Salesforce Marketing Cloud Account Engagement vs Adobe Campaign
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Overview
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Pricing
Starting from
US$1,250.00/month
- Free Version
- Free Trial
- Subscription
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
3.8/ 5Features
4.0/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Ease of Use
4.0/ 5Features
4.4/ 5Customer Service
4/ 5Value for Money
4.1/ 5Features
Total features 113
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Autoresponders
- Business Card/Badge Scanning
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Extraction
- Data Import/Export
- Data Visualization
- Document Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- Forms Creation & Design
- Forms Management
- Full Text Search
- Image Library
- Interaction Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Process/Workflow Automation
- Prospecting Tools
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Template Management
- Third-Party Integrations
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Total features 72
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Autoresponders
- Business Card/Badge Scanning
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Extraction
- Data Import/Export
- Data Visualization
- Document Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- Forms Creation & Design
- Forms Management
- Full Text Search
- Image Library
- Interaction Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Process/Workflow Automation
- Prospecting Tools
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Template Management
- Third-Party Integrations
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- ClickTale
- Email on Acid
- Eventbrite
- FullContact
- Gmail
- GoTo Webinar
- GoodData
- Google Ads
- Google Analytics 360
- Invoca
- LinkedIn for Business
- Litmus
- Meta for Business
- Microsoft Outlook
- Olark
- Oracle CRM On Demand
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- Smartling
- SugarCRM
- Tableau
- Twilio
- Twitter/X
- UserVoice
- Webex Suite
- Wistia
- XM for Strategy & Research
- ClickTale
- Email on Acid
- Eventbrite
- FullContact
- Gmail
- GoTo Webinar
- GoodData
- Google Ads
- Google Analytics 360
- Invoca
- LinkedIn for Business
- Litmus
- Meta for Business
- Microsoft Outlook
- Olark
- Oracle CRM On Demand
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- Smartling
- SugarCRM
- Tableau
- Twilio
- Twitter/X
- UserVoice
- Webex Suite
- Wistia
- XM for Strategy & Research