---
description: Compare Emma by Marigold vs ActiveCampaign for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Emma by Marigold vs ActiveCampaign | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> ActiveCampaign](https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign)

# Compare Emma by Marigold vs ActiveCampaign

Canonical: https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign

> Detailed comparison between Emma by Marigold and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 156 | 2568 |
| **Starting Price** | US$99,00 | US$15,00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Emma by Marigold

- API
- Activity Tracking
- Archiving & Retention
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customer Database
- Customizable CTAs
- Customizable Reports
- Email Management
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

### ActiveCampaign

- API
- Activity Tracking
- Archiving & Retention
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customer Database
- Customizable CTAs
- Customizable Reports
- Email Management
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

## Links

- [View Emma by Marigold Profile](https://www.getapp.za.com/software/571/emma)
- [View ActiveCampaign Profile](https://www.getapp.za.com/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Emma by Marigold vs ActiveCampaign | GetApp South Africa 2026","description":"Compare Emma by Marigold vs ActiveCampaign for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign","about":[{"@id":"https://www.getapp.za.com/software/571/emma#software"},{"@id":"https://www.getapp.za.com/software/2348/activecampaign#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign#webpage","isPartOf":{"@id":"https://www.getapp.za.com/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.getapp.za.com/#organization"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.\n\nEmma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0875ea1b-d5a7-444c-bfb8-35bd29a21939.webp","url":"https://www.getapp.za.com/software/571/emma","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/571/emma#software","publisher":{"@id":"https://www.getapp.za.com/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":156},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"ActiveCampaign","description":"ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day.\n\n- Autonomous marketing\nBuilt on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.\n\n- AI agents\nRun entire marketing campaigns through simple prompts, backed by Active Intelligence.\n\n- Cross-channel marketing\nReach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. \n\n- On-brand, personalized content\nCreative tools that deliver professional, conversion-ready designs for email and landing pages.\n\n- CRM \nTrack, manage, and automate your sales process.\n\n- 1000+ apps &amp; integrations\nConnect ActiveCampaign to your favorite tools.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.za.com/software/2348/activecampaign","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/2348/activecampaign#software","publisher":{"@id":"https://www.getapp.za.com/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2568},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs ActiveCampaign","position":3,"item":"https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign","@type":"ListItem"}],"@id":"https://www.getapp.za.com/compare/571/2348/emma/vs/activecampaign#breadcrumblist"}]}
</script>
