---
description: Compare Fanomena Events vs SAS Customer Intelligence 360 for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Fanomena Events vs SAS Customer Intelligence 360 | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/650/customer-engagement/software) > [Fanomena Events \<span\>vs\</span\> SAS Customer Intelligence 360](https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360)

# Compare Fanomena Events vs SAS Customer Intelligence 360

Canonical: https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360

> Detailed comparison between Fanomena Events and SAS Customer Intelligence 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fanomena Events | SAS Customer Intelligence 360 |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 3 | 8 |
| **Starting Price** | €599,00 | US$8 000,00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Fanomena Events

- API
- Access Controls/Permissions
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Customizable Reports
- Engagement Tracking
- Event Marketing Software
- Filtering
- Gamification
- Lead Capture
- Monitoring
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Reporting
- Reporting/Analytics

### SAS Customer Intelligence 360

- API
- Access Controls/Permissions
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Customizable Reports
- Engagement Tracking
- Event Marketing Software
- Filtering
- Gamification
- Lead Capture
- Monitoring
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Reporting
- Reporting/Analytics

## Links

- [View Fanomena Events Profile](https://www.getapp.za.com/software/2056104/fanomena-events)
- [View SAS Customer Intelligence 360 Profile](https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360)
- [View Original Comparison](https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Fanomena Events vs SAS Customer Intelligence 360 | GetApp South Africa 2026","description":"Compare Fanomena Events vs SAS Customer Intelligence 360 for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360","about":[{"@id":"https://www.getapp.za.com/software/2056104/fanomena-events#software"},{"@id":"https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360#breadcrumblist"},"@id":"https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.za.com/#website"},"publisher":{"@id":"https://www.getapp.za.com/#organization"},"inLanguage":"en-ZA"},{"name":"Fanomena Events","description":"Fanomena Events is a customer engagement software designed to help event organizers share personalized content with the audience to boost brand awareness. Administrators can create a personalized digital sponsoring platform to display advertisements and share unique content.\n\nThe solution enables managers to secure data in accordance with general data protection regulation (GDPR) compliance protocols. Fanomena Events allows teams to set up target groups, dates, timings, participants, price, and other details to identify upcoming events and start conversations. Supervisors can also gain insights into campaign interactions based on various metrics including views, clicks, likes, social shares, and email opening rates.\n\nFanomena Events lets stakeholders contact, negotiate, and transfer payments to selected event managers on a unified interface. Operators can also import participant data and utilize built-in templates to create custom email campaigns. Other features include data export, sponsor invitation, tagging, landing page, and white-labeled platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8222cec8-f7d9-4fa4-9d49-fe4825131e8c.jpeg","url":"https://www.getapp.za.com/software/2056104/fanomena-events","@id":"https://www.getapp.za.com/software/2056104/fanomena-events#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":3},"offers":{"price":"599","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"SAS Customer Intelligence 360","description":"Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a modern multichannel marketing hub to personalize experiences and deliver the right message at the right time – every time. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.\n\nSAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by &gt;10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.\n\nOur data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.\n\nSAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d78fcc0d-35fb-462a-9e76-e1abd02b844c.png","url":"https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360","@id":"https://www.getapp.za.com/software/2058372/sas-customer-intelligence-360#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Engagement Software","position":2,"item":"/directory/650/customer-engagement/software","@type":"ListItem"},{"name":"Fanomena Events vs SAS Customer Intelligence 360","position":3,"item":"https://www.getapp.za.com/compare/2056104/2058372/fanomena-events/vs/sas-customer-intelligence-360","@type":"ListItem"}]}]}
</script>