---
description: Compare Google Analytics 360 vs Hotjar for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Hotjar | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Dashboard Software](/directory/586/reporting-dashboard/software) > [Google Analytics 360 \<span\>vs\</span\> Hotjar](https://www.getapp.za.com/compare/90997/101789/google-analytics/vs/hotjar)

# Compare Google Analytics 360 vs Hotjar

Canonical: https://www.getapp.za.com/compare/90997/101789/google-analytics/vs/hotjar

> Detailed comparison between Google Analytics 360 and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Hotjar |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8092 | 541 |
| **Starting Price** | - | US$39,00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Charting
- Collaboration Tools
- Customizable Reports
- Dashboard
- Interactive Reports
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visualization

### Hotjar

- A/B Testing
- API
- Access Controls/Permissions
- Charting
- Collaboration Tools
- Customizable Reports
- Dashboard
- Interactive Reports
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visualization

## Links

- [View Google Analytics 360 Profile](https://www.getapp.za.com/software/90997/google-analytics)
- [View Hotjar Profile](https://www.getapp.za.com/software/101789/hotjar)
- [View Original Comparison](https://www.getapp.za.com/compare/90997/101789/google-analytics/vs/hotjar)

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