BenchmarkONE Reviews

BenchmarkONE

4.4 (155)
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CRM & Marketing for small businesses and marketing agencies.

Overall rating

4.4 /5
(155)
Value for Money
4.4/5
Features
4.2/5
Ease of Use
4.5/5
Customer Support
4.6/5

92%
recommended this app
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155 Reviews

David
David
Overall rating
  • Industry: Medical Practice
  • Review Source

Overall rating

Intuitive interface

Reviewed on 2015/05/17

Intuitive interface makes this system tops above the rest

Intuitive interface makes this system tops above the rest

Pros

Easy to learn & use, multiple features, easy templates for emails.

Cons

Cannot think of any cons

Verified Reviewer
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent CRM for small company

Reviewed on 2019/12/05

Lead tracking, prioritization, campaigns, nurturing

Lead tracking, prioritization, campaigns, nurturing

Pros

I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced.

Cons

The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day.

Alternatives Considered

HubSpot CRM

Reasons for Choosing BenchmarkONE

needed a full CRM

Reasons for Switching to BenchmarkONE

Value for money
Maud
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

I would get more efficiency if it was customizable.

Reviewed on 2022/11/13

Pros

Customer support was very interested and helped me a lot with my problems. Ability to manage sales in an organized manner.

Cons

Its biggest drawback is that it is not intuitive and customizable.

Mayur
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great CRM and marketing system for small businesses.

Reviewed on 2018/07/15

Pros

The application offers user-friendly graphical user interface. The customer service is very knowledgeable and responsive. Based on the actions of your contact, you can automate trigger emails and reminders. One of the best features is that you can see who all open your emails and the email marketing gets you know about what the users click on. You can track the progress of your campaigns and how well they were received. You can easily merge your contacts from your earlier CRMs. You can categorize the application for clients from several industries. The application does great contact management and is well integrated with social media.

Cons

It's quite difficult to get used to the email templates. the application, in comparison to other similar CRM systems, does not provide many plugins. Reporting capabilities and tags management require improvement. The absence of advanced features. It is very difficult to make edits or copy the campaigns.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Fantastic software with so many features!

Reviewed on 2020/03/05

Pros

I love Hatchbuck because it is fairly easy to use, but also has several different features and capapbilities.

Cons

Sometimes there is too much to process when it comes to all of the features, however, thesre are several articles and videos to help remedy that.

Verified Reviewer
Overall rating
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Weekly Use

Reviewed on 2018/11/06

Pros

I love the drag and drop builder, and being able to view stats

Cons

Cons for this is not having an easier way to separate contacts besides tagging them.

Andrew
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Slick and Easy to use

Reviewed on 2019/03/28

bloody great!

bloody great!

Pros

Tags - total control and segmentation of your contacts

Cons

issues with email templates but that has been fixed now

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Cheap and helps you do what's necessary for a small business

Reviewed on 2018/01/23

Pros

The platform is super easy to use. The email builder is drag and drop and can easily be learned. The A/B testing feature where you can see live who opens the email is pretty cool too.

Cons

Reporting features are not that sophisticated. For the price, I think the software is pretty worth it. It is a good start for an emerging small business.

Verified Reviewer
Overall rating
  • Industry: Human Resources
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

You get what you pay for

Reviewed on 2018/09/13

Pros

- Improvements have been seen since initial use.
- Relatively inexpensive

Cons

- Chat-based customer service
- Inability to embed video in email
- Inability to export email templates

Verified Reviewer
Overall rating
  • Industry: Machinery
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Easy to use, great price!

Reviewed on 2015/06/19

Very easy to use and very affordable. I would recommend Hatchbuck to any small business looking to...

Very easy to use and very affordable. I would recommend Hatchbuck to any small business looking to for a crm and automated marketing solution in one.

Pros

Interface, email marketing software, crm.

Cons

Could use more email marketing templates.

Michelle
Overall rating
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

The Swiss Army Knife of Marketing Software

Reviewed on 2016/02/10

Getting into Hatchbuck is like beginning a new craft and gradually building on your tool set. It...

Getting into Hatchbuck is like beginning a new craft and gradually building on your tool set. It has been a year since we signed up, and our business' marketing activities have matured through a mix of Hatchbuck's offerings and our own strategy development. Hatchbuck absolutely does its part in building a firm relationship between our sales team and our customers.

Importing contacts is a snap. Users can match default columns/fields with columns in imported CSVs, merge contacts with possible matches, manually check the results, and assign tags to the entire import list'even on existing matches. The contact management experience is tailor-fit to your contact database thanks to Hatchbuck's fantastic tagging system. Using custom fields and dozens of tags with a simple "is/is not in tag" and "and/or" tag-linking filter gives you so much control over your entire database.

The VERY user-friendly UI is set up so that beginners can dive into the database and learn the outs and ins through regular use. I found my way around Hatchbuck in just about a day, which would definitely benefit a small business looking for an easy start. I would follow their support team to the ends of the earth. Hatchbuck is backed by a genuinely attentive support team that trained me and later cleared up an enormous importing disaster with more patience and attention I would find in any other support line.

As far as I can see, Hatchbuck plots only Opens and Clicks on the results page for every campaign. It would be so helpful to see Opens, Bounces, Clicks, Unsubscribes, and Complaints as timelines on the same chart area. Hatchbuck's bounce results page allows you to export just the first 1,000 bounce records. However you filter it (by sender, etc.) you will still get 1,000 records. One of our imports had 2,000 bounces and I had to export at least 8 different column-filtered sheets, stick them in a spreadsheet, remove duplicates...

Managing the database can be tricky, but I hope Hatchbuck's development team can introduce a few fixes like mass-editing a default contact field for multiple contacts and automatically tagging contacts as bounces.

The cons definitely counter some of the pros, but in all fairness, our company's email marketing needs can be a little demanding. Hatchbuck and our marketing team have come to work together very well, and I am immensely thankful that I opted for the Live Demo a year ago.

Lewis
Lewis
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

A solid software option

Reviewed on 2019/08/13

Pros

Simple contact database management.
Easy to use template designer.
Scheduling services.

Cons

Inability to include video within email.
Chat/email based customer support.

Joseph
Joseph
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hatchbuck Review

Reviewed on 2018/11/02

Keeping track of large amounts of people in the sales funnel.

Keeping track of large amounts of people in the sales funnel.

Pros

Ease of use, customer support, tracking web visits of folks in our email database.

Cons

I can't think of anything I don't like.

Adam
Overall rating
  • Industry: Oil & Energy
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Really good value for your money

Reviewed on 2017/04/17

Hatchbuck does everything well, just not great. It is a basic CRM that offers a solid suite of...

Hatchbuck does everything well, just not great. It is a basic CRM that offers a solid suite of tools to help you manager your pool of customers. The best feature of Hatchbuck are the email marketing tools. Although a little challenging to grasp at first, the build your own template tool is a great way to create content and get it out in front of your customers in a quick and professional manner.

Pros

For what you pay, you won't find a better CRM on the market. For those who are just stepping into the world of CRMs, Hatchbuck is a great place to start.

Cons

As with a lot of CRMs, the number of contacts can determine the price you pay. Hatchbuck is a great value for small businesses, but once your contact list starts to grow, the price jumps considerably, which might cause you to look at other CRMs.

Shah
Overall rating
  • Industry: Architecture & Planning
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great small business solution - Intuitive, feature-filled, clean interface

Reviewed on 2017/01/10

There are a lot of CMS platforms out there but this one is the one I've settled on because it has...

There are a lot of CMS platforms out there but this one is the one I've settled on because it has certain features that you need to pay a LOT extra for on larger platforms, such as click-tracking.

The name is kinda weird and I don't believe it's the cheapest solution out there, after all, there are others that are free. However, Hatchbuck makes it possible to set up sales funnels with ease, and without complicating things. The onboarding process is relatively simple - you don't need a degree to wade through it all and their customer support team is super friendly.

My only problem with Hatchbuck is that I don't use it more, which is my problem, not theirs. A great solution for small businesses that want powerful features without the hefty price tag of the CMS giants out there.

Pros

The interface, customer support and certain features that seem to integrate well with my sales process.

Cons

The price is a little high, especially if I want to add other users, like a VA to help me out, so I have avoided doing that and so not using is to its full potential.

Karl
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Outstanding Customer Support and Functionality You Can Use!

Reviewed on 2016/12/07

Onboarding & Support

I've had a stellar experience with Hatchbuck from the initial demo, and most...

Onboarding & Support

I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured.

This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform.

Functionality & Ease of Use
You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box.

I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker.

Price
This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale).

Pros

Simple to use, easy to configure, and can get to work and ROI fast.

Scales easily with pricing not restricting records you put into it.

Cons

Some functionality you may be used to is not present, such as Outlook plugins.

Katherine
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A World Class Marketing and Managing Solution to Create Meaningful Relationships

Reviewed on 2016/12/08

The entire Hatcbuck engagement process is world class! Starting with its marketing website to...

The entire Hatcbuck engagement process is world class! Starting with its marketing website to setting up our account and subsequent customer service, the Hatchbuck team has been responsive and the system is more powerful than I could ever expect! In addition to providing innovative and intuitive technology, Hatchbuck also provides great resources and guides that help to create a coherent strategy for managing emerging and existing clients. The Hatchbuck logic model for interacting with our contacts, including educating them on our products and services, makes our team more efficient and effective.

I researched a lot of CRM's that also integrate marketing features. I have previous experience using multiple systems for contact management, event management, and communications management, which was overwhelming and became a job to maintain. Hatcbuck includes all of this functionality accessible through a single platform. This is amazing, and I am happy I selected Hatchbuck to support our Marketing Team, Sales Team and Account Managers.

Pros

It is intuitive and is built upon a solid logic model.

Cons

It takes a little bit of time to understand all of the features available and how to access them. But, the videos and webinars help a lot!

J. D.
Overall rating
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hatchbuck saves the day

Reviewed on 2018/10/31

Pros

Love Hatchbuck for both CRM and Email automation.

Cons

Sometimes difficult to get email reports to show the contacts asociated

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Easy to use marketing automation

Reviewed on 2015/06/22

We have been using Hatchbuck on the agency level for a few months now. Compared to other marketing...

We have been using Hatchbuck on the agency level for a few months now. Compared to other marketing automation platforms that I have used in the past, Hatchbuck is more user friendly and offers more advanced scoring and tagging options. The customer support that we receive is above and beyond.

Pros

Tagging system is complex, yet simple to use
Hatchbuck automatically grabs photos after importing contacts, gives a personal feel to the leads
User interface is simple and clean
Quick and helpful customer service

Cons

No way to separate contacts into lists (other than using tags)
No social media integration

Neal
Overall rating
  • Industry: Primary/Secondary Education
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hatchbuck makes work easier

Reviewed on 2017/06/02

Overall, I'm pleased with hatchbuck. I tried a lot of CRM programs. I think hatchbuck has the best...

Overall, I'm pleased with hatchbuck. I tried a lot of CRM programs. I think hatchbuck has the best bang for the buck.

Pros

It's easy to use, flexible and intuitive. The interface is simple. The latest version includes a new dashboard with lots of information available instantly.

Cons

Sometimes support seems a little lacking but that could just be because I didn't word my question well.

Tim
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

2nd best ROI you can make! Seriously!

Reviewed on 2015/06/19

Pros

We looked at many other services, including Salesforce and Infusionsoft. Both of those offered a ton of features, 75% of which we didn't need, including the cost. We have found that Hatchbuck had BY FAR the best training, and the easiest interface. We have 1 dedicated employee running HB, and after 1 month, we have literally lit 20% of our ice cold leads on fire! Hatchbuck is like napalm for your sales leads. Gets them hot and keep it that way. We have learned that by staying in front of your customers, it at the least, allows you to stay in the game against your competitors. Prior to HB, we were MANUALLY SENDING EMAILS 1x1 via Gmail. We thought we had this under control until 75% of our cold leads had purchased from our competitor due to our lack of communication. If you are considering a way to build a relationship with every potential lead, seriously, don't hesitate!

Cons

The only thing we don't like is that they can't directly reply to the email form a campaign. Maybe there is a way, but we are only 1 month in.

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 2–10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great CRM for a great value!

Reviewed on 2015/06/19

We have been using Hatchbuck for a month now & it has been very easy to navigate, upload contacts...

We have been using Hatchbuck for a month now & it has been very easy to navigate, upload contacts and create email campaigns. Hatchbuck's CRM is a great tool and an even better value for a small business!

Pros

Katie has been great - helping us through our demos and answering all of our questions very quickly! We love the ability to create forms and campaigns so easily.

Cons

Can't think of any - it's a very user friendly CRM with many options and templates.

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Easy and Fun to Use!

Reviewed on 2015/09/10

My small education technology company needed something help capture all our incoming leads, and...

My small education technology company needed something help capture all our incoming leads, and keep our pipeline organized. We also wanted an automation system that would make contacting those leads easy! We didn't want a big, fancy, complicated system as I had used in the past. hatchbuck checked every box!

Pros

Excellent customer service and training - easy to use - great help features and video

Cons

Does not integrate with very many apps, yet!

Derek
Overall rating
  • Industry: Primary/Secondary Education
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Shouting about a CRM from the rooftops? That's Hatchbuck.

Reviewed on 2015/05/08

Pros

Hatchbuck makes everything easy - it's straightforward but powerful. One of the ways that it makes that balance is that it functions well from Day 1, no matter how much or little implementation you've done. Other CRMs sometimes feel useless unless you've spent months setting them up. Not so Hatchbuck!

Cons

The only way you won't like Hatchbuck is if 1) You're massively impatient about version releases or 2) You have a very particular use case in mind that by nature doesn't work well on Hatchbuck. I have no complaints about how we've used it in our business.

Jim
Overall rating
  • Industry: Management Consulting
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome! So far, it meets and exceeds my customer nurturing needs.

Reviewed on 2014/08/30

Pros

I like the webpage forms and link click capture (via imbedded scripts) to register new leads and track their interest. Likewise, I love the ability to capture clicks in email and add tags and actions.

Cons

I wish there were more email and campaign samples (a complete lead to sale nurturing sample would be great). Although the drag and drop email editor is easy to use, it's too limited (e.g. can't create a column). So I ended up using the predesigned emails, but I had to insert some stylesheet code to just to change the background color; it looks great, but it's a bit more complicated. Also, there's no billing, so we also have to enter the customer into ACT and QuickBooks.