---
description: Compare Semrush vs Alexa for South African businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Semrush vs Alexa | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Local SEO Tools](/directory/3843/local-seo-tools/software) > [Semrush \<span\>vs\</span\> Alexa](https://www.getapp.za.com/compare/91634/111717/semrush/vs/alexa-marketing-stack)

# Compare Semrush vs Alexa

Canonical: https://www.getapp.za.com/compare/91634/111717/semrush/vs/alexa-marketing-stack

> Detailed comparison between Semrush and Alexa. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Alexa |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2316 | 86 |
| **Starting Price** | US$139,95 | US$99,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | FAQs/Forum, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Semrush

- Audit Management
- Backlink Monitoring
- Benchmarking
- Campaign Management
- Channel Management
- Competitive Analysis
- Content Management
- Customizable Reports
- Dashboard
- Data Visualization
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Reporting & Statistics
- SEO Management
- Tagging
- Trend Analysis
- Web Traffic Reporting

### Alexa

- Audit Management
- Backlink Monitoring
- Benchmarking
- Campaign Management
- Competitive Analysis
- Content Management
- Dashboard
- Data Visualization
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Reporting & Statistics
- SEO Management
- Tagging
- Trend Analysis
- Web Traffic Reporting

## Links

- [View Semrush Profile](https://www.getapp.za.com/software/91634/semrush)
- [View Alexa Profile](https://www.getapp.za.com/software/111717/alexa-marketing-stack)
- [View Original Comparison](https://www.getapp.za.com/compare/91634/111717/semrush/vs/alexa-marketing-stack)

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