Celtra Reviews

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

The speed to go on preview, when you save the ad; there is possibility of customizer differently all ads.

I don't know, sometime there is a modify on the systems that don't work well with ads already tested and online

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Ease of use
Intuitive
Similar in layout to Adobe software, making it familiar

I wish they had built in revision features for clients

I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

The UI is very user friendly, and easy to use.

The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting.

It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless.

I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last.

Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting.

Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious.

The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation.

Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts.

Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.)

UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate).

The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links).

Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Top notch features for rich media creative authoring. Provides the best-in-class features that increase the user engagement of creatives. Customer support is one of the best and always helps promptly.

It's expensive compared to similar products but it;s worth when looked at as a whole package and operated at scale.

Best builder I have used till now.
Any designer can even work without need of developer for most of the creatives

For advance features there is feature available in celtra

Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

Celtra is the best of all the platforms I've used at the various publishers I've worked at.
The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive.

I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting.

I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too.

Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll.

I appreciate the variety of format
The Analytics parts is also very interesting to have insight about what works

I think there is a lack of data partner for dynamic creative

It would be great if the platform have some partnership for example to insert live score into a format

The platform has one of the best reporting UI I have ever used, making it super easy to get in-depth analysis of where your creativity is serving and allow for maximum optimizations.

The platform lacks a good way to export creative tags. The amount of clicking back and forth and opening multiple windows when trafficking can lead to unnecessary mistakes that could be prevented if the tags were all in one central window.

The people behind it, the customisable analytics, the creative ad builder
One platform for all our needs (well nearly all)

Would love it more as a white-labelled software
Easier to choose products/platform choose and then choose a product
Benchmarks per region in real time, per product, per region, per category, per functionality

How easy it is to build custom creative with amazing features and functionalities

Reporting is vague and repetitive. Hard to pull what you actually need. Going through demos are a little clunky

Easy to build custom creative executions, a lot of useful components, good customer support when any questions are asked.

Workspace sometimes feels cluttered, expensive

There is very little that Celtra is able to deliver on. It really allows users to push the creative boundaries

Due to the complexity of its capabilities, onboarding can be a lengthy process