ActiveCampaign vs Zoho CRM

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster....

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

US$14.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.6 /5
(2,501)

Ease of Use

4.2/ 5

Features

4.5/ 5

Customer Service

4.4/ 5

Value for Money

4.4/ 5

Overall rating

4.3 /5
(6,923)

Ease of Use

4.2/ 5

Features

4.3/ 5

Customer Service

4.1/ 5

Value for Money

4.3/ 5

Total features 141

  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Asset Lifecycle Management
  • Assignment Management
  • Automated Routing
  • Autoresponders
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Automation
  • Business Process Control
  • Buyer Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Logging
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Document Management
  • Document Storage
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Exception Reporting
  • Expense Tracking
  • Feedback Management
  • Field Sales Management
  • File Sharing
  • For AEC Industry
  • For Financial Institutions
  • For Healthcare
  • For Insurance Industry
  • For Mac Devices
  • For Nonprofits
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Goal Management
  • Goal Setting/Tracking
  • Graphical Data Presentation
  • HTML Editor
  • Help Desk Management
  • Image Library
  • Inbox Management
  • Incentive Management
  • Interaction Tracking
  • Internal Chat Integration
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Mobile Access
  • Mobile Optimization
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Negative Feedback Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Tracking
  • Proposal Generation
  • Prospecting Tools
  • Queue Management
  • Quota Planning
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Planning
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Service Level Agreement (SLA) Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subscriber Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Training Management
  • Transaction History
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Warranty Tracking
  • Web Forms
  • Web-based Deployment
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Configuration
  • Workflow Management
  • eCommerce Management

Total features 205

  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Asset Lifecycle Management
  • Assignment Management
  • Automated Routing
  • Autoresponders
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Automation
  • Business Process Control
  • Buyer Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Logging
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Document Management
  • Document Storage
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Exception Reporting
  • Expense Tracking
  • Feedback Management
  • Field Sales Management
  • File Sharing
  • For AEC Industry
  • For Financial Institutions
  • For Healthcare
  • For Insurance Industry
  • For Mac Devices
  • For Nonprofits
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Goal Management
  • Goal Setting/Tracking
  • Graphical Data Presentation
  • HTML Editor
  • Help Desk Management
  • Image Library
  • Inbox Management
  • Incentive Management
  • Interaction Tracking
  • Internal Chat Integration
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Mobile Access
  • Mobile Optimization
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Negative Feedback Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Tracking
  • Proposal Generation
  • Prospecting Tools
  • Queue Management
  • Quota Planning
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Planning
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Service Level Agreement (SLA) Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subscriber Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Training Management
  • Transaction History
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Warranty Tracking
  • Web Forms
  • Web-based Deployment
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Configuration
  • Workflow Management
  • eCommerce Management
  • 123FormBuilder
  • Act!
  • ActiveCampaign
  • Acuity Scheduling
  • Adobe Commerce
  • Aimtell
  • Airtable
  • Akita
  • Alchemer
  • Antavo
  • Apparound
  • Asana
  • Autoklose
  • Avaya Experience Platform
  • Basecamp
  • Batchbook
  • Bedrock Data
  • Big Cartel
  • BigCommerce
  • BigContacts
  • Bitly
  • Bizzabo
  • Bloom
  • Bookafy
  • Box
  • Braintree
  • Buffer
  • BurstSMS
  • Calendly
  • Call Loop
  • CallFire
  • CallHippo
  • Callingly
  • Capsule
  • ChargeOver
  • Chargebee
  • CheddarGetter
  • Clevertim
  • ClickFunnels
  • Close
  • CoSchedule Marketing Suite
  • Cobot
  • Coherent
  • CommCare
  • Contactually
  • Contractbook
  • Crelate
  • Crisp
  • CustomBooks
  • Dasheroo
  • DataHero
  • DataValidation
  • Deadline Funnel
  • Dealfront
  • Deltek WorkBook
  • Deputy
  • Digioh
  • Docusign
  • Donately
  • Donorbox
  • Doodle
  • Dropbox Business
  • Drupal
  • EasyWebinar
  • Equiitext
  • Eventable
  • Eventbrite
  • Evernote Teams
  • Evidence
  • Expensify
  • Feedier
  • Feedly
  • Feefo
  • FireText
  • FogBugz
  • Fomo
  • FormCrafts
  • Formidable Forms
  • Formlets
  • Formsite
  • Formstack Forms
  • FreeAgent
  • FreshBooks
  • Freshdesk
  • FullContact
  • Fullstory
  • FuseDesk
  • Geckoboard
  • Genoo
  • GetResponse
  • Getform
  • Getsitecontrol
  • Ghost
  • GigaBook
  • GivingFuel
  • Gmail
  • GoTo Meeting
  • GoTo Training
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Docs
  • Google Drive
  • Google Workspace
  • Gravity Forms
  • Harvest
  • Help Scout
  • Highrise
  • HubSpot CRM
  • Insightly
  • Instapage
  • InviteBox
  • Join.Me
  • Joomla
  • Jotform
  • Jumplead
  • Justuno
  • Kadence
  • Kajabi
  • Kanban Tool
  • KickoffLabs
  • Kixie PowerCall
  • Klenty
  • Leadpages
  • LeadsBridge
  • LessAccounting
  • LinkedIn for Business
  • Litmus
  • LiveChat
  • MailMunch
  • Mailchimp
  • Marsello
  • Meta for Business
  • Microsoft 365
  • Microsoft Outlook
  • Mindbody
  • Mojo Helpdesk
  • MoonClerk
  • Nimble
  • Nutshell
  • Olark
  • OnePageCRM
  • Operations Hub
  • OptimizePress
  • OptinMonster
  • PandaDoc
  • PayPal
  • Pipedrive
  • Pipeliner CRM
  • Podio
  • Postmark
  • PrestaShop
  • Privy
  • Proposify
  • QuickBooks Online
  • Quickbase
  • QuoteWerks
  • Quoter
  • Re:amaze
  • Recurly
  • Rezdy
  • RingCentral Contact Center
  • SMS-Magic
  • Saasu
  • Salesforce Sales Cloud
  • Salesmate
  • Segment
  • SendPulse
  • Shopify
  • SimplyCast
  • Skyvia
  • Slack
  • Sleeknote
  • SolarWinds Service Desk
  • Stripe
  • SugarCRM
  • Sumo
  • SuperSaaS
  • SurveyMonkey
  • Survicate
  • Teachable
  • Tender Support
  • Trello
  • Twilio
  • Twitter/X
  • Typeform
  • Unbounce
  • UserVoice
  • Viewbix
  • WHMCS
  • Whatagraph
  • WishList Member
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Wufoo
  • Xero
  • Yondo
  • YouCanBook.me
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Assist
  • Zoho Billing
  • Zoho Books
  • Zoho CRM
  • Zoho Campaigns
  • Zoho Cliq
  • Zoho Creator
  • Zoho Desk
  • Zoho Expense
  • Zoho Forms
  • Zoho Invoice
  • Zoho Mail
  • Zoho Meeting
  • Zoho Projects
  • Zoho SalesIQ
  • Zoho Sign
  • Zoho Social
  • Zoho Survey
  • Zoho Writer
  • Zoom Workplace
  • accessally
  • allmysms
  • appyReward
  • eTermin
  • eWebinar
  • iQuoteXpress
  • mailparser.io
  • vBulletin
  • 123FormBuilder
  • Act!
  • ActiveCampaign
  • Acuity Scheduling
  • Adobe Commerce
  • Aimtell
  • Airtable
  • Akita
  • Alchemer
  • Antavo
  • Apparound
  • Asana
  • Autoklose
  • Avaya Experience Platform
  • Basecamp
  • Batchbook
  • Bedrock Data
  • Big Cartel
  • BigCommerce
  • BigContacts
  • Bitly
  • Bizzabo
  • Bloom
  • Bookafy
  • Box
  • Braintree
  • Buffer
  • BurstSMS
  • Calendly
  • Call Loop
  • CallFire
  • CallHippo
  • Callingly
  • Capsule
  • ChargeOver
  • Chargebee
  • CheddarGetter
  • Clevertim
  • ClickFunnels
  • Close
  • CoSchedule Marketing Suite
  • Cobot
  • Coherent
  • CommCare
  • Contactually
  • Contractbook
  • Crelate
  • Crisp
  • CustomBooks
  • Dasheroo
  • DataHero
  • DataValidation
  • Deadline Funnel
  • Dealfront
  • Deltek WorkBook
  • Deputy
  • Digioh
  • Docusign
  • Donately
  • Donorbox
  • Doodle
  • Dropbox Business
  • Drupal
  • EasyWebinar
  • Equiitext
  • Eventable
  • Eventbrite
  • Evernote Teams
  • Evidence
  • Expensify
  • Feedier
  • Feedly
  • Feefo
  • FireText
  • FogBugz
  • Fomo
  • FormCrafts
  • Formidable Forms
  • Formlets
  • Formsite
  • Formstack Forms
  • FreeAgent
  • FreshBooks
  • Freshdesk
  • FullContact
  • Fullstory
  • FuseDesk
  • Geckoboard
  • Genoo
  • GetResponse
  • Getform
  • Getsitecontrol
  • Ghost
  • GigaBook
  • GivingFuel
  • Gmail
  • GoTo Meeting
  • GoTo Training
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Docs
  • Google Drive
  • Google Workspace
  • Gravity Forms
  • Harvest
  • Help Scout
  • Highrise
  • HubSpot CRM
  • Insightly
  • Instapage
  • InviteBox
  • Join.Me
  • Joomla
  • Jotform
  • Jumplead
  • Justuno
  • Kadence
  • Kajabi
  • Kanban Tool
  • KickoffLabs
  • Kixie PowerCall
  • Klenty
  • Leadpages
  • LeadsBridge
  • LessAccounting
  • LinkedIn for Business
  • Litmus
  • LiveChat
  • MailMunch
  • Mailchimp
  • Marsello
  • Meta for Business
  • Microsoft 365
  • Microsoft Outlook
  • Mindbody
  • Mojo Helpdesk
  • MoonClerk
  • Nimble
  • Nutshell
  • Olark
  • OnePageCRM
  • Operations Hub
  • OptimizePress
  • OptinMonster
  • PandaDoc
  • PayPal
  • Pipedrive
  • Pipeliner CRM
  • Podio
  • Postmark
  • PrestaShop
  • Privy
  • Proposify
  • QuickBooks Online
  • Quickbase
  • QuoteWerks
  • Quoter
  • Re:amaze
  • Recurly
  • Rezdy
  • RingCentral Contact Center
  • SMS-Magic
  • Saasu
  • Salesforce Sales Cloud
  • Salesmate
  • Segment
  • SendPulse
  • Shopify
  • SimplyCast
  • Skyvia
  • Slack
  • Sleeknote
  • SolarWinds Service Desk
  • Stripe
  • SugarCRM
  • Sumo
  • SuperSaaS
  • SurveyMonkey
  • Survicate
  • Teachable
  • Tender Support
  • Trello
  • Twilio
  • Twitter/X
  • Typeform
  • Unbounce
  • UserVoice
  • Viewbix
  • WHMCS
  • Whatagraph
  • WishList Member
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Wufoo
  • Xero
  • Yondo
  • YouCanBook.me
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Assist
  • Zoho Billing
  • Zoho Books
  • Zoho CRM
  • Zoho Campaigns
  • Zoho Cliq
  • Zoho Creator
  • Zoho Desk
  • Zoho Expense
  • Zoho Forms
  • Zoho Invoice
  • Zoho Mail
  • Zoho Meeting
  • Zoho Projects
  • Zoho SalesIQ
  • Zoho Sign
  • Zoho Social
  • Zoho Survey
  • Zoho Writer
  • Zoom Workplace
  • accessally
  • allmysms
  • appyReward
  • eTermin
  • eWebinar
  • iQuoteXpress
  • mailparser.io
  • vBulletin