Learn why GetApp is free

Salesforce Marketing Cloud vs Salesforce Platform

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Salesforce App Cloud is a platform for developing enterprise & customer-facing apps to store data, connect to any system, automate processes, and create reports. App Cloud is a single, unified ecosystem of tools and services including Force, Heroku Enterprise, and Lightning.
Salesforce App Cloud is a platform for developing enterprise & customer-facing apps to store data, connect to any system, automate processes, and...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.2 /5
(519)

Ease of Use

3.8/ 5

Features

4.3/ 5

Customer Service

3.9/ 5

Value for Money

3.8/ 5

Overall rating

4.3 /5
(346)

Ease of Use

4.0/ 5

Features

4.3/ 5

Customer Service

4.0/ 5

Value for Money

3.9/ 5

Total features 167

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • Business Process Automation
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Code Development
  • Code Editing
  • Collaboration Tools
  • Commenting/Notes
  • Compatibility Testing
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Recovery
  • Data Visualization
  • Database Support
  • Debugging
  • Deployment Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ETL Tools
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Developers
  • For Marketing and Advertising
  • For No-Code Development
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Geolocation
  • Graphical User Interface
  • Image Editing
  • Image Library
  • Inbox Management
  • Integrated Development Environment
  • Integrations Management
  • Interaction Tracking
  • Iteration Management
  • KPI Monitoring
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Development
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • No-Code
  • Performance Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Page View
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Software Development
  • Source Control
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Ticket Management
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • Visual Modeling
  • WYSIWYG Editor
  • Web App Development
  • Web/Mobile App Development
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Configuration
  • Workflow Management
  • eCommerce Management

Total features 43

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • Business Process Automation
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Code Development
  • Code Editing
  • Collaboration Tools
  • Commenting/Notes
  • Compatibility Testing
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Recovery
  • Data Visualization
  • Database Support
  • Debugging
  • Deployment Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ETL Tools
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Developers
  • For Marketing and Advertising
  • For No-Code Development
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Geolocation
  • Graphical User Interface
  • Image Editing
  • Image Library
  • Inbox Management
  • Integrated Development Environment
  • Integrations Management
  • Interaction Tracking
  • Iteration Management
  • KPI Monitoring
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Development
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • No-Code
  • Performance Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Page View
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Software Development
  • Source Control
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Ticket Management
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • Visual Modeling
  • WYSIWYG Editor
  • Web App Development
  • Web/Mobile App Development
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Configuration
  • Workflow Management
  • eCommerce Management
  • Adobe Workfront
  • Google Cloud
  • LinkedIn for Business
  • Marketo Sales Connect
  • Meta for Business
  • Microsoft Power BI
  • QuickBooks Desktop
  • Salesforce Einstein
  • Salesforce Sales Cloud
  • ServiceNow
  • Shopify
  • Slack
  • Tableau
  • Twitter/X
  • Vidyard
  • Xero
  • Adobe Workfront
  • Google Cloud
  • LinkedIn for Business
  • Marketo Sales Connect
  • Meta for Business
  • Microsoft Power BI
  • QuickBooks Desktop
  • Salesforce Einstein
  • Salesforce Sales Cloud
  • ServiceNow
  • Shopify
  • Slack
  • Tableau
  • Twitter/X
  • Vidyard
  • Xero