---
description: Compare Criteo vs Semrush for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Criteo vs Semrush | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Display Advertising Software](/directory/612/display-advertising/software) > [Criteo \<span\>vs\</span\> Semrush](https://www.getapp.za.com/compare/454/91634/criteo/vs/semrush)

# Compare Criteo vs Semrush

Canonical: https://www.getapp.za.com/compare/454/91634/criteo/vs/semrush

> Detailed comparison between Criteo and Semrush. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Criteo | Semrush |
| **Overall rating** | 3.9/5 | 4.6/5 |
| **Total Reviews** | 22 | 2316 |
| **Starting Price** | US$1,00 | US$139,95 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Criteo

- AI/Machine Learning
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Multi-Campaign
- Reporting/Analytics

### Semrush

- AI/Machine Learning
- Ad hoc Reporting
- Backlink Management
- Campaign Analytics
- Campaign Management
- Channel Management
- Client Management
- Conversion Tracking
- Customizable Reports
- Engagement Tracking
- For Marketing and Advertising
- For PPC Campaigns
- Keyword Rank Tracking
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Project Management
- Reporting/Analytics
- Site Search Tracking
- Web Tracking

## Links

- [View Criteo Profile](https://www.getapp.za.com/software/454/criteo)
- [View Semrush Profile](https://www.getapp.za.com/software/91634/semrush)
- [View Original Comparison](https://www.getapp.za.com/compare/454/91634/criteo/vs/semrush)

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