Marketo Engage vs Google Analytics 360
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Overview
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Pricing
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
3.8/ 5Features
4.3/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Ease of Use
4.2/ 5Features
4.6/ 5Customer Service
4.2/ 5Value for Money
4.7/ 5Features
Total features 166
- A/B Testing
- AI Content Creation
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Augmented Analytics
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- Funnel Analysis
- Gamification
- Image Library
- Indexing
- Intelligent Search
- Interaction Tracking
- Interactive Reports
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multivariate Testing
- Opportunity Management
- Pageview Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Product Data Management
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Single Page View
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Usage Tracking/Analytics
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
- Website Management
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
Total features 48
- A/B Testing
- AI Content Creation
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Augmented Analytics
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing Software
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- Funnel Analysis
- Gamification
- Image Library
- Indexing
- Intelligent Search
- Interaction Tracking
- Interactive Reports
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multivariate Testing
- Opportunity Management
- Pageview Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Product Data Management
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Single Page View
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Usage Tracking/Analytics
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
- Website Management
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
Integrations
- 123FormBuilder
- AdRoll
- Allocadia
- Azuqua
- Bedrock Data
- Bizible
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Conference Call
- Contentful
- Curata
- Cvent Event Management
- DataHero
- Datameer
- Datanyze
- Direct Mail Manager
- DiscoverOrg
- Drift
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- Gmail
- GoTo Webinar
- Google Ads
- Google Search Console
- Highrise
- Highspot
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Insightly
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- Microsoft Excel
- Mintent
- Mintigo
- Mixpanel
- Movable Ink
- NetSuite
- Neustar UltraDNS
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Pipeliner CRM
- Poptin
- Precision Events
- Privy
- QuickTapSurvey
- Quotient
- Radius
- Rocket Fuel
- SAP Customer Experience
- SalesBox
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Stova
- Stripe
- SugarCRM
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- WordPress
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zapier
- Zendesk Sell
- Zoho CRM
- atEvent
- uStudio
- 123FormBuilder
- AdRoll
- Allocadia
- Azuqua
- Bedrock Data
- Bizible
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Conference Call
- Contentful
- Curata
- Cvent Event Management
- DataHero
- Datameer
- Datanyze
- Direct Mail Manager
- DiscoverOrg
- Drift
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- Gmail
- GoTo Webinar
- Google Ads
- Google Search Console
- Highrise
- Highspot
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Insightly
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- Microsoft Excel
- Mintent
- Mintigo
- Mixpanel
- Movable Ink
- NetSuite
- Neustar UltraDNS
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Pipeliner CRM
- Poptin
- Precision Events
- Privy
- QuickTapSurvey
- Quotient
- Radius
- Rocket Fuel
- SAP Customer Experience
- SalesBox
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Stova
- Stripe
- SugarCRM
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- WordPress
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zapier
- Zendesk Sell
- Zoho CRM
- atEvent
- uStudio