---
description: Compare Upfluence vs Trend for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Upfluence vs Trend | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Upfluence \<span\>vs\</span\> Trend](https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend)

# Compare Upfluence vs Trend

Canonical: https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend

> Detailed comparison between Upfluence and Trend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Upfluence | Trend |
| **Overall rating** | 4.4/5 | 4.6/5 |
| **Total Reviews** | 44 | 77 |
| **Starting Price** | - | US$100,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Key features

### Upfluence

- Activity Dashboard
- Approval Process Control
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Client Management
- Content Management
- Email Marketing
- Filtering
- Influencer Relationship Management
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Payment Tracking
- ROI Tracking
- Real-Time Data
- Reminders
- Reporting/Analytics
- Workflow Management

### Trend

- Activity Dashboard
- Approval Process Control
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Content Management
- Email Marketing
- Filtering
- Influencer Relationship Management
- Multi-Campaign
- Multi-Channel Marketing
- Payment Tracking
- ROI Tracking
- Reporting/Analytics
- Workflow Management

## Links

- [View Upfluence Profile](https://www.getapp.za.com/software/121071/upfluence)
- [View Trend Profile](https://www.getapp.za.com/software/129699/trend)
- [View Original Comparison](https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Upfluence vs Trend | GetApp South Africa 2026","description":"Compare Upfluence vs Trend for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend","about":[{"@id":"https://www.getapp.za.com/software/121071/upfluence#software"},{"@id":"https://www.getapp.za.com/software/129699/trend#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend#breadcrumblist"},"@id":"https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.za.com/#website"},"publisher":{"@id":"https://www.getapp.za.com/#organization"},"inLanguage":"en-ZA"},{"name":"Upfluence","description":"Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage their social media marketing campaigns. The platform includes an artificial intelligence (AI) system, which helps marketers determine prices for hiring influencers. Its data-driven search engine allows users to send automated bulk emails, streamline workflows and measure return on investment (ROI). You can also leverage our outreach templates and personalize messages with our AI to boost reponse rates.\n\nUpfluence analyzes data from different social media platforms to suggest popular keywords, influencers, and expected monetary value (EMV) calculations. Features include profile comparisons, historical engagements, real-time statistics, task scheduling, personalized emails, and more. The solution allows businesses to connect with global audiences via automated invoicing, influencer data collection, payments, procurement and tax calculations. Campaign management functionality lets marketers manage multiple concurrent campaigns, budgets, approvals, agreements and payments.\n\nUpfluence comes with an analytics module, which assists organizations with performance monitoring, click-through tracking and traffic analysis. Real-time statistics provide insights into earned media value, impressions, media engagement, and audience reach of posts. The platform supports various social platforms including Instagram, Youtube, TikTok, Twitter, Twitch, andPinterest.\n\nUpfluence now integrates with Shopify, WooCommerce, Magento, BigCommerce, Klaviyo and Hootsuite.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/aed906da-b945-4167-9c89-86d70804cbff.png","url":"https://www.getapp.za.com/software/121071/upfluence","@id":"https://www.getapp.za.com/software/121071/upfluence#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":44},"operatingSystem":"Cloud"},{"name":"Trend","description":"Trend helps organizations build and manage a team of influencers for generating and posting content across various social networks. It includes a centralized dashboard, which allows businesses to view influencers interested in collaborating, as well as view, approve or reject application requests.\n\nTrend is perfect for food, beverage, beauty, fashion, and retail brands.\n\nTrend includes a campaign management functionality, which assists marketers with creating advertisements for product launches, events, and brand awareness, improving sales and customer engagement. The solution offers numerous features such as customizable campaigns, content approval, shipment tracking, a content management portal, and more. The built-in chat functionality allows managers to collaborate with influencers and share ideas or comments. Users can repurpose and post content across websites, advertisement campaigns, newsletters, and social accounts.\n\nTrend enables organizations to gain insight into campaign performance, trending posts, comments, and impressions via analytics. Plus, the system allows users to share reports with marketing teams across the organization using mobile devices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/24a7dbfc-a0ea-43b2-ada6-305f132e9de6.png","url":"https://www.getapp.za.com/software/129699/trend","@id":"https://www.getapp.za.com/software/129699/trend#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":77},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Platform ios"},{"@id":"https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Advertising Agency Software","position":2,"item":"/directory/299/advertising/software","@type":"ListItem"},{"name":"Upfluence vs Trend","position":3,"item":"https://www.getapp.za.com/compare/121071/129699/upfluence/vs/trend","@type":"ListItem"}]}]}
</script>