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Salesforce Marketing Cloud vs Marketing 360

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.2 /5
(519)

Ease of Use

3.8/ 5

Features

4.3/ 5

Customer Service

3.9/ 5

Value for Money

3.8/ 5

Overall rating

4.6 /5
(1,124)

Ease of Use

4.5/ 5

Features

4.5/ 5

Customer Service

4.6/ 5

Value for Money

4.4/ 5

Total features 167

  • 2-Way Messaging
  • A/B Testing
  • ACH Payment Processing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Re-ordering
  • Autoresponders
  • Backlink Monitoring
  • Barcode/Ticket Scanning
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Billing Portal
  • Booking Management
  • Booth Rental Management
  • Brand Management
  • Brand Tracking
  • Built-in Accounting
  • Buy Here, Pay Here
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Call Reminders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cash Management
  • Catalog Management
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contingency Billing
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Invoices
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Visualization
  • Debit/Credit Card Processing
  • Design Management
  • Discount Management
  • Display Ad Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Equipment Tracking
  • Event Management
  • Event Triggered Actions
  • File Management
  • File Sharing
  • Filtering
  • For Arborists
  • For Barbershops
  • For Bars/Clubs
  • For Carpet Cleaners
  • For Chiropractors
  • For Marketing and Advertising
  • For Plumbing Industry
  • For Salons and Spas
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Fraud Detection
  • Full Text Search
  • Gamification
  • Geotargeting
  • Gift Card Management
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Group Scheduling
  • HIPAA Compliant
  • Hourly Billing
  • Image Editing
  • Image Library
  • In-Person Payments
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Inventory Control
  • Inventory Management
  • Invoice Creation
  • Invoice History
  • Invoice Management
  • Invoice Processing
  • Job Management
  • Job Scheduling
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Kitting
  • Labor Rates
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Localization Automation
  • Loyalty Program
  • Maintenance Scheduling
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Mass Texting
  • Media Library
  • Member Communication
  • Member Directory
  • Member Portal
  • Membership Management
  • Message Personalization
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Commerce
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimization
  • Mobile Payments
  • Mobile Retargeting
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multiple Payment Options
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • New Car Dealer
  • Online Booking
  • Online Booking Tools
  • Online Calendar
  • Online Giving
  • Online Invoicing
  • Online Payments
  • Online Store
  • Online Store Builder
  • Order Management
  • PCI Compliance
  • Pageview Tracking
  • Partial Payments
  • Patient Management
  • Patient Records Management
  • Payment Collection
  • Payment Fraud Prevention
  • Payment Gateway Integration
  • Payment Processing
  • Payment Reminders
  • Payroll Management
  • Performance Metrics
  • Personalization
  • Photos/Images
  • Pipeline Management
  • Pledge Management
  • Point of Sale (POS)
  • Polls/Voting
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Product Configurator
  • Project Billing
  • Project Management
  • Promotions Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Receipt Management
  • Recurring Appointments
  • Recurring/Subscription Billing
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rescheduling
  • Reservations Management
  • Response Management
  • Responsive Web Design
  • Returns Management
  • Review Monitoring
  • Reviews Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • SMS Reminders
  • Sales Activity Management
  • Sales Analytics
  • Sales Floor Management
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Separate Checks
  • Service Department
  • Service History
  • Shared Inboxes
  • Shipping Management
  • Shopping Cart
  • Shortcodes
  • Signature Management
  • Single Page View
  • Site Search Tracking
  • Small Group Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Split Checks
  • Staff Management
  • Status Tracking
  • Subscriber Management
  • Tagging
  • Task Management
  • Tax Calculation
  • Team Management
  • Technician Management
  • Template Management
  • Templates
  • Territory Management
  • Text Editing
  • Text-to-Win
  • Third-Party Integrations
  • Time Tracking
  • Time on Site Tracking
  • Tips Management
  • Transaction History
  • Transaction Monitoring
  • Treatment Planning
  • Trend Analysis
  • Used Car Dealer
  • User Interaction Tracking
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Volunteer Management
  • WYSIWYG Editor
  • Wait List Management
  • Web Forms
  • Web Traffic Reporting
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Worship Planning
  • eCommerce Management

Total features 335

  • 2-Way Messaging
  • A/B Testing
  • ACH Payment Processing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Re-ordering
  • Autoresponders
  • Backlink Monitoring
  • Barcode/Ticket Scanning
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Billing Portal
  • Booking Management
  • Booth Rental Management
  • Brand Management
  • Brand Tracking
  • Built-in Accounting
  • Buy Here, Pay Here
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Call Reminders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Cash Management
  • Catalog Management
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contingency Billing
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Invoices
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Visualization
  • Debit/Credit Card Processing
  • Design Management
  • Discount Management
  • Display Ad Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Equipment Tracking
  • Event Management
  • Event Triggered Actions
  • File Management
  • File Sharing
  • Filtering
  • For Arborists
  • For Barbershops
  • For Bars/Clubs
  • For Carpet Cleaners
  • For Chiropractors
  • For Marketing and Advertising
  • For Plumbing Industry
  • For Salons and Spas
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Fraud Detection
  • Full Text Search
  • Gamification
  • Geotargeting
  • Gift Card Management
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Group Scheduling
  • HIPAA Compliant
  • Hourly Billing
  • Image Editing
  • Image Library
  • In-Person Payments
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Inventory Control
  • Inventory Management
  • Invoice Creation
  • Invoice History
  • Invoice Management
  • Invoice Processing
  • Job Management
  • Job Scheduling
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Kitting
  • Labor Rates
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Localization Automation
  • Loyalty Program
  • Maintenance Scheduling
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Mass Texting
  • Media Library
  • Member Communication
  • Member Directory
  • Member Portal
  • Membership Management
  • Message Personalization
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Commerce
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimization
  • Mobile Payments
  • Mobile Retargeting
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multiple Payment Options
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • New Car Dealer
  • Online Booking
  • Online Booking Tools
  • Online Calendar
  • Online Giving
  • Online Invoicing
  • Online Payments
  • Online Store
  • Online Store Builder
  • Order Management
  • PCI Compliance
  • Pageview Tracking
  • Partial Payments
  • Patient Management
  • Patient Records Management
  • Payment Collection
  • Payment Fraud Prevention
  • Payment Gateway Integration
  • Payment Processing
  • Payment Reminders
  • Payroll Management
  • Performance Metrics
  • Personalization
  • Photos/Images
  • Pipeline Management
  • Pledge Management
  • Point of Sale (POS)
  • Polls/Voting
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Product Configurator
  • Project Billing
  • Project Management
  • Promotions Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Receipt Management
  • Recurring Appointments
  • Recurring/Subscription Billing
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rescheduling
  • Reservations Management
  • Response Management
  • Responsive Web Design
  • Returns Management
  • Review Monitoring
  • Reviews Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • SMS Reminders
  • Sales Activity Management
  • Sales Analytics
  • Sales Floor Management
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Separate Checks
  • Service Department
  • Service History
  • Shared Inboxes
  • Shipping Management
  • Shopping Cart
  • Shortcodes
  • Signature Management
  • Single Page View
  • Site Search Tracking
  • Small Group Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Split Checks
  • Staff Management
  • Status Tracking
  • Subscriber Management
  • Tagging
  • Task Management
  • Tax Calculation
  • Team Management
  • Technician Management
  • Template Management
  • Templates
  • Territory Management
  • Text Editing
  • Text-to-Win
  • Third-Party Integrations
  • Time Tracking
  • Time on Site Tracking
  • Tips Management
  • Transaction History
  • Transaction Monitoring
  • Treatment Planning
  • Trend Analysis
  • Used Car Dealer
  • User Interaction Tracking
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Volunteer Management
  • WYSIWYG Editor
  • Wait List Management
  • Web Forms
  • Web Traffic Reporting
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Worship Planning
  • eCommerce Management
  • Adobe Workfront
  • BigCommerce
  • Booker
  • Enecto Web Leads
  • Google Ads
  • Google Analytics 360
  • Gravity Forms
  • Lightspeed
  • LinkedIn for Business
  • Meta for Business
  • Salesforce Sales Cloud
  • Shopify
  • Solid Commerce
  • Stripe
  • Twitter/X
  • Vidyard
  • WooCommerce
  • Yext
  • Yotpo
  • Adobe Workfront
  • BigCommerce
  • Booker
  • Enecto Web Leads
  • Google Ads
  • Google Analytics 360
  • Gravity Forms
  • Lightspeed
  • LinkedIn for Business
  • Meta for Business
  • Salesforce Sales Cloud
  • Shopify
  • Solid Commerce
  • Stripe
  • Twitter/X
  • Vidyard
  • WooCommerce
  • Yext
  • Yotpo