Google Analytics 360 vs Fathom

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat
Fathom is a financial analysis and management reporting tool, designed to help users monitor trends, assess business performance, and identify opportunities for improvement. Integrations with QuickBooks, Xero, and MYOB, allowing users to import financial data directly from their accounting software.
Fathom is a financial analysis and management reporting tool, designed to help users monitor trends, assess business performance, and identify...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

US$50.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.7 /5
(8,111)

Ease of Use

4.2/ 5

Features

4.6/ 5

Customer Service

4.2/ 5

Value for Money

4.7/ 5

Overall rating

4.8 /5
(18)

Ease of Use

4.6/ 5

Features

4.8/ 5

Customer Service

4.6/ 5

Value for Money

4.8/ 5

Total features 48

  • "What If" Scenarios
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Workflow
  • Augmented Analytics
  • Behavior Tracking
  • Benchmarking
  • Billing & Invoicing
  • Budgeting/Forecasting
  • Campaign Tracking
  • Cash Flow Management
  • Client Management
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Document Management
  • Financial Analysis
  • For Accountants
  • Forecasting
  • Funnel Analysis
  • Income & Balance Sheet
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • Invoice Management
  • Invoice Processing
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Messaging
  • Multi-Channel Data Collection
  • Multi-Currency
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Project Management
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scenario Planning
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self-Service Reporting
  • Single Page View
  • Site Search Tracking
  • Strategic Planning
  • Task Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Website Analytics
  • Widgets

Total features 45

  • "What If" Scenarios
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Workflow
  • Augmented Analytics
  • Behavior Tracking
  • Benchmarking
  • Billing & Invoicing
  • Budgeting/Forecasting
  • Campaign Tracking
  • Cash Flow Management
  • Client Management
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Document Management
  • Financial Analysis
  • For Accountants
  • Forecasting
  • Funnel Analysis
  • Income & Balance Sheet
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • Invoice Management
  • Invoice Processing
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Messaging
  • Multi-Channel Data Collection
  • Multi-Currency
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Project Management
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scenario Planning
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self-Service Reporting
  • Single Page View
  • Site Search Tracking
  • Strategic Planning
  • Task Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Access Financials
  • Google Ads
  • Google Search Console
  • Google Sheets
  • MYOB Business
  • Microsoft Excel
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Sage Accounting
  • WordPress
  • Xero
  • Access Financials
  • Google Ads
  • Google Search Console
  • Google Sheets
  • MYOB Business
  • Microsoft Excel
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Sage Accounting
  • WordPress
  • Xero