goody","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/105827/goody#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":104},"offers":{"price":"60","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Xoxoday","description":"Xoxoday powers rewards, incentives, and loyalty programs for 5,000+ companies worldwide, including Freshworks, Infosys, Capgemini, AT&amp;T, H&amp;M, and more, that help them engage and retain their employees, customers, and partners.\n\nWith $1B+ annual GMV and 250+ integrations (MS Teams, Slack, Salesforce, HubSpot, SAP, and more), we make it simple for teams across HR, sales, marketing, and CX to drive measurable impact - boosting engagement, conversion, and retention. Headquartered across 12 global offices, including the US, Xoxoday delivers secure, scalable, global and flexible solutions. Our Suite of Products:\n\n1. Empuls - Build a connected and motivated workplace with recognition, rewards, surveys, and an all-in-one employee engagement tool that also helps sales and channel leaders drive revenue, productivity, and motivation with real-time leaderboards, nudges, and automated payouts \n\n2. Plum - A global rewards marketplace with 10M+ options across 30+ categories including gift cards, experiences, travel, merchandise, digital subscriptions, wellness, and charity donations in 175+ countries \n\n3. Loyalife - An enterprise-grade loyalty solution for customers and channel partners to retain, engage, and maximize lifetime value with personalized and scalable rewards and also helps banks, payment providers, and reward platforms launch and manage merchant-funded promotions at scale","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/302e35c8-1d1d-477a-8985-78c34eadabc0.png","url":"https://www.getapp.za.com/software/129819/rewards-platform","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/129819/rewards-platform#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":266},"operatingSystem":"Cloud, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/204/customer-loyalty/software","@type":"ListItem"},{"name":"Marsello vs Xoxoday","position":3,"item":"https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform","@type":"ListItem"}],"@id":"https://www.getapp.za.com/compare/105827/129819/goody/vs/rewards-platform#breadcrumblist"}]}
</script>