---
description: Compare FriedmanU vs Substrata Q for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare FriedmanU vs Substrata Q | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Sales Coaching Software](/directory/1411/sales-coaching/software) > [FriedmanU \<span\>vs\</span\> Substrata Q](https://www.getapp.za.com/compare/2049191/2061029/friedmanu/vs/substrata-q)

# Compare FriedmanU vs Substrata Q

Canonical: https://www.getapp.za.com/compare/2049191/2061029/friedmanu/vs/substrata-q

> Detailed comparison between FriedmanU and Substrata Q. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | FriedmanU | Substrata Q |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 50 | 163 |
| **Starting Price** | US$649,00 | - |
| **Free Trial** | - | Yes |
| **Free Version** | - | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Key features

### FriedmanU

- AI/Machine Learning
- Built-in Course Authoring
- Content Management
- Document Management
- Onboarding
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics
- Sales Reports
- Training Administration
- Training Management

### Substrata Q

- API
- Activity Tracking
- CRM
- Dashboard
- Deal Management
- Email Management
- Onboarding
- Opportunity Management
- Performance Management
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Sales Reports
- Training Management

## Links

- [View FriedmanU Profile](https://www.getapp.za.com/software/2049191/friedmanu)
- [View Substrata Q Profile](https://www.getapp.za.com/software/2061029/substrata-q)
- [View Original Comparison](https://www.getapp.za.com/compare/2049191/2061029/friedmanu/vs/substrata-q)

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