Adobe Advertising Cloud vs Google Marketing Platform
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Overview
Adobe Advertising Cloud is a programmatic advertising software, which helps enterprises and marketing agencies segment audience groups for optimal ad targeting and plan, purchase, and, analyze advertisements of multiple channels, formats, and devices.
Adobe Advertising Cloud is a programmatic advertising software, which helps enterprises and marketing agencies segment audience groups for optimal ad...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.
Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance,...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Images
Pricing
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
4.2/ 5Features
4.3/ 5Customer Service
4.5/ 5Value for Money
4.3/ 5Ease of Use
4.1/ 5Features
4.3/ 5Customer Service
4.1/ 5Value for Money
4.1/ 5Features
Total features 25
- A/B Testing
- API
- Activity Dashboard
- Ad Inventory Management
- Ad hoc Reporting
- Advertising Management
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Cross Channel Attribution
- Customer Profiles
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Connectors
- Data Management
- Data Visualization
- Display Ad Management
- Dynamic Content
- Engagement Tracking
- For Advertising Agencies
- For PPC Campaigns
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- Project Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Single Page View
- Survey Builder
- Tagging
- Visual Analytics
- Website Analytics
- Workflow Management
Total features 39
- A/B Testing
- API
- Activity Dashboard
- Ad Inventory Management
- Ad hoc Reporting
- Advertising Management
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Cross Channel Attribution
- Customer Profiles
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Connectors
- Data Management
- Data Visualization
- Display Ad Management
- Dynamic Content
- Engagement Tracking
- For Advertising Agencies
- For PPC Campaigns
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- Project Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Single Page View
- Survey Builder
- Tagging
- Visual Analytics
- Website Analytics
- Workflow Management
Integrations
- Adobe Analytics
- Adobe Creative Cloud
Not provided by vendor