---
description: Compare Lofty vs BoomTown for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Lofty vs BoomTown | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Real Estate CRM Software](/directory/767/real-estate-crm/software) > [Lofty \<span\>vs\</span\> BoomTown](https://www.getapp.za.com/compare/108385/119723/chime/vs/boomtown)

# Compare Lofty vs BoomTown

Canonical: https://www.getapp.za.com/compare/108385/119723/chime/vs/boomtown

> Detailed comparison between Lofty and BoomTown. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lofty | BoomTown |
| **Overall rating** | 3.9/5 | 4.5/5 |
| **Total Reviews** | 126 | 239 |
| **Starting Price** | - | US$1 000,00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Lofty

- API
- Activity Tracking
- CRM
- Communication Management
- Dashboard
- Email Marketing
- Email Templates
- For Real Estate
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Property Management
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Social Media Integration
- Task Management
- Template Management

### BoomTown

- API
- Activity Tracking
- CRM
- Communication Management
- Dashboard
- Email Marketing
- Email Templates
- For Real Estate
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Property Management
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Social Media Integration
- Task Management
- Template Management

## Links

- [View Lofty Profile](https://www.getapp.za.com/software/108385/chime)
- [View BoomTown Profile](https://www.getapp.za.com/software/119723/boomtown)
- [View Original Comparison](https://www.getapp.za.com/compare/108385/119723/chime/vs/boomtown)

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