Khoros Marketing

4.3 (20)
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Social marketing campaign and brand management

Overall rating

4.3 /5
(20)
Value for Money
3.7/5
Features
3.8/5
Ease of Use
4/5
Customer Support
3.8/5

90%
recommended this app
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20 Reviews

Dana
Dana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good social media tool

Reviewed on 2019/11/07

It is a tool used by our clients that we manage daily. It helps us organize content and receive...

It is a tool used by our clients that we manage daily. It helps us organize content and receive approvals for publishing. It also tracks our campaign content.

Pros

For content scheduling purposes, it is great. You can sync multiple accounts and publish content simultaneously if desired. You can also organize content with labels although there are some limitations.

Cons

The analytics side of the product is not as strong as content and listening. There are other products that do a better job with features and dashboards.

Helena
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Khoros is great for enterprise clients, but has some short comings.

Reviewed on 2022/04/05

Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to...

Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to manage, this tool can handle it. The customer service team is very. pleasant to work with. Just note that the monitoring streams are a bit challenging to filter. We also felt that the we did not use a majority of the features available as they did not fit our needs. Therefore it was difficult to justify the spend ($$$$).

Pros

Monitoring & engagement. We have a high volume of comments that come in daily and needed a tool that can pull everything in successfully. It made it easier for the team to monitor and engage with the community.
Customer Service - The team is very responsive. They will attempt to help as much as they can.

Cons

Overwhelming - It can be overwhelming at times. There's isn't an easy way to understand where you left off when monitoring streams.
Features - Some of the features did not fit our needs. Specifically, the analytics and content library. We found others tools are more accurate for our listening and reporting needs. The content library did not categorized, organized or filter our content the way we needed.
Expensive - Very expensive compared to their competitors. Hard to justify costs when we aren't using a lot of the features available.

Alternatives Considered

Sprinklr and Sprout

Reasons for Choosing Khoros Marketing

We found a tool that better fit our needs and to lower costs.
Abby
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Ugh!

Reviewed on 2018/10/15

Pros

Spredfast is very similar to Hootsuite in terms of a scheduler. But it also does social listening which is important for my industry.

Cons

Schedule is slow and it's a little complicated. Customer service is very responsive, but sometimes it feels like they're answering you just for the sake of answering. Overall, not a fan. And there's a lot of ways your analytics can be skewed. Annoying to say the very least.

Verified Reviewer
Overall rating
  • Industry: Computer Hardware
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Khoros Is great for Social Media Communications

Reviewed on 2019/11/07

My experience with Khoros Marketing has been amazing. The communication and effectiveness is...

My experience with Khoros Marketing has been amazing. The communication and effectiveness is exactly what any business needs.

Pros

Khoros has been a great for communicating with our customers via Social Media. It is very easy to manager multiple social media platforms and accounts from Khoros without having to directly log in into each platform. They system is very reliable and accurate.

Cons

I can't think of any downside to this software as my experience has been great and I am not aware of any competitors.

Nikki
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Nikki's Review

Reviewed on 2022/05/10

Pros

I like that it is intuitive, and easy to understand for new team members.

Cons

Theres are glitches often when communicating with Opal

catherine
catherine
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

one of the best tools for social media!

Reviewed on 2018/03/14

a tool that has helped me a lot in the programming of my social networks among others, excellent...

a tool that has helped me a lot in the programming of my social networks among others, excellent tool

Pros

You can respond and follow your followers in real time, through a very simple and very easy to use interface. The best thing about this tool is the possibility not only to see who shares your content, but also where your message arrives by means of very complete statistics.

Cons

It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else .. this tool is very good, I am very satisfied

Samantha
Overall rating
  • Industry: Online Media
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great growing software

Reviewed on 2017/10/04

Spredfast makes publishing, sorting, and tracking your social media activity so much easier than it...

Spredfast makes publishing, sorting, and tracking your social media activity so much easier than it would be otherwise. And because it's growing so quickly, we've seen major improvements and feature adds just in the last couple years.

Pros

I've only been using Spredfast for about 2 years, but the program has grown and changed in so many positive ways in that amount of time. It's easy to use, with options to add on various features based on your needs, meaning this could be the most basic or the most robust social media automation tool out there. Support is also quick to respond and the library of help articles is extensive.

Cons

Like many competitor programs, Spredfast is expensive. It's not the tool for everyone, but is amazing for growing medium-large companies who need to streamline their social media process.

Verified Reviewer
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Spredfast is the top Social Suite

Reviewed on 2018/12/31

Pros

Intuitive, great insights, great to involve different stakeholders within the company

Cons

API with some SM sites is a bit clumsy/feels dated

Verified Reviewer
Overall rating
  • Industry: Sports
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Cool tool..hard to use

Reviewed on 2018/10/16

Pros

The final product of Spredfast is great and can help with automation.

Cons

It is hard to navigate and takes many steps to reach end goal

Verified Reviewer
Overall rating
  • Industry: Cosmetics
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A complete experience!

Reviewed on 2022/01/11

Pros

Lots of insights
Posting workflow
Calendar view

Cons

Intagram stories publications are not yet available
Some social networks not yet available

HUGO
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Backend not administrator friendly

Reviewed on 2020/05/20

The back-end administrative interface present a steep learning curve, even just to find my way...

The back-end administrative interface present a steep learning curve, even just to find my way navigating the interface.

Pros

Customer service is very responsive and the team helping us to ramp up willing to do the extra miles.

Cons

Relatively hard to use especially on the reporting side, it is not very flexible in customizing reports .

Sarah
Overall rating
  • Industry: Higher Education
  • Company size: 10,000+ Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Powerful platform for managing social

Reviewed on 2018/12/06

Pros

I love that Spredfast makes it easy to schedule social posts far in advance, and you can do so for multiple accounts. I worked for a company that has 700+ separate social media accounts for each location, and we were able to manage them all via Spredfast.

Cons

Can get a little tricky managing hundreds of accounts, especially in a customer service capacity. We noticed that we weren't seeing all of the comments or direct messages coming in from all accounts, so many questions from our customers got overlooked.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Social Media Community

Reviewed on 2021/03/03

Pros

It has been great for me in interacting with my customers on social media. Customer service is very responsive. Also it allows me to see insight of my posts.

Cons

It sometimes get very tricky managing your accounts.

Verified Reviewer
Overall rating
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Spredfast breadth of capabilities is incredible

Reviewed on 2018/04/07

Pros

This is quite possibly the best tool a company can use that gets 100s of social messages a minute...

Cons

There's a lot to learn, not difficult, but a lot to learn when it comes to mastering the tool.......

Michelle
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Meets your needs

Reviewed on 2021/08/15

Pros

Khoros Marketing is for you if you want to gain access to high level social media metrics

Cons

The reporting widgets weren’t that advanced and the interface could improve because it is a little slow sometimes

hayley
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Khoros

Reviewed on 2020/08/25

It was a really expensive product for what we we got.

It was a really expensive product for what we we got.

Pros

The platform was very customizable for our brand. We were able to make the community really unique

Cons

The functionality and UI was not that great, or easy to use.

chandler
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

mostly positive with a couple painpoints

Reviewed on 2017/10/19

far reach with minimal effort

far reach with minimal effort

Pros

I love the functionality of the calendar in that it syncs with posts that are posted from elsewhere

Cons

its a little hard to schedule out multiple reposts since the window is so small - i wish that if you wanted to post multiple reposts you could do it in one fell swoop

Ben
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Spredfast is a good platform for gaining insight into social media trends

Reviewed on 2016/10/05

My company leverages Spredfast to gain a better understanding of what the key trends and keywords...

My company leverages Spredfast to gain a better understanding of what the key trends and keywords are in our industry. We use many of the platform's features, including the share-of-voice feature, which allows us to benchmark our company's performance against our competition.

Brittnee
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Review Source

Overall rating

Reviewed on 2018/09/24

Tess
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Spredfast Review

Reviewed on 2017/02/01

Spredfast had a lot of cool features but for a long time I experienced an issue where there was bad...

Spredfast had a lot of cool features but for a long time I experienced an issue where there was bad lag while typing and creating posts. Also ran into workflow/authentication issues between Spredfast and Facebook. Overall though, a great platform.