Salesforce Marketing Cloud vs Salesforce Marketing Cloud Account Engagement
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Pricing
Starting from
US$25.00/month
- Free Version
- Free Trial
- Subscription
Starting from
US$1,250.00/month
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
3.8/ 5Features
4.3/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Ease of Use
3.8/ 5Features
4.0/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Features
Total features 167
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- Business Card/Badge Scanning
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorisation/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Startups
- For iPad Devices
- Forms Creation & Design
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Online Forms
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Total features 113
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- Business Card/Badge Scanning
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorisation/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Startups
- For iPad Devices
- Forms Creation & Design
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Online Forms
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Adobe Workfront
- Eventbrite
- FullContact
- Gmail
- GoTo Webinar
- GoodData
- Google Ads
- Google Analytics 360
- LinkedIn for Business
- Meta for Business
- Microsoft Outlook
- Olark
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- Shopify
- SugarCRM
- Twilio
- Twitter/X
- UserVoice
- Vidyard
- Webex Suite
- Wistia
- Adobe Workfront
- Eventbrite
- FullContact
- Gmail
- GoTo Webinar
- GoodData
- Google Ads
- Google Analytics 360
- LinkedIn for Business
- Meta for Business
- Microsoft Outlook
- Olark
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- Shopify
- SugarCRM
- Twilio
- Twitter/X
- UserVoice
- Vidyard
- Webex Suite
- Wistia