---
description: Compare HubSpot Marketing Hub vs Brandwatch for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare HubSpot Marketing Hub vs Brandwatch | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Brandwatch](https://www.getapp.za.com/compare/20444/90431/hubspot-marketing/vs/brandwatch)

# Compare HubSpot Marketing Hub vs Brandwatch

Canonical: https://www.getapp.za.com/compare/20444/90431/hubspot-marketing/vs/brandwatch

> Detailed comparison between HubSpot Marketing Hub and Brandwatch. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Brandwatch |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 6228 | 254 |
| **Starting Price** | US$15,00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- API
- Automated Publishing
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Template Management

### Brandwatch

- API
- Automated Publishing
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Template Management

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.za.com/software/20444/hubspot-marketing)
- [View Brandwatch Profile](https://www.getapp.za.com/software/90431/brandwatch)
- [View Original Comparison](https://www.getapp.za.com/compare/20444/90431/hubspot-marketing/vs/brandwatch)

-----

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