---
description: Compare Act-On vs Omnisend for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Act-On vs Omnisend | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/607/content-marketing/software) > [Act-On \<span\>vs\</span\> Omnisend](https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend)

# Compare Act-On vs Omnisend

Canonical: https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend

> Detailed comparison between Act-On and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Act-On | Omnisend |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 258 | 836 |
| **Starting Price** | US$900,00 | US$16,00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Act-On

- API
- Activity Tracking
- Campaign Scheduling
- Channel Management
- Customizable CTAs
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Activity Tracking
- Campaign Scheduling
- Channel Management
- Customizable CTAs
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Act-On Profile](https://www.getapp.za.com/software/90889/act-on)
- [View Omnisend Profile](https://www.getapp.za.com/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Act-On vs Omnisend | GetApp South Africa 2026","description":"Compare Act-On vs Omnisend for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend","about":[{"@id":"https://www.getapp.za.com/software/90889/act-on#software"},{"@id":"https://www.getapp.za.com/software/112199/omnisend#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend#webpage","publisher":{"@id":"https://www.getapp.za.com/#organization"},"inLanguage":"en-ZA","isPartOf":{"@id":"https://www.getapp.za.com/#website"}},{"name":"Act-On","description":"Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.\n\nDeveloped to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/04b23298-c17c-4715-bb18-513c613caa9c.png","url":"https://www.getapp.za.com/software/90889/act-on","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/90889/act-on#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":258},"offers":{"price":"900","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Omnisend","description":"Omnisend is a comprehensive email marketing software platform specifically designed for ecommerce businesses seeking to optimize their customer communication strategies. The system provides specialized tools for online retailers to drive revenue through automated marketing workflows, personalized messaging, and multi-channel communication capabilities. Targeting primarily small to medium-sized ecommerce brands across various retail sectors, Omnisend offers solutions that address the unique challenges of digital storefronts, including cart abandonment, customer retention, and conversion optimization.\n\nThe platform features a sophisticated suite of marketing automation tools that operate across multiple channels, including email, SMS, and web push notifications. Users can implement pre-built automation workflows for common ecommerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups, with each workflow customizable to match specific business requirements. The email marketing component includes a drag-and-drop editor with customizable templates optimized for ecommerce, A/B testing capabilities for subject lines and content, and personalization options that incorporate dynamic content based on customer data. The SMS marketing functionality enables global text message delivery with compliance to local regulations, supporting both standard SMS and multimedia messaging service for rich content delivery.\n\nAdvanced segmentation capabilities allow merchants to create customer segments based on purchase history, browsing behavior, and engagement metrics, with segments updating in real-time as customer actions occur. The platform's reporting system provides detailed analytics on campaign performance, including open rates, click rates, and direct revenue attribution that demonstrates return on investment for marketing activities. This analytical approach helps ecommerce businesses make data-driven decisions to refine their marketing strategies and improve customer engagement over time.\n\nOmnisend integrates with various third-party applications and ecommerce platforms, creating a centralized marketing ecosystem that leverages data from across a merchant's technology stack. The platform offers native integrations with major ecommerce platforms including Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, enabling seamless data synchronization for product information, customer profiles, and purchase history. Beyond ecommerce platforms, Omnisend connects with complementary marketing tools in categories such as email capture, loyalty and rewards programs, advertising platforms, and subscription management services. For businesses requiring custom integration solutions, Omnisend provides open and flexible APIs that developers can use to build tailored connections between Omnisend and proprietary systems or specialized third-party applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c9e4822c-bcf7-412a-ab30-9e61239483d7.webp","url":"https://www.getapp.za.com/software/112199/omnisend","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/112199/omnisend#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Content Marketing Software","position":2,"item":"/directory/607/content-marketing/software","@type":"ListItem"},{"name":"Act-On vs Omnisend","position":3,"item":"https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend","@type":"ListItem"}],"@id":"https://www.getapp.za.com/compare/90889/112199/act-on/vs/omnisend#breadcrumblist"}]}
</script>