---
description: Compare Looker vs AgencyAnalytics for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Looker vs AgencyAnalytics | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/1317/marketing-attribution/software) > [Looker \<span\>vs\</span\> AgencyAnalytics](https://www.getapp.za.com/compare/91545/103447/looker/vs/agency-analytics)

# Compare Looker vs AgencyAnalytics

Canonical: https://www.getapp.za.com/compare/91545/103447/looker/vs/agency-analytics

> Detailed comparison between Looker and AgencyAnalytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | AgencyAnalytics |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 282 | 115 |
| **Starting Price** | US$2 000,00 | US$79,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Key features

### Looker

- API
- Activity Tracking
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Dashboard
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reminders
- Reporting/Analytics
- Visual Analytics
- Visualization

### AgencyAnalytics

- API
- Activity Tracking
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Dashboard
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reminders
- Reporting/Analytics
- Visual Analytics
- Visualization

## Links

- [View Looker Profile](https://www.getapp.za.com/software/91545/looker)
- [View AgencyAnalytics Profile](https://www.getapp.za.com/software/103447/agency-analytics)
- [View Original Comparison](https://www.getapp.za.com/compare/91545/103447/looker/vs/agency-analytics)

-----

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