---
description: Compare Looker vs XM for Strategy & Research for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Looker vs XM for Strategy & Research | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/318/business-intelligence/software) > [Looker \<span\>vs\</span\> XM for Strategy & Research](https://www.getapp.za.com/compare/91545/100394/looker/vs/strategy-and-research)

# Compare Looker vs XM for Strategy & Research

Canonical: https://www.getapp.za.com/compare/91545/100394/looker/vs/strategy-and-research

> Detailed comparison between Looker and XM for Strategy & Research. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | XM for Strategy & Research |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 286 | 427 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Looker

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Charting
- Collaboration Tools
- Dashboard
- Mixed Methods Research
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Reminders
- Reporting/Analytics
- SSL Security
- Search/Filter
- Single Sign On
- Visual Analytics

### XM for Strategy & Research

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Charting
- Collaboration Tools
- Dashboard
- Mixed Methods Research
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Reminders
- Reporting/Analytics
- SSL Security
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Looker Profile](https://www.getapp.za.com/software/91545/looker)
- [View XM for Strategy & Research Profile](https://www.getapp.za.com/software/100394/strategy-and-research)
- [View Original Comparison](https://www.getapp.za.com/compare/91545/100394/looker/vs/strategy-and-research)

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