---
description: Compare BrightLocal vs Surfer for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare BrightLocal vs Surfer | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [BrightLocal \<span\>vs\</span\> Surfer](https://www.getapp.za.com/compare/2049748/2055774/brightlocal/vs/surfer-1)

# Compare BrightLocal vs Surfer

Canonical: https://www.getapp.za.com/compare/2049748/2055774/brightlocal/vs/surfer-1

> Detailed comparison between BrightLocal and Surfer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | BrightLocal | Surfer |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 281 | 421 |
| **Starting Price** | US$39,00 | US$182,00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### BrightLocal

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customizable Branding
- Dashboard
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Reporting & Statistics
- SEO Management
- Third-Party Integrations
- User Management
- Website Analytics

### Surfer

- API
- Activity Dashboard
- Alerts/Notifications
- Assisted Content Creation
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customizable Branding
- Dashboard
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Natural Language Processing
- Reporting & Statistics
- SEO Management
- Third-Party Integrations
- User Management
- Website Analytics

## Links

- [View BrightLocal Profile](https://www.getapp.za.com/software/2049748/brightlocal)
- [View Surfer Profile](https://www.getapp.za.com/software/2055774/surfer-1)
- [View Original Comparison](https://www.getapp.za.com/compare/2049748/2055774/brightlocal/vs/surfer-1)

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