Salesforce Marketing Cloud vs ActiveCampaign
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Overview
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.
ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Pricing
Starting from
US$25.00/month
- Free Version
- Free Trial
- Subscription
Starting from
US$15.00/month
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
3.8/ 5Features
4.3/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Ease of Use
4.2/ 5Features
4.5/ 5Customer Service
4.4/ 5Value for Money
4.4/ 5Features
Total features 170
- A/B Testing
- AI Content Creation
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Asset Lifecycle Management
- Assignment Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorisation/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Deal Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- File Management
- Filtering
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- GDPR Compliance
- Goal Setting/Tracking
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Kanban Board
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Total features 141
- A/B Testing
- AI Content Creation
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Asset Lifecycle Management
- Assignment Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorisation/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Deal Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- File Management
- Filtering
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- GDPR Compliance
- Goal Setting/Tracking
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Kanban Board
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- Adobe Workfront
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable
- Akita
- Alchemer
- Amazon DynamoDB
- Amazon S3
- Antavo
- Any.do
- ApiX-Drive
- Apparound
- Appbot
- Appcues
- Appointy
- Arengu
- Arrivy Field Service Management
- Asana
- Attributer
- Attribution
- Autoklose
- Avochato
- Bambu
- Basecamp
- Batchbook
- Big Cartel
- BigCommerce
- BigContacts
- Bitly
- Bizzabo
- Bloom
- Bookafy
- Braintree
- Buffer
- BurstSMS
- Calendly
- Call Loop
- CallFire
- CallHippo
- Callingly
- Capsule
- ChargeOver
- Chargebee
- CheddarGetter
- Clevertim
- ClickFunnels
- Close
- CoSchedule Marketing Suite
- Cobot
- Coherent
- CommCare
- Contactually
- Contractbook
- Crelate
- Crisp
- CustomBooks
- Dasheroo
- DataHero
- DataValidation
- Deadline Funnel
- Deltek WorkBook
- Deputy
- Digioh
- Docusign
- Donately
- Donorbox
- Doodle
- Dropbox Business
- Drupal
- EasyWebinar
- Equiitext
- Eventable
- Eventbrite
- Evernote Teams
- Evidence
- Expensify
- Feedier
- Feedly
- Feefo
- FireText
- FogBugz
- Fomo
- FormCrafts
- Formidable Forms
- Formlets
- Formsite
- Formstack Forms
- FreeAgent
- FreshBooks
- Freshdesk
- FullContact
- Fullstory
- FuseDesk
- Geckoboard
- Genoo
- Getform
- Getsitecontrol
- Ghost
- GigaBook
- GivingFuel
- Gmail
- GoTo Meeting
- GoTo Training
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Docs
- Gravity Forms
- Harvest
- Help Scout
- Highrise
- Insightly
- Instapage
- InviteBox
- Joomla
- Jotform
- Jumplead
- Justuno
- Kadence
- Kajabi
- Kanban Tool
- KickoffLabs
- Leadpages
- LeadsBridge
- LessAccounting
- LinkedIn for Business
- Litmus
- LiveChat
- MailMunch
- Marsello
- Meta for Business
- Mindbody
- Mojo Helpdesk
- MoonClerk
- Nimble
- Nutshell
- Olark
- OnePageCRM
- Operations Hub
- OptimizePress
- OptinMonster
- PayPal
- Pipedrive
- Pipeliner CRM
- Podio
- Postmark
- PrestaShop
- Privy
- QuickBooks Online
- Quickbase
- Re:amaze
- Recurly
- Rezdy
- Salesforce Sales Cloud
- Salesmate
- Segment
- SendPulse
- Shopify
- Skyvia
- Slack
- Sleeknote
- SolarWinds Service Desk
- Stripe
- SugarCRM
- Sumo
- SuperSaaS
- SurveyMonkey
- Survicate
- Teachable
- Tender Support
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- Vidyard
- Viewbix
- WHMCS
- Whatagraph
- WishList Member
- Wistia
- WooCommerce
- Woopra
- WordPress
- Wufoo
- Xero
- Yondo
- YouCanBook.me
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho CRM
- Zoho Creator
- Zoho Invoice
- Zoom Workplace
- accessally
- allmysms
- appyReward
- eTermin
- eWebinar
- vBulletin
- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- Adobe Workfront
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable
- Akita
- Alchemer
- Amazon DynamoDB
- Amazon S3
- Antavo
- Any.do
- ApiX-Drive
- Apparound
- Appbot
- Appcues
- Appointy
- Arengu
- Arrivy Field Service Management
- Asana
- Attributer
- Attribution
- Autoklose
- Avochato
- Bambu
- Basecamp
- Batchbook
- Big Cartel
- BigCommerce
- BigContacts
- Bitly
- Bizzabo
- Bloom
- Bookafy
- Braintree
- Buffer
- BurstSMS
- Calendly
- Call Loop
- CallFire
- CallHippo
- Callingly
- Capsule
- ChargeOver
- Chargebee
- CheddarGetter
- Clevertim
- ClickFunnels
- Close
- CoSchedule Marketing Suite
- Cobot
- Coherent
- CommCare
- Contactually
- Contractbook
- Crelate
- Crisp
- CustomBooks
- Dasheroo
- DataHero
- DataValidation
- Deadline Funnel
- Deltek WorkBook
- Deputy
- Digioh
- Docusign
- Donately
- Donorbox
- Doodle
- Dropbox Business
- Drupal
- EasyWebinar
- Equiitext
- Eventable
- Eventbrite
- Evernote Teams
- Evidence
- Expensify
- Feedier
- Feedly
- Feefo
- FireText
- FogBugz
- Fomo
- FormCrafts
- Formidable Forms
- Formlets
- Formsite
- Formstack Forms
- FreeAgent
- FreshBooks
- Freshdesk
- FullContact
- Fullstory
- FuseDesk
- Geckoboard
- Genoo
- Getform
- Getsitecontrol
- Ghost
- GigaBook
- GivingFuel
- Gmail
- GoTo Meeting
- GoTo Training
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Docs
- Gravity Forms
- Harvest
- Help Scout
- Highrise
- Insightly
- Instapage
- InviteBox
- Joomla
- Jotform
- Jumplead
- Justuno
- Kadence
- Kajabi
- Kanban Tool
- KickoffLabs
- Leadpages
- LeadsBridge
- LessAccounting
- LinkedIn for Business
- Litmus
- LiveChat
- MailMunch
- Marsello
- Meta for Business
- Mindbody
- Mojo Helpdesk
- MoonClerk
- Nimble
- Nutshell
- Olark
- OnePageCRM
- Operations Hub
- OptimizePress
- OptinMonster
- PayPal
- Pipedrive
- Pipeliner CRM
- Podio
- Postmark
- PrestaShop
- Privy
- QuickBooks Online
- Quickbase
- Re:amaze
- Recurly
- Rezdy
- Salesforce Sales Cloud
- Salesmate
- Segment
- SendPulse
- Shopify
- Skyvia
- Slack
- Sleeknote
- SolarWinds Service Desk
- Stripe
- SugarCRM
- Sumo
- SuperSaaS
- SurveyMonkey
- Survicate
- Teachable
- Tender Support
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- Vidyard
- Viewbix
- WHMCS
- Whatagraph
- WishList Member
- Wistia
- WooCommerce
- Woopra
- WordPress
- Wufoo
- Xero
- Yondo
- YouCanBook.me
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho CRM
- Zoho Creator
- Zoho Invoice
- Zoom Workplace
- accessally
- allmysms
- appyReward
- eTermin
- eWebinar
- vBulletin
