Mixpanel vs Matomo

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million websites globally.
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

US$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.5 /5
(138)

Ease of Use

4.1/5

Features

4.4/5

Customer Service

4.2/5

Value for Money

4.2/5

Overall rating

4.8 /5
(58)

Ease of Use

4.5/5

Features

4.6/5

Customer Service

4.4/5

Value for Money

4.9/5

Total features 48

  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Quality Control
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Public Dashboards
  • Push Notifications
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Website Analytics
  • Widgets

Total features 56

  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Quality Control
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Public Dashboards
  • Push Notifications
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Website Analytics
  • Widgets
  • AB Tasty
  • Adjust
  • Alooma
  • Amazon Redshift
  • Appcues
  • AppsFlyer
  • Apptimize
  • Branch Metrics
  • Chameleon
  • Chartio
  • ChurnZero
  • Contao
  • DokuWiki
  • Dotclear
  • Drupal
  • Fivetran
  • FullStory
  • Gainsight CS
  • Google Cloud
  • Google Cloud BigQuery
  • Grafana
  • Help Scout
  • Intercom
  • Iterable
  • Jira
  • Joomla
  • Kameleoon
  • Kochava
  • Lead Gen & CRM (formerly SharpSpring)
  • LeadsBridge
  • LimeSurvey
  • LineUpr
  • Magento Marketplace
  • Marketo Engage
  • Microsoft Azure
  • MoEngage
  • Moodle
  • OneSignal
  • OpenCart
  • Operations Hub
  • Optimizely
  • Pimcore
  • PrestaShop
  • Radar Privacy
  • SPIP
  • Segment
  • SharePoint
  • Shopware
  • Sitejet
  • Slack
  • Snowflake
  • TYPO3
  • Tealium Customer Data Hub
  • Tray.io
  • Usermind
  • VWO Fullstack
  • VirtueMart
  • WooCommerce
  • WordPress
  • Workato
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • Zoho PageSense
  • osCommerce Online Merchant
  • AB Tasty
  • Adjust
  • Alooma
  • Amazon Redshift
  • Appcues
  • AppsFlyer
  • Apptimize
  • Branch Metrics
  • Chameleon
  • Chartio
  • ChurnZero
  • Contao
  • DokuWiki
  • Dotclear
  • Drupal
  • Fivetran
  • FullStory
  • Gainsight CS
  • Google Cloud
  • Google Cloud BigQuery
  • Grafana
  • Help Scout
  • Intercom
  • Iterable
  • Jira
  • Joomla
  • Kameleoon
  • Kochava
  • Lead Gen & CRM (formerly SharpSpring)
  • LeadsBridge
  • LimeSurvey
  • LineUpr
  • Magento Marketplace
  • Marketo Engage
  • Microsoft Azure
  • MoEngage
  • Moodle
  • OneSignal
  • OpenCart
  • Operations Hub
  • Optimizely
  • Pimcore
  • PrestaShop
  • Radar Privacy
  • SPIP
  • Segment
  • SharePoint
  • Shopware
  • Sitejet
  • Slack
  • Snowflake
  • TYPO3
  • Tealium Customer Data Hub
  • Tray.io
  • Usermind
  • VWO Fullstack
  • VirtueMart
  • WooCommerce
  • WordPress
  • Workato
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • Zoho PageSense
  • osCommerce Online Merchant