Instapage Reviews
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365 Reviews
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Fantastic way to build landing pages for PPC and other programs
Reviewed on 2018/08/03
I really enjoy building landing pages in Instapage. They look great and function really well....
I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.
Pros
Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.
Cons
The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.
One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).
- Industry: Internet
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Review Source
Overall rating
Great Customer Service, Super Easy to Use. Has a few limitations
Reviewed on 2015/05/04
This site is awesome. Let me tell you its so easy to set up a landing page and their templates are...
This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site
Pros
Easy to use
Fast to setup
Great looking templates
Awesome Customer Service
Cons
Hard to build multiple connecting pages (even if only a couple)
Really designed as a single page builder for one specific product
Hard to use if trying to build out a business site for an App.
Response from airSlate
Thank you so much for the review Eric!
Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test.
It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL.
We created a demo video for you here that shows you how to quickly do both options:
http://screencast.com/t/5fyT2FXxR
Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page):
http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission
All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device:
https://www.youtube.com/watch?v=N65o1pD0KHQ
We hope this helped! Thank you again for your feedback :)
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Great for AB testing but not good for creative building.
Reviewed on 2023/05/04
It's okay for me, but I'm happy with it overall due to how much testing we need to do.
It's okay for me, but I'm happy with it overall due to how much testing we need to do.
Pros
Testing, analytic dashboard, easy to publish LPs.
Cons
Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced.
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Instapage
Reviewed on 2022/12/25
Pros
Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business.
Cons
Although instapage's service is excellent, they only have one offer.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Time saver!!
Reviewed on 2020/02/06
Instapage gives our developer a break from small site projects and allows for the rest of our team...
Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!
Pros
Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.
Cons
I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The best landing page builder for agencies
Reviewed on 2018/12/04
Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust...
Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :)
Pros
Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.
Cons
There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.
- Industry: Internet
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Review Source
Overall rating
By far the best landing page drag and drop service out there.
Reviewed on 2015/04/23
As a digital marketing consultant and programmer, I used to build multiple landing pages for many...
As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows:
-Design landing in Photoshop
-Code html/css
-Upload file to server/wp
(or worse)
-Build landing on services such as leadpages, that really constrain your options in terms of design
Then I discovered Instapage, which for me is the only true drag and drop service out there. Instapage allows me to drop anything, anywhere. It is like designing on photoshop and having the code churned straight out, and it's saving me HOURS!
Not only that, but it's A/B testing and analytics capabilities are out of this world. I would recommend Instapage to anyone: from programmers and designers looking to save time to business owners looking to save money in professional looking landing pages.
Their free trial is good enough for small business. Their first paid plan goes for 19$/mo which is a very competitive price for that amount of value.
Pros
-Fast
-Reliable
-In app analytics
-In app AB tests
-SEO optimization
-Fully customizable
-Best in class drag and drop landing pages
-Forms
-Full integration with google docs, mailchimp and a long etc
Cons
Being extremely picky:
-The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.
Response from airSlate
This is a great breakdown, thanks so much!
Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you.
You can edit, build, and test 1 page for 100% free and upgrade only when you are ready!
Thanks again!
- Industry: Pharmaceuticals
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Review Source
Overall rating
Simple and Powerful
Reviewed on 2015/05/19
I am constantly working in personal projects and experiments to test some theories or ideas I have...
I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week.
By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed.
I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences.
Pros
The authoring tools are intuitive, the templates are attractive and the support was amazing the first time
Cons
haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One of the best landing page creators I have worked with.
Reviewed on 2018/04/16
Very easy to keep projects organized and therefore it saves me a lot of time when it comes to...
Very easy to keep projects organized and therefore it saves me a lot of time when it comes to generating reports.
Pros
Easy to use, no coding required, easy to integrate with multiple platforms including, AdWords, Facebook, Analytics, Zapier, and many more. I love the fact that you can edit the Mobile version of each landing page. Instapage gives you full control and there is no limit as to what you can design. Very robust platform.
Cons
Some of the features are reserved for the higher plans but nonetheless, the basic plan works great.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
We used to love Instapage
Reviewed on 2019/12/30
Things were going great until the "it's not you, it's me" breakup they gave us.
Things were going great until the "it's not you, it's me" breakup they gave us.
Pros
We had a great relationship with Instapage and used it as our default for every landing page we ever built.
Cons
They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there.
- Industry: Sports
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great product
Reviewed on 2023/06/30
Great!
Great!
Pros
Easy to use, helps us create good landing pages that convert.
Cons
Can be tricky/time consuming to set up with our brand guidelines. Once set up though, easy to implement.
- Industry: Consumer Services
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Instapage review
Reviewed on 2022/07/13
Pros
I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation pages.
Cons
There was a period during which a few highlights were a piece buggy - like the text style would change naturally, without an explanation, when we were composing on the page. Or then again there were a few senseless impediments while setting pictures at the edges of the strip, yet other than that we generally had a great deal of adaptability
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
InstaPage is easy to get started and loved by marketers
Reviewed on 2022/06/03
The software works well and is reliable. The marketing team loves it. The price is on the higher...
The software works well and is reliable. The marketing team loves it. The price is on the higher end but it's the type of product that you don't have to think too much about once you've purchased it.
Pros
It's quick to set up, adding domains and sites is quick and painless, it is generally loved by the marketers
Cons
The billing process is difficult and doesn't work well with bursty traffic. Best to start off with a sales rep to explore all options
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Instapage offers excellent customer service.
Reviewed on 2023/02/21
It is assisting us in mass producing landing pages and speeding up client turnaround times. It has...
It is assisting us in mass producing landing pages and speeding up client turnaround times. It has served as the centrepiece of each of our Google ad campaigns and has aided in raising client conversion rates.
Pros
Anyone may now easily create landing pages thanks to Instapage. Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment. Instapage's usability is straightforward, works well for the most fundamental requirements, and enables us to design pages according to our needs.
Cons
On the platform itself, the conversion tracking is not very analytical. Also inaccurate, or at least quite perplexing, are the "links on page." Another issue is that it would be fantastic if we could overlay text on top of images in terms of image features.
- Industry: Environmental Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great overall, but would love extra features for the price
Reviewed on 2017/01/25
I'm happy overall with how it is performing. Pages are very easy to design and it links well to...
I'm happy overall with how it is performing. Pages are very easy to design and it links well to Infusionsoft. I'd love it if we could use our own domain name rather than www.xxx.ourcompany.com. Our connection has dropped out a couple times and we had to re-link every button back to Infusionsoft which took a while. Hopefully this doesn't happen again. Overall we are happy with how it's going.
Pros
Easy to design, links to Infusionsoft
Cons
Connection to Infusionsoft dropped off a couple times, support was not as quick as we would have liked and so we were down for over a week. We were reimbursed which was appreciated. This cost us a lot of business so hopefully this doesn't happen again. Would like more features for the price.
- Industry: Oil & Energy
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Review Source
Overall rating
Instapage & The Instapage Staff Are Amazing!
Reviewed on 2015/04/28
I want to take a moment and give credit where credit is due. First off, instapage is one of the...
I want to take a moment and give credit where credit is due. First off, instapage is one of the most incredible marketing tools I have ever come across. The simplicity with which you can create dynamic looking pages is so refreshing. I am not a programmer, so ease of use is something I am always looking for when I am looking for marketing tools, but it goes beyond that, the staff at Instapage are the most helpful group of individuals I have ever seen. They are courteous, knowledgeable and extremely prompt, and they see to it that you are completely satisfied and achieve the result you are looking for. My hat is off to everyone at Instapage, thank you so much for making marketing fun and exciting again! Sincerely, Eddie Bonuchi
Pros
Everything about Instapage is amazing, but the two things that stand out the most to me are the ease of use, and the support from the Instapage staff. I have never seen such incredible support from a company before. Thank you!
Cons
I really don't have anything that I do not like about Instapage. It offers literally everything I am looking for in a marketing tool.
Response from airSlate
Thank you so much for your kind words <3
We took a step back and really looked at what we were doing a couple years ago and realized that we had a unique opportunity to create something that helps people and fixes a problem.
It's so much more than just the software though; it's listening and supporting our community and it makes us so happy to hear that people feel like they are being taken care of, thank you again.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
InstaPage got too greedy and may be conducting bad business practice
Reviewed on 2019/12/27
Be carefull with their business practice.
Our plan price would increase about 300%+ for a bunch of...
Be carefull with their business practice.
Our plan price would increase about 300%+ for a bunch of features our team would not use.
Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features.
Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not possible.
Contacted support a 3rd time explaining the sutiation telling then that we like Instapage but at current price (for features we do not use) was too expensive, so we could agree on some terms (for a 5+ years custumer), or at least, give the .html export of our pages so we could move on.
They replied: That's not possible. You either pay up 3 times more or leave with nothing.
Our team had to re-do hundreds of pages.
Pros
Easy to use.
Being able to quickly deploy the the cloud.
Cons
Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.
- Industry: Education Management
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Easiest landing page builder
Reviewed on 2019/07/31
Pros
Instapage is probably the easiest landing page builder that i have used. I have probably used and tried 4 landing page builder in WordPress and another 3 standalone SAAS landing page builder and this is the easiest to use. It has a drag and drop system and quite a number of integrations.
Cons
Instapage is very pricy now in my opinion (used to be cheaper) and recently there are not many updates to the builder.
- Used for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Great Landing Pages, But Google Penalty Possiblities
Reviewed on 2018/06/05
Fast, Clean, works how it should, but doesn't tell you all the behind the scenes changes that are...
Fast, Clean, works how it should, but doesn't tell you all the behind the scenes changes that are happening on Split testing with Google AdWords, thereby confusing the process and penalizing the user.
Pros
The form builder, templates, images, graphics, call to actions all updated to today's standards, relevant, clean, and look great. Easy to learn, easy to connect to domains, and really great pricing given all that is out there.
Cons
I'm not a fan of how the split testing impacts Google when using these with ADWord's accounts. Google has stopped giving favor to most landingpage builders who aren't attached to an active site or blog. So if you are using this slowly, you won't get the Organic SEO love, or the great conversions and high placement on AdWords because Google will know this landing page system is running an Algorithm to try and learn what they are doing, and it actually hurts google crawls and learning how to actually serve your ads to an audience because of these changes.
- Industry: Publishing
- Company size: 2–10 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
My favorite - much more than just landing pages
Reviewed on 2015/07/27
I've used Instapage for several businesses and it's made my life a lot easier (and profitable)....
I've used Instapage for several businesses and it's made my life a lot easier (and profitable). Just testing out different versions of a page on the fly (not just A/B but 5-10 different A-M pages is typical for me) helped me figure out what CTAs sell and what not so much. I'm not a designer or coder, so I thought I'd be lost. But not at all - Instapage has a section for HTML, section for JAVA; etc. I just pasted in the code - done.
It's basically my favorite toy right now (except it actually helps in business. So thank you, Instapage, for being there. Pricing is cool, too (I sat on the free versions for a while, but once I got the paid account and started creating unlimited pages - whole other level).
Pros
Very easy to use, especially for non-programmers/designers. Unlimited pages with paid account. Very easy to test different CTAs, design elements, etc.
Cons
For some reason, can't delete the first version of a page (the A).
- Industry: Computer Software
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Simple to use and all but.. completely worth the money? mmm not 100% sure (unless you use...
Reviewed on 2018/01/18
Simple to use and have the ability to A/B test everything
Simple to use and have the ability to A/B test everything
Pros
It's very easy to use, straight forward. It gives you options to A/B test with more than two version and it gives you data on it.
Cons
Features and functionalities are low or if they exist they charge you more. Who knew that integrating the AdWords would result in having to billed annually!) Their support team is the "if I can't recreate the problem, it doesn't exist" type. If you add users, you can work on the same page but you can't even publish or update because you don't have permission to it, if you want that permission, you have to pay extra! - It's simple to use within their features but after that, be ready to pay extra for pretty much everything.
- Industry: Public Safety
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Templates, Easy To Use
Reviewed on 2019/01/22
My overall experience with Instapage has been a rewarding one, as Instapage has proven effective...
My overall experience with Instapage has been a rewarding one, as Instapage has proven effective for my organization on numerous occasions. We will definitely be a repeat customer every time we need a landing page for any purpose.
Pros
The thing I like most about Instapage is its ease of use. It is extremely easy to develop an a professional looking landing page that serves almost any need that our organization has ever had. From the multitude of features to the good looking pre-designed templates (which are very easy to modify), Instapage has enabled our organization to utilize landing pages for a wide variety of events and purposes. The cost is also very effective; definitely much cheaper than a lot of the competitors.
Cons
My least favorite aspect of Instapage would have to be the mobile development portion of the service. I have noticed that when I develop a landing page in desktop mode, I have to modify the desktop version to make it mobile friendly once I switch to mobile view. It would be much better if I could develop a desktop version and a mobile version, separate and apart from each other.
- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The best tool for landing pages
Reviewed on 2022/06/01
Pros
The A/B test feature helps me a lot to increase the conversion rate of the landing pages.
Cons
I don't have negative feedbacks regarding the tool until now.
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Review Source
Overall rating
- Ease of Use
- Customer Support
I Studied Latin
Reviewed on 2015/08/10
And we dead language types aren't known for our tech prowess. Since no one speaks Latin, I am now...
And we dead language types aren't known for our tech prowess. Since no one speaks Latin, I am now a bookkeeper. (Shocking! I know.) I got a domain so I'd have a professional email address. Since I had the domain, I should have a page, right? I tried using the webpage builder that came with my domain. It looked like a (bad) crafts website from 2004. There were mistakes I couldn't fix. Then I remembered the email from Instapage asking me how it was going since I hadn't published a page - I'd signed up at some point, before I got the domain. And that was the start of their hand-holding and gently nudging me into a page that is not an affront to most people's aesthetic sensibilities and one that does what it should from a marketing perspective. Along the way I got answers to my questions AND suggestions for things I can do. But, in stages, as to not scare me away. And they didn't make me feel like an idiot. There is a reason I am a bookkeeper and not a web developer. They use some magic that lets them see my page and they made suggestions based on what I have or haven't done yet - including things I didn't know I could or should do! It's like having a smart, helpful big brother who knows what he's doing helping you because he wants you to succeed. My goal was to park a minimal page at the domain. What they helped me make, is far beyond that. (Most of the help was after the basic page was laid down!) I don't feel like Instapage wanted to take my money and that's it - they want my site to be the best it can be, which isn't only great for me, it's smart business for them. I quickly exhausted my start-up capital of $1.75 so I was hesitant to sign-up for a monthly plan. But, it's already proven to be my best investment, yet! And, now I am assured they will stick with me as my needs grow with my business. As I navigate through this new language that comes with working in the cloud, alone, if everyone is as great as Instapage has been, I will be just fine. :)
- Industry: Marketing & Advertising
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Review Source
Overall rating
Amazing Landing Page Creator... says an owner of a Web Design Company
Reviewed on 2015/05/20
I started my website design company 5 years ago, and we've designed thousands of landing pages....
I started my website design company 5 years ago, and we've designed thousands of landing pages. Recently I decided to try out the top 12 landing page services available. Some were terrible, some were better, and others were great. I tried Instapage, leadpages, clickfunnels, Pagewiz, Lender, Formstack, KickOffLabs, and several others.
I choose instapage because it is SO USER FRIENDLY. This is a powerful system that SAVES ME SO MUCH time. The others can be used to design the same page... but with instapage, I can do it so much faster. I love it. Thanks so much Instapage for creating a create software and service!!!
Pros
Everything is customizable. I can create any page I want, without any design limitations.
You can edit the appearance for mobile devices within seconds.
Everything is simple and fast.
Cons
The width of the page is fixed and cannot be changed. The background can go full screen, but nothing else.
All the form elements are grouped together and cannot be ungrouped, and modified individually. This is only a problem for complex forms.
