---
description: Compare Act-On vs Fulcrum for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Act-On vs Fulcrum | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Act-On \<span\>vs\</span\> Fulcrum](https://www.getapp.za.com/compare/90889/116763/act-on/vs/fulcrum)

# Compare Act-On vs Fulcrum

Canonical: https://www.getapp.za.com/compare/90889/116763/act-on/vs/fulcrum

> Detailed comparison between Act-On and Fulcrum. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | Fulcrum |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 258 | 236 |
| **Starting Price** | US$900,00 | US$43,00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Act-On

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Data Extraction
- Data Import/Export
- Drag & Drop
- Forms Management
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Web Forms
- Workflow Management

### Fulcrum

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Data Extraction
- Data Import/Export
- Drag & Drop
- Forms Management
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Web Forms
- Workflow Management

## Links

- [View Act-On Profile](https://www.getapp.za.com/software/90889/act-on)
- [View Fulcrum Profile](https://www.getapp.za.com/software/116763/fulcrum)
- [View Original Comparison](https://www.getapp.za.com/compare/90889/116763/act-on/vs/fulcrum)

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