---
description: Compare SproutLoud vs SAS Customer Intelligence 360 for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare SproutLoud vs SAS Customer Intelligence 360 | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Brand Management Software](/directory/302/brand-management/software) > [SproutLoud \<span\>vs\</span\> SAS Customer Intelligence 360](https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360)

# Compare SproutLoud vs SAS Customer Intelligence 360

Canonical: https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360

> Detailed comparison between SproutLoud and SAS Customer Intelligence 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SproutLoud | SAS Customer Intelligence 360 |
| **Overall rating** | 4.2/5 | 4.9/5 |
| **Total Reviews** | 13 | 8 |
| **Starting Price** | US$1 500,00 | US$8 000,00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### SproutLoud

- A/B Testing
- API
- CAN-SPAM Compliance
- Campaign Planning
- Channel Management
- Content Management
- Digital Asset Management
- Dynamic Content
- Lead Management
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Project Management
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

### SAS Customer Intelligence 360

- A/B Testing
- API
- CAN-SPAM Compliance
- Campaign Planning
- Channel Management
- Content Management
- Digital Asset Management
- Dynamic Content
- Lead Management
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Project Management
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

## Links

- [View SproutLoud Profile](https://www.getapp.za.com/software/113741/sproutloud)
- [View SAS Customer Intelligence 360 Profile](https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360)
- [View Original Comparison](https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare SproutLoud vs SAS Customer Intelligence 360 | GetApp South Africa 2026","description":"Compare SproutLoud vs SAS Customer Intelligence 360 for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360","about":[{"@id":"https://www.getapp.za.com/software/113741/sproutloud#software"},{"@id":"https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360#breadcrumblist"},"@id":"https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.za.com/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.getapp.za.com/#organization"}},{"name":"SproutLoud","description":"SproutLoud is a cloud-based channel marketing solution designed to assist businesses in managing their partner marketing programs. The platform offers tools for managing campaign planning, asset creation and customization, budget assignment, campaign distribution, and advertising localization. SproutLoud is integrated with more than 40 marketing service providers (MSPs), covering digital display advertising, listings management, social media, local community engagement, and more.\n\nSproutLoud Studio automatically converts uploaded campaign assets into dynamic templates for partners to customize. Partners can add their own locations, contact informations, and images to templates, with brands able to pre-configure all available customization options, allowing partners to utilize assets without requiring approvals for the customizations they make. SproutLoud LaunchPad integrates campaign planning, funding, and execution in a single console, which lets brand managers produce, fund, distribute, and assign campaign tactics from one portal.\n\nSproutPay Instant Funding allows brands to attach funding directly to assets, removing the opportunity for partner fraud as funds can only be used to advertise with pre-approved tactics. The SproutLoud partner portal shows partners which campaign tactics are available, and what funding the brand has offered for each tactic. Partners can select and execute their desired tactics with a click. Through SproutLoud’s MSP integrations, partners can choose how involved they wish to be with their campaign tactics, from running fully self-service campaigns to do-it-for-me or do-it-on-my-behalf campaigns. SproutLoud Analytics provides performance metrics for each campaign in addition to consolidated insight across the entire Partner ecosystem, allowing both brands and partners to track the success of every campaign and identify the value of different tactics.","url":"https://www.getapp.za.com/software/113741/sproutloud","@id":"https://www.getapp.za.com/software/113741/sproutloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":13},"offers":{"price":"1500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"SAS Customer Intelligence 360","description":"Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a modern multichannel marketing hub to personalize experiences and deliver the right message at the right time – every time. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.\n\nSAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by &gt;10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.\n\nOur data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.\n\nSAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d78fcc0d-35fb-462a-9e76-e1abd02b844c.png","url":"https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360","@id":"https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Brand Management Software","position":2,"item":"/directory/302/brand-management/software","@type":"ListItem"},{"name":"SproutLoud vs SAS Customer Intelligence 360","position":3,"item":"https://www.getapp.za.com/compare/113741/2058372/sproutloud/vs/sas-customer-intelligence-360","@type":"ListItem"}]}]}
</script>