---
description: Compare Mailchimp vs HubSpot Marketing Hub for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs HubSpot Marketing Hub | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> HubSpot Marketing Hub](https://www.getapp.za.com/compare/8268/20444/mailchimp/vs/hubspot-marketing)

# Compare Mailchimp vs HubSpot Marketing Hub

Canonical: https://www.getapp.za.com/compare/8268/20444/mailchimp/vs/hubspot-marketing

> Detailed comparison between Mailchimp and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | HubSpot Marketing Hub |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 6220 |
| **Starting Price** | US$13,00 | US$15,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Customizable CTAs
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real Time Editing
- Segmentation
- Social Marketing
- Website Publishing Options
- Website Visitor Tracking

### HubSpot Marketing Hub

- API
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Customizable CTAs
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real Time Editing
- Segmentation
- Social Marketing
- Website Publishing Options
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.getapp.za.com/software/8268/mailchimp)
- [View HubSpot Marketing Hub Profile](https://www.getapp.za.com/software/20444/hubspot-marketing)
- [View Original Comparison](https://www.getapp.za.com/compare/8268/20444/mailchimp/vs/hubspot-marketing)

-----

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