---
description: Compare Brandwatch vs Upfluence for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Brandwatch vs Upfluence | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/927/social-media-management/software) > [Brandwatch \<span\>vs\</span\> Upfluence](https://www.getapp.za.com/compare/90431/121071/brandwatch/vs/upfluence)

# Compare Brandwatch vs Upfluence

Canonical: https://www.getapp.za.com/compare/90431/121071/brandwatch/vs/upfluence

> Detailed comparison between Brandwatch and Upfluence. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brandwatch | Upfluence |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 255 | 44 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Brandwatch

- API
- Activity Tracking
- CRM
- Campaign Planning
- Commenting/Notes
- Content Management
- Digital Asset Management
- Engagement Tracking
- Filtering
- Influencer Relationship Management
- Keyword Tracking
- Monitoring
- Multi-Channel Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Search/Filter
- Social Media Integration
- Template Management
- Workflow Management

### Upfluence

- API
- Activity Tracking
- CRM
- Campaign Planning
- Commenting/Notes
- Content Management
- Digital Asset Management
- Engagement Tracking
- Filtering
- Influencer Relationship Management
- Keyword Tracking
- Monitoring
- Multi-Channel Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Search/Filter
- Social Media Integration
- Template Management
- Workflow Management

## Links

- [View Brandwatch Profile](https://www.getapp.za.com/software/90431/brandwatch)
- [View Upfluence Profile](https://www.getapp.za.com/software/121071/upfluence)
- [View Original Comparison](https://www.getapp.za.com/compare/90431/121071/brandwatch/vs/upfluence)

-----

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