---
description: Compare Google Analytics 360 vs Zoho Marketing Plus for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Zoho Marketing Plus | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Zoho Marketing Plus](https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus)

# Compare Google Analytics 360 vs Zoho Marketing Plus

Canonical: https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus

> Detailed comparison between Google Analytics 360 and Zoho Marketing Plus. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Zoho Marketing Plus |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 8 |
| **Starting Price** | - | US$25,00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- Access Controls/Permissions
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Segmentation
- Customizable Reports
- Dashboard
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Website Analytics

### Zoho Marketing Plus

- A/B Testing
- Access Controls/Permissions
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Segmentation
- Customizable Reports
- Dashboard
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.za.com/software/90997/google-analytics)
- [View Zoho Marketing Plus Profile](https://www.getapp.za.com/software/2057831/zoho-marketing-plus)
- [View Original Comparison](https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Google Analytics 360 vs Zoho Marketing Plus | GetApp South Africa 2026","description":"Compare Google Analytics 360 vs Zoho Marketing Plus for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus","about":[{"@id":"https://www.getapp.za.com/software/90997/google-analytics#software"},{"@id":"https://www.getapp.za.com/software/2057831/zoho-marketing-plus#software"}],"breadcrumb":{"@id":"https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus#breadcrumblist"},"@id":"https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.za.com/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.getapp.za.com/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d904006-052b-48ad-af7a-284747cee313.png","url":"https://www.getapp.za.com/software/90997/google-analytics","@id":"https://www.getapp.za.com/software/90997/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Zoho Marketing Plus","description":"Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b0dafb12-4762-4526-9f1b-c9e9874ec7c4.jpeg","url":"https://www.getapp.za.com/software/2057831/zoho-marketing-plus","@id":"https://www.getapp.za.com/software/2057831/zoho-marketing-plus#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":8},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@id":"https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Zoho Marketing Plus","position":3,"item":"https://www.getapp.za.com/compare/90997/2057831/google-analytics/vs/zoho-marketing-plus","@type":"ListItem"}]}]}
</script>