---
description: Compare iContact vs Ortto for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare iContact vs Ortto | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [iContact \<span\>vs\</span\> Ortto](https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot)

# Compare iContact vs Ortto

Canonical: https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot

> Detailed comparison between iContact and Ortto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | iContact | Ortto |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 604 | 113 |
| **Starting Price** | US$14,00 | US$199,00 |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### iContact

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable CTAs
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management
- Web Forms

### Ortto

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable CTAs
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management
- Web Forms

## Links

- [View iContact Profile](https://www.getapp.za.com/software/740/icontact)
- [View Ortto Profile](https://www.getapp.za.com/software/100396/autopilot)
- [View Original Comparison](https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare iContact vs Ortto | GetApp South Africa 2026","description":"Compare iContact vs Ortto for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot","about":[{"@id":"https://www.getapp.za.com/software/740/icontact#software"},{"@id":"https://www.getapp.za.com/software/100396/autopilot#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot#breadcrumblist"},"@id":"https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.za.com/#organization"},"inLanguage":"en-ZA","isPartOf":{"@id":"https://www.getapp.za.com/#website"}},{"name":"iContact","description":"iContact serves any size business and allows for the creation of email newsletters, email automatons , and landing pages. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.\n\nWhen creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder. \n\nOther features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9918a73a-9d1d-492f-ae23-c3e8642fa3b5.png","url":"https://www.getapp.za.com/software/740/icontact","@id":"https://www.getapp.za.com/software/740/icontact#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":604},"offers":{"price":"14","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android"},{"name":"Ortto","description":"Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/865650c3-18bc-4b51-aac9-9dffe5b93e65.png","url":"https://www.getapp.za.com/software/100396/autopilot","@id":"https://www.getapp.za.com/software/100396/autopilot#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":113},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Marketing Tools","position":2,"item":"/directory/104/social-media/software","@type":"ListItem"},{"name":"iContact vs Ortto","position":3,"item":"https://www.getapp.za.com/compare/740/100396/icontact/vs/autopilot","@type":"ListItem"}]}]}
</script>