Optmyzr Reviews
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190 Reviews

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Invaluable Tools & Insight At Your Fingertips
Reviewed on 2018/11/09
Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get...
Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value.
Pros
Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.
Cons
There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
'Must Have' Software For Adwords Optimization
Reviewed on 2015/12/19
As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis...
As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money.
The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly.
I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.
Pros
- Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there!
- They have automatic optimizations for every part of your account that are unbelievable.
- Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand.
- My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.
Cons
I honestly have no complaints. Not a one. Even the price is unbelievably affordable.
Response from Optmyzr
Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!
- Industry: Online Media
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Good tool for PPC marketing
Reviewed on 2018/07/18
Good.
Good.
Pros
I liked the fact that Optmyzr gives automated Quality Score tracking and one-click optimizations. Lovely features.
Cons
The Regular plan is getting a more and more light version of the Pro plan. All new developed features are launched in the Pro version.
Even a basic feature such as adding a label to for example keywords which had a bid update directly from Optmyzr is not present in the Regular plan. Only in the Pro plan this is possible through custom recipes. This is the main reason why we cancelled our subscription.
Another Con is the training call. Almost all of features shown in this session are features in the Pro plan. Which is a joke if you're not planning to upgrade.

- Industry: Internet
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A great help in managing my Adwords Campaigns
Reviewed on 2018/03/14
Better cost per click and per covnersion in my campaigns
Better cost per click and per covnersion in my campaigns
Pros
It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.
Cons
it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Excellent Google Ads Optimization Tool - A real time-saver
Reviewed on 2018/11/13
Pros
Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.
Cons
Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Great for More Advanced AdWords Management
Reviewed on 2019/01/14
We've been using Wordstream for years and just made the switch to Optmyzr after seeing some of...
We've been using Wordstream for years and just made the switch to Optmyzr after seeing some of their more advanced tools (budget optimizers, scripts, etc.). We've been using it for about two months at this point and it helps our agency manage each of our client accounts with ease. Would highly recommend signing up for a trial.
Pros
They have great tools like PPC Investigator (which helps you get to the root of large campaign changes), report designers, workouts, etc. It helps me keep an eye on my paid search accounts at work with ease and helps automate a lot of the tasks I've been doing manually. You can customize scripts, budget management and more.
I think some of their tools should have been incorporated into AdWords, they're so good!
Cons
I think their interface could still use some improvements for usability's sake and I would LOVE if they could incorporate Facebook optimization, like they do for AdWords. That is the only thing I miss having switched from Wordstream: the Facebook 20 Minute Work Weeks. There's no workout to replace optimizing those.

- Industry: Photography
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Advertisement manager software
Reviewed on 2021/02/21
Generally, I want to tell that I am not sure I will stay with this app or not because I do not see...
Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform.
Pros
Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers
Cons
It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Saves Time!
Reviewed on 2019/06/17
Pros
I like the fact that it does a lot of the analysis for me and provides me useful information to optimise the accounts. It saves a lot of time if you were to do this manually.
Cons
Everything is great! Only thing is that some options are only available with the Pro which is out of my price range.

- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Marvelous product
Reviewed on 2018/03/13
Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a...
Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a lot.
Pros
It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization.
Response from Optmyzr
Thanks for your wonderful review Francesco! We hope to continue making you happy for many more years to come!
- Industry: Sports
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great PPC Software
Reviewed on 2017/08/21
Pros
Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay.
Never do PPC without it.
Cons
I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Monitoring spend and checking in on accounts
Reviewed on 2020/11/24
Very good, useful for assisting with ad account maintenance, and always had great customer service
Very good, useful for assisting with ad account maintenance, and always had great customer service
Pros
As the title would suggest, I use Optmyzr on a daily basis for keeping an eye on ad accounts and using some of the basic features in conjunction with my usual ad account maintenance. For example the budget pacing feature which helps show if you're on track for each ad account's monthly budget, or over/underspending. Spend projection visualises a specific account's current and forecasted spend for the month which is a useful tool too. I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too. I don't often apply the changes through Optmyzr, rather go into the ad account and make the changes I deem necessary, I don't do all of the suggestions but its always interesting to get a second opinion! Great product in my opinion once you know how to use it, I'm sure there's plenty more I haven't explored yet but all in good time!
Cons
Perhaps a bit tricky initially to get the hang of, but is well worth it once you know how to use it, and if you have a few ad accounts you need to efficiently divide your time amongst
- Industry: Automotive
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Best Software for Optimizing Adwords and Bing
Reviewed on 2019/06/17
Been using it and watching it grow for years. Fast, Easy and updated often; I save a LOT of time...
Been using it and watching it grow for years. Fast, Easy and updated often; I save a LOT of time and money with this software. Have never had to contact support. Alerts, when my conversions or spend is trending down, are amazing.
Pros
Great Software, actually created by the man who built most of Google Adwords Scripting Ability so it can do what others can't. Also, the value for the money is great, it is not based on how much you spend. Other systems I have used are expensive and do not help or will actually make your ads run WORSE to make you spend more money (so they can just bill you more! -aka wordstream)
Cons
The Bing side needs more, but I understand Microsoft has tight restrictions and not a lot of APIs. But the problem is that the options are there to optimize, but only 3 of them work. If you don't have the software working on the other optimizations then just take them out instead of making me test it to see if its working every day.
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Exceptional Experience for Premier Google Partner
Reviewed on 2018/03/16
Pros
Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.
Cons
Perhaps Bing speed is a bit slow sometimes.
Response from Optmyzr
Thanks for the review! Sorry about Bing being slow, it's often their API but we're working on some tricks to make it work faster. You may be interested in Optmyzr Express, a new capability that will launch soon where all the recommendations are cached so they will load faster.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
My timesaving best friend
Reviewed on 2018/11/05
Pros
if you're managing many google adwords campaigns, optmyzr is destined to become your best friend, also essential for the creation of advanced technical reports.
Cons
nothing you can not do using the google adwords interface, but using much more time.
not yet aligned with the latest features of the new google interface.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Saves time and provides granular insight
Reviewed on 2018/11/02
very good. support has been on it.
very good. support has been on it.
Pros
We like utilizing a number of Optmyzr's tools including many of the keyword tools, which make it easy to find low converting - high cost keywords and alternatively, low cost - high converting keywords, as well as negatives to add and more. The reporting is great for getting a high level look at accounts over a longer period of time or even for the month to be able to then dive in more granularly on the account. The price point is good for the value you receive, especially as an agency managing multiple PPC accounts.
Cons
We would love more customizing of columns and attributes to things so we can ensure we are reviewing the right metrics we want to review for the specific client. Sometimes, some columns are not able to be added in certain screens like conv. value/cost and CPA, but they seem to be open to adding those where needed when talking with their support team.
Honestly, we feel like we are still under-utilizing its tools. We would love more of a "package" step by step on some of the tools so we can just plug and chug and get the data back.
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Customer Service is super Quick and Helpful
Reviewed on 2018/03/13
Easy to create reports and the bidding options saves me time.
Easy to create reports and the bidding options saves me time.
Pros
Dayparting is so easy with this software. I use this software for reporting and it is easy to create reports for lead and e-commerce clients. Whenever I have questions, the chat option in the interface is extremely helpful and the representatives respond very quickly.
Cons
In reporting, it would be great to be able to filter by campaign name instead of creating labels for campaigns. Also in the multi-account reporting, it is hard to combine Adwords and Bing since Bing labels are not used in the report yet.
Response from Optmyzr
Thanks for the great review! I know support for Bing labels is in the works already and I'll check on whether we can implement your other request for making it faster to create reports.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Good overall. We like the pro dashboard and ease of tracking budgets as well as the scripts.
Reviewed on 2017/11/13
Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a...
Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.
Pros
Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.
Cons
On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything.
Response from Optmyzr
Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience!
Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great Service for PPC Users
Reviewed on 2018/07/17
Very good, even though this is one of the biggest expense I have in my arsenal of tools, I feel...
Very good, even though this is one of the biggest expense I have in my arsenal of tools, I feel it's worth it because of the results it achieves for my client's PPC accounts. I've seen great improvement in all of their results, their CPC and gaining new quality keywords. I also noticed my Quality Score is VERY high now, most of them are around the 7 to 9 (out of 10!) score which is great. The A/B testing is a nice feature too.
Pros
Optmyzr Express - one page, you can go through all the recommendations for all of your accounts very easily. Great customer service, usually respond same day with any of your questions.
Cons
Ease of use...I think it could be designed so that it's easier to use functions. I'm very tech savy so I understand a lot of it, but there are features that I still don't get too, even after taking the UDEMY class or going on YouTube and even with training, some features are just too confusing and I feel it could be easier by design.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best in class optimization and reporting tool for AdWords
Reviewed on 2016/10/28
After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice...
After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice intuitive workspace allows to do the job quickly and have fun with it. One of the best tools are one click optimizations with possibility to set custom filters. Also Quality score tracker is an added value, when you can compare the evolution of this crucial metric over time. Flexible reporting suitable also for non english speaking countries was one of the big features that led to decision to buy OPTMYZR. Finally, the support for OPTMYZR is just above expectations.
Pros
mentioned above
adding new features frrequently
Cons
miss some less frequently used metrics in reports for GSP (saved emails, resend), percentage of video views, etc

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Awesome Tool
Reviewed on 2019/06/17
Incredibly helpful for our daily PPC management across clients
Incredibly helpful for our daily PPC management across clients
Pros
easy to use interface, wide array of helpful tools, excellent daily monitoring tools and scripts
Cons
The things I like least are more complex items that they continued to improve so I am happy to see constant updates
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Save Time, Increase Conversions
Reviewed on 2019/06/24
I'm the VP of Paid Media for a large digital agency. We use Optmyzr to increase the effectiveness...
I'm the VP of Paid Media for a large digital agency. We use Optmyzr to increase the effectiveness of the campaigns we run for our clients.
Pros
There aren't many software packages out that there will both save you time and make you money, this is one of them! I've been doing paid search for over 10 years now and I have yet to come across anything like Optmyzr. It's easy to use, powerful, and always raising the bar.
Cons
This is hard. I can't think of anything that I don't like.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Powerful tool and a reasonable price
Reviewed on 2017/11/13
Improved AdWords performance. Better yield on ad spend and less wasted spend.
Improved AdWords performance. Better yield on ad spend and less wasted spend.
Pros
Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.
Cons
Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders.
Response from Optmyzr
Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course.
We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
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Review Source
Overall rating
Fantastic product. Perfect support!
Reviewed on 2014/11/03
We have a 40+ SEM team and Optmyzr has proven itself one of our biggest assets in scaling up our...
We have a 40+ SEM team and Optmyzr has proven itself one of our biggest assets in scaling up our productivity and drastically improving our overall performance. Even though the system is not tailored made, it feels as if it were, since the development of the software suits our reality and our struggles.
The pricing is pretty fair and we recommend it as a worthy substitute to more expensive solutions such as Marin, Wordstream, Kenshoo, etc.
Pros
The speed in which the software gets updated. If we feel there's room for improvement in a certain area, we just need to let their support know about it and a couple of days later its there. It's quite uncanny actually.
Cons
Sometimes it freezes a bit, but you only need to reload the page and it works, not a deal breaker at all.
Response from Optmyzr
We're happy to hear that you find our ability to quickly develop or enhance the tools 'uncanny' :)
Sorry to hear about it freezing sometimes, we'll look into that and see if we can reduce how often that happens in the future.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The Ultimate Advertising Management Software
Reviewed on 2020/11/25
I enjoy using OPtymzer daily, for scripts and account overview. But some of the tools are less...
I enjoy using OPtymzer daily, for scripts and account overview. But some of the tools are less effective on a lot of my smaller accounts. Overall though, Opytmzer saves me a lot of time and helps point me in the right direction when looking to make account optimisations.
Pros
Dashboard view is very easy to set up, and saves so much time when it comes to MCC account management. Being able to see pacing, goals and custom metrics across all accounts in one glance is awesome.
Cons
This tool is less effective for small accounts. It is most useful when accounts are spending upwards of 3k

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Optmyzr - Amazing!
Reviewed on 2018/11/05
Great platform with quick/reliable customer service.
Great platform with quick/reliable customer service.
Pros
This is a great platform for creating automated weekly reports/bespoke monthly reports with commentary. I also like it's ad scheduling tool and quality score reviewing function.
Cons
Location bidding tool isn't user friendly.