Google Analytics 360 vs Serpstat

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat
Serpstat helps businesses track, organize, and analyze data related to the performance of websites across Google and Bing. The keyword research functionality lets users gather and compare trending keywords based on search volume, cost-per-click (CPC), competition level, and other factors.
Serpstat helps businesses track, organize, and analyze data related to the performance of websites across Google and Bing. The keyword research...

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

US$59.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.7 /5
(8,111)

Ease of Use

4.2/ 5

Features

4.6/ 5

Customer Service

4.2/ 5

Value for Money

4.7/ 5

Overall rating

4.7 /5
(169)

Ease of Use

4.4/ 5

Features

4.5/ 5

Customer Service

4.6/ 5

Value for Money

4.7/ 5

Total features 48

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Audit Management
  • Augmented Analytics
  • Backlink Monitoring
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorisation/Grouping
  • Collaboration Tools
  • Competitive Analysis
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Domain Monitoring
  • For PPC Campaigns
  • Funnel Analysis
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Link Management
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Language
  • Multi-Location
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Product Data Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Widgets

Total features 53

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Audit Management
  • Augmented Analytics
  • Backlink Monitoring
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorisation/Grouping
  • Collaboration Tools
  • Competitive Analysis
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Domain Monitoring
  • For PPC Campaigns
  • Funnel Analysis
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Link Management
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Language
  • Multi-Location
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Product Data Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Widgets
  • ChatGPT
  • Datorama
  • Google Ads
  • Google Analytics 360
  • Google Cloud BigQuery
  • Google Data Studio
  • Google Search Console
  • Google Sheets
  • Google Trends
  • Looker
  • Netpeak Spider
  • Reportz
  • WordPress
  • ChatGPT
  • Datorama
  • Google Ads
  • Google Analytics 360
  • Google Cloud BigQuery
  • Google Data Studio
  • Google Search Console
  • Google Sheets
  • Google Trends
  • Looker
  • Netpeak Spider
  • Reportz
  • WordPress