Marketo Engage vs ActiveCampaign
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Overview
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.
ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Pricing
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Starting from
US$15.00/month
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
3.8/ 5Features
4.3/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Ease of Use
4.2/ 5Features
4.5/ 5Customer Service
4.4/ 5Value for Money
4.4/ 5Features
Total features 166
- A/B Testing
- AI Content Creation
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attribution Modeling
- Audience Targeting
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Recovery
- Data Synchronization
- Data Visualization
- Deal Management
- Design Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- Experience Management
- Field Sales Management
- For Sales Teams/Organizations
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Goal Setting/Tracking
- HTML Editor
- Image Library
- Inbox Management
- Interaction Tracking
- Kanban Board
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple User Accounts
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
Total features 141
- A/B Testing
- AI Content Creation
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attribution Modeling
- Audience Targeting
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Recovery
- Data Synchronization
- Data Visualization
- Deal Management
- Design Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- Experience Management
- Field Sales Management
- For Sales Teams/Organizations
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Goal Setting/Tracking
- HTML Editor
- Image Library
- Inbox Management
- Interaction Tracking
- Kanban Board
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple User Accounts
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
Integrations
- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act!
- Acuity Scheduling
- AdPage
- AdRoll
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable
- Akita
- Alchemer
- Allocadia
- Amazon DynamoDB
- Amazon S3
- Antavo
- Any.do
- ApiX-Drive
- Apparound
- Appbot
- Appcues
- Appointy
- Arengu
- Arrivy Field Service Management
- Asana
- Attributer
- Attribution
- Autoklose
- Avochato
- Azuqua
- Bambu
- Basecamp
- Batchbook
- Bedrock Data
- Big Cartel
- BigCommerce
- BigContacts
- Bitly
- Bizible
- Bizzabo
- Bloom
- Bookafy
- Box
- Brainshark
- Braintree
- Buffer
- Built.io Flow
- BurstSMS
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallFire
- CallHippo
- CallRail
- Callingly
- Capsule
- Ceros
- ChargeOver
- Chargebee
- CheddarGetter
- Cirrus Insight
- Clevertim
- ClickFunnels
- Close
- CoSchedule Marketing Suite
- Cobot
- Coherent
- CommCare
- Conference Call
- Contactually
- Contentful
- Contractbook
- Crelate
- Crisp
- Curata
- CustomBooks
- Cvent Event Management
- Dasheroo
- DataHero
- DataValidation
- Datameer
- Datanyze
- Deadline Funnel
- Deltek WorkBook
- Deputy
- Digioh
- Direct Mail Manager
- DiscoverOrg
- Docusign
- Donately
- Donorbox
- Doodle
- Drift
- Dropbox Business
- Drupal
- EasyWebinar
- Easypromos
- Equiitext
- Eventable
- Eventbrite
- Evernote Teams
- Evidence
- Expensify
- FeedOtter
- Feedier
- Feedly
- Feefo
- FireText
- FogBugz
- Folloze
- Fomo
- FormCrafts
- Formidable Forms
- Formlets
- Formsite
- Formstack Forms
- FreeAgent
- FreshBooks
- Freshdesk
- FullContact
- Fullstory
- FuseDesk
- Gainsight CS
- Geckoboard
- Genoo
- Getform
- Getsitecontrol
- Ghost
- GigaBook
- GivingFuel
- Gmail
- GoTo Meeting
- GoTo Training
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Docs
- Gravity Forms
- Harvest
- Help Scout
- Highrise
- Highspot
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Insightly
- Instapage
- InviteBox
- Jifflenow
- Jitterbit
- Joomla
- Jotform
- Jumplead
- Justuno
- Kadence
- Kajabi
- Kanban Tool
- Kapost
- KickoffLabs
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadpages
- LeadsBridge
- Leadspace
- LessAccounting
- Litmus
- LiveChat
- MailMunch
- Marsello
- Meta for Business
- Microsoft Excel
- Mindbody
- Mintent
- Mintigo
- Mixpanel
- Mojo Helpdesk
- MoonClerk
- Movable Ink
- NetSuite
- Neustar UltraDNS
- New Relic
- Nimble
- Nutshell
- ON24
- Oktopost
- Olark
- Omniconvert
- OnePageCRM
- Onstream Webinars
- Operations Hub
- OptimizePress
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- PayPal
- Picreel
- Pipedrive
- Pipeliner CRM
- Podio
- Poptin
- Postmark
- Precision Events
- PrestaShop
- Privy
- QuickBooks Online
- QuickTapSurvey
- Quickbase
- Quotient
- Radius
- Re:amaze
- Recurly
- Rezdy
- Rocket Fuel
- SAP Customer Experience
- SalesBox
- Salesforce Sales Cloud
- Salesmate
- Scoop.it
- Segment
- SendPulse
- Shopify
- Skilljar Customer Education
- Skyvia
- Skyword
- Slack
- Sleeknote
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- SolarWinds Service Desk
- Sprinklr
- Stova
- Stripe
- SugarCRM
- Sumo
- SuperSaaS
- SurveyMonkey
- Survicate
- Teachable
- Tealium Customer Data Hub
- Tender Support
- Totango
- Tray.io
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Viewbix
- Virto Commerce
- WHMCS
- Webdam
- Webex Suite
- Whatagraph
- WishList Member
- Wistia
- WooCommerce
- Woopra
- WordPress
- Wufoo
- Wunderkind
- XM for Strategy & Research
- Xero
- Yesware
- Yondo
- YouCanBook.me
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho CRM
- Zoho Creator
- Zoho Invoice
- Zoom Workplace
- accessally
- allmysms
- appyReward
- atEvent
- eTermin
- eWebinar
- uStudio
- vBulletin
- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act!
- Acuity Scheduling
- AdPage
- AdRoll
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable
- Akita
- Alchemer
- Allocadia
- Amazon DynamoDB
- Amazon S3
- Antavo
- Any.do
- ApiX-Drive
- Apparound
- Appbot
- Appcues
- Appointy
- Arengu
- Arrivy Field Service Management
- Asana
- Attributer
- Attribution
- Autoklose
- Avochato
- Azuqua
- Bambu
- Basecamp
- Batchbook
- Bedrock Data
- Big Cartel
- BigCommerce
- BigContacts
- Bitly
- Bizible
- Bizzabo
- Bloom
- Bookafy
- Box
- Brainshark
- Braintree
- Buffer
- Built.io Flow
- BurstSMS
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallFire
- CallHippo
- CallRail
- Callingly
- Capsule
- Ceros
- ChargeOver
- Chargebee
- CheddarGetter
- Cirrus Insight
- Clevertim
- ClickFunnels
- Close
- CoSchedule Marketing Suite
- Cobot
- Coherent
- CommCare
- Conference Call
- Contactually
- Contentful
- Contractbook
- Crelate
- Crisp
- Curata
- CustomBooks
- Cvent Event Management
- Dasheroo
- DataHero
- DataValidation
- Datameer
- Datanyze
- Deadline Funnel
- Deltek WorkBook
- Deputy
- Digioh
- Direct Mail Manager
- DiscoverOrg
- Docusign
- Donately
- Donorbox
- Doodle
- Drift
- Dropbox Business
- Drupal
- EasyWebinar
- Easypromos
- Equiitext
- Eventable
- Eventbrite
- Evernote Teams
- Evidence
- Expensify
- FeedOtter
- Feedier
- Feedly
- Feefo
- FireText
- FogBugz
- Folloze
- Fomo
- FormCrafts
- Formidable Forms
- Formlets
- Formsite
- Formstack Forms
- FreeAgent
- FreshBooks
- Freshdesk
- FullContact
- Fullstory
- FuseDesk
- Gainsight CS
- Geckoboard
- Genoo
- Getform
- Getsitecontrol
- Ghost
- GigaBook
- GivingFuel
- Gmail
- GoTo Meeting
- GoTo Training
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Docs
- Gravity Forms
- Harvest
- Help Scout
- Highrise
- Highspot
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Insightly
- Instapage
- InviteBox
- Jifflenow
- Jitterbit
- Joomla
- Jotform
- Jumplead
- Justuno
- Kadence
- Kajabi
- Kanban Tool
- Kapost
- KickoffLabs
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadpages
- LeadsBridge
- Leadspace
- LessAccounting
- Litmus
- LiveChat
- MailMunch
- Marsello
- Meta for Business
- Microsoft Excel
- Mindbody
- Mintent
- Mintigo
- Mixpanel
- Mojo Helpdesk
- MoonClerk
- Movable Ink
- NetSuite
- Neustar UltraDNS
- New Relic
- Nimble
- Nutshell
- ON24
- Oktopost
- Olark
- Omniconvert
- OnePageCRM
- Onstream Webinars
- Operations Hub
- OptimizePress
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- PayPal
- Picreel
- Pipedrive
- Pipeliner CRM
- Podio
- Poptin
- Postmark
- Precision Events
- PrestaShop
- Privy
- QuickBooks Online
- QuickTapSurvey
- Quickbase
- Quotient
- Radius
- Re:amaze
- Recurly
- Rezdy
- Rocket Fuel
- SAP Customer Experience
- SalesBox
- Salesforce Sales Cloud
- Salesmate
- Scoop.it
- Segment
- SendPulse
- Shopify
- Skilljar Customer Education
- Skyvia
- Skyword
- Slack
- Sleeknote
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- SolarWinds Service Desk
- Sprinklr
- Stova
- Stripe
- SugarCRM
- Sumo
- SuperSaaS
- SurveyMonkey
- Survicate
- Teachable
- Tealium Customer Data Hub
- Tender Support
- Totango
- Tray.io
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Viewbix
- Virto Commerce
- WHMCS
- Webdam
- Webex Suite
- Whatagraph
- WishList Member
- Wistia
- WooCommerce
- Woopra
- WordPress
- Wufoo
- Wunderkind
- XM for Strategy & Research
- Xero
- Yesware
- Yondo
- YouCanBook.me
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho CRM
- Zoho Creator
- Zoho Invoice
- Zoom Workplace
- accessally
- allmysms
- appyReward
- atEvent
- eTermin
- eWebinar
- uStudio
- vBulletin