MailUp

4.5 (93)
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Email, SMS and Messaging Apps marketing solution

Overall rating

4.5 /5
(93)
Value for Money
4.3/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support
4.6/5

96%
recommended this app
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93 Reviews

Balayo
Balayo
Overall rating
  • Industry: Computer Networking
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

GREAT TOOL FOR DIGITAL PRODUCT MARKETING

Reviewed on 2024/01/26

Overall its a great tool for email market, management and automation, though faster sending speeds...

Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help.

Pros

1. Allows creation of distribution lists and recipient groups.

2. Great responsiveness of premade templates to all email clients both web-based

Cons

slow newletter sending speeds, which affects overall efficicacy with some big down-time.

Pricing is relatively high as my personal opinion.

Riccardo
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great tool for email marketing

Reviewed on 2024/04/01

Pros

AI is now integrated and works smoothly, great result

Cons

Plans are expensive but they include everything you need

Sergio
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Rich DEM platform, alternative to MailChimp

Reviewed on 2023/06/29

I've been using MailUp for a while to manage my campaigns (I am a solopreneur), in order to...

I've been using MailUp for a while to manage my campaigns (I am a solopreneur), in order to nurture my contacts and leads: I was able to easily send and track my DEM

Pros

Easy to use, powerful, good segment management

Cons

Price is quite high for basic needs, though the platform is powerful.

Verified Reviewer
Overall rating
  • Industry: Luxury Goods & Jewelry
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great product at a competitive price

Reviewed on 2022/12/29

The platform is easy to use and implement with the possibility to customize the integration with...

The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue.

Pros

The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.

Cons

The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery

Joshua
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

It does its job but the user experience could definitely be improved

Reviewed on 2022/06/30

My experience with mailup is mediocre. i have used for years and still use with some clients this...

My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.

Pros

The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty.
The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.

Cons

The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant.
Particularly boring is the inability to access from two devices at the same time without activating a paid package.

Alternatives Considered

Brevo

Reasons for Switching to MailUp

I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.
Simone
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Email marketing for everybody

Reviewed on 2022/09/07

MailUp is a good product to manage your email campaigns, especially if you are not supported by an...

MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast.
A better UI could improve the User Experience.

Pros

MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.

Cons

The above mentioned non tech approach can lead to a bit of a mess if not handled carefully.
The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.

Alternatives Considered

Mailchimp

Reasons for Choosing MailUp

Costs, and the opportunity to have a translated interface (by the time, Mailchimp had an english only version).

Switched From

Mailchimp

Reasons for Switching to MailUp

The final client made the choice, made on the assumptions of having low costs and a translated user interface.
Guido
Guido
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

What you need, with no frills

Reviewed on 2020/11/29

I used it as an admin when I worked for a retail company in 2014 and it was already one of the best...

I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.

Pros

The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).

Cons

The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).

Tomas
Tomas
Overall rating
  • Industry: Hospitality
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

They deleted all my contacts without warning

Reviewed on 2022/01/12

They deleted 130.000 contacts which I build over the last 5 years. Without a warning.
A certain...

They deleted 130.000 contacts which I build over the last 5 years. Without a warning.
A certain credit card payment failed, while it was due to their own system. They even admitted that.
I never received a warning and 5 days after the failed payment they deleted my account.
It has been a year now and I'm still so angry. Up to today this has costed me 50.000€. Not to speak about the huge amount of valuable contacts that I lost.

Pros

before I was very pleased with mailup. Quite easy to use and the price was correct.

Cons

Their support and management. The way they treat customers when something gets wrong. Pay attention!

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

I use MailUp weekly to build email campaigns

Reviewed on 2018/07/02

I like the quick and easy design and development of new email campaigns.

I like the quick and easy design and development of new email campaigns.

Pros

I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

Cons

The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Serious and good messaging platform

Reviewed on 2017/03/03

They have a challenging pricing model, difficult to understand and to compare with others, but...

They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails. They also offer to text, but not tried/needed.

Pros

Email editor and deliverability at the top
Good Email previews and checks (with Email On Acid I guess)
Good set of APIs and data sync services
Enterprise level user/lists management

Cons

The workflow builder is too simple.
Statistic reports are old-styled.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Mailup: a decent service

Reviewed on 2019/01/10

Pros

The best thing about Mailup is the designer of emails. It is easy to use and very intuitive. It is also very good to create "user lists"

Cons

Some "creative" functions may be outdated. It would be very good to incorporate animated icons, for example. What is also not very favorable is the price in relation to other products that offer the same service

Guido Walter
Guido Walter
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Reviewed on 2017/04/13

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Happy with MailUp

Reviewed on 2018/12/11

Very happy with MailUp and their Customer Service.

Very happy with MailUp and their Customer Service.

Pros

MailUp offers an easy-to-use platform to send bulk emails.
Its pricing and features are good, compared to other similar platforms.

Cons

Some of the information required during the initial set-up was not so clear.

Rafael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Big and profesional campaings

Reviewed on 2016/11/03

We work with Mailup more than 3 years, very easy to work in his website. The tools to create your...

We work with Mailup more than 3 years, very easy to work in his website. The tools to create your newsletter is easy and profesional.

Pros

Very easy and very professional service.

Cons

The price for user

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Automate your marketing campaigns

Reviewed on 2019/12/22

Easy to use and helps you cuts your time to manually design your email content.

Easy to use and helps you cuts your time to manually design your email content.

Pros

Not only it provides you with an easy tool to design, send, and automate your marketing campaign via email, it also helps you by using SMS and Messaging Apps!

Cons

If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.

Daniele
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

One of my first email marketing software

Reviewed on 2022/05/25

Pros

- very easy to implement
- I use it for a newsletter blog, a good choise
- used by many big brands
- historical software

Cons

- a little bit expensive in the higher tier
- no other cons

James
Overall rating
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good Email marketing tool for SME`S

Reviewed on 2019/12/12

Quickly setup(same day) helpful salesperson and good support via FAQs

Quickly setup(same day) helpful salesperson and good support via FAQs

Pros

Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people

Cons

Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified

Alternatives Considered

Spotler Mail+
Jacek
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Automating your marketing

Reviewed on 2019/07/12

Pros

It has a connection with Messenger and Telegram. It allows you to send campaigns based on templates, all this via e-mail, SMS or messaging apps.

Cons

It doesn't work with Viber, Whatsapp, Snapchat or Instagram.

Verified Reviewer
Overall rating
  • Industry: Biotechnology
  • Company size: 10,000+ Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Easily start a conversation

Reviewed on 2019/08/22

Pros

I felt like it was very easy to automate emails and text messages for marketing purposes. You can also integrate it with other social media platforms.

Cons

Didn't use it enough to be able to list out any cons!

Jacopo
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Valida piattaforma di mail marketing per uso professionale

Reviewed on 2023/03/23

Usato circa un anno per email marketing aziendale, si è rivelato un'ottima scelta per personalizzazi...

Usato circa un anno per email marketing aziendale, si è rivelato un'ottima scelta per personalizzazione dei layout e qualità generale del servizio, ma per una lista esigua di contatti era un costo eccessivo. Sarebbe interessante un profilo base più economico con meno funzionalità.

Pros

Interfaccia utente intuitiva, ottimi template inclusi e buone possibilità di personalizzazione, ideale per grandi liste di contatti.

Cons

Costoso e poco adatto a piccole attività con liste ridotte di contatti, anche con il profilo base. Il sistema di importazione contatti può risultare macchinoso.

Alternatives Considered

Reasons for Switching to MailUp

Più conosciuto e già in uso dai nostri partner.
Davide
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailUp è IL tool di Email Marketing che ogni Agenzia/Cliente dovrebbe avere e usare

Reviewed on 2022/10/05

Pros

MailUp è user friendly, mette a disposizione diverse funzionalità e permette diverse integrazioni anche con tool esterni. È ottimo anche per la realizzazione di acquisition form e landing page lead oriented.

Cons

Nella gestione dei destinatari e con l'uso di diverse liste si rischia di avere una gestione del dato complessa. Inoltre i campi anagrafici customizzabili andrebbero ampliati.

Michele
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Ottimo strumento professionale

Reviewed on 2021/04/13

La mia esperienza con MailUp è complessivamente buona, soprattutto per quanto riguarda la formazione...

La mia esperienza con MailUp è complessivamente buona, soprattutto per quanto riguarda la formazione (con continui webinar di approfondimento) e l'assistenza, veloce e puntuale oltre che in italiano.

Pros

MailUp è facile da imparare e e da usare, in linea con i software più famosi a livello internazionale ma interamente in italiano, soprattutto per l'assistenza.

Cons

Non ho riscontrato incovenienti importanti durante l'utilizzo di MailUp. Forse si potrebbe potenziare la parte di automation senza ricorrere all'intervento dei programmatori.

Alternatives Considered

and

Reasons for Switching to MailUp

Il rapporto qualità/prezzo e il supporto in lingua italiana sono elementi vincenti.
Franco
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Un ottimo strumento per gestione e invio mail

Reviewed on 2022/11/08

Un'esperienza molto positiva che al momento risponde al meglio alle esigenze di gestione del...

Un'esperienza molto positiva che al momento risponde al meglio alle esigenze di gestione del servizio di newsletter mensile della nostra attività, per cui al momento NON prevediamo alternative!!

Pros

La possibilità di creare comunicazioni mail interattive a supporto di una comunicazione periodica tramite newsletter...

Cons

All'inizio la gestione della piattaforma, seppur molto ben progettata, può non apparire semplicissima, per cui richiede un minimo di applicazione e tempo per sfruttarla adeguatamente. Forse per la complessità del servizio, NON è prevista una versione mobile / APP [anche solo in forma limitata].

Alternatives Considered

Reasons for Switching to MailUp

Realtà italiana con un team di vendita che ho avuto modo di incontrare personalmente, oltre che in call-conference, che ci ha affiancato in tutto il percorso di analisi preventiva all'acquisto e nelle prime fasi di utilizzo, per consentirci di sfruttare al meglio il servizio offerto.
Verified Reviewer
Overall rating
  • Industry: International Trade & Development
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Bello, ma si può far di più

Reviewed on 2023/08/24

Nel complesso l'esperienza è comunque positiva e, anche se abbiamo valutato un cambiamento a inizio...

Nel complesso l'esperienza è comunque positiva e, anche se abbiamo valutato un cambiamento a inizio anno, abbiamo deciso di proseguire con MailUp, con cui ci troviamo abbastanza bene.

Pros

MailUp è un software sicuramente molto semplice da utilizzare, grazie all'editor Drag and Drop e alla configurazione facilitata e guidata. La personalizzazione delle email è abbastanza ampia ed è possibile, più o meno, creare ciò che si vuole.L'affidabilità come provider di Email Marketing, che richiede la verifica di tutte le mail registrate nelle proprie liste, fa sì che le email inviate tramite MailUp passino tutti i filtri Anti-Spam dei vari host di posta elettronica.

Cons

La scarsa personalizzazione dei piano è sicuramente un limite di MailUp. Infatti, spesso bisogna scegliere un piano superiore per accedere a determinati vantaggi, ma diverse funzionalità aggiuntive risultano superflue e non utilizzate. Credo che sia necessario introdurre un piano intermedia tra lo Starter e il Plus, oppure dare maggiore flessibilità ai Sales Manager per offrire pacchetti personalizzabili.

Alternatives Considered

and

Switched From

Verified Reviewer
Overall rating
  • Industry: Alternative Medicine
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Facile e completo

Reviewed on 2023/06/15

Mailup è il software senza il quale non potrei neanche pensare di fare marketing online o invio...

Mailup è il software senza il quale non potrei neanche pensare di fare marketing online o invio massivo di mail.

Pros

Software completo e semplice da usare. Ad ogni "ma se volessi fare anche questo?" c'è sempre una risposta positiva.

Cons

Quando ho iniziato ad usare Mailup, anni fa, era molto meno versatile. Non c'erano i modelli, non c'era molta personalizzazione, e c'erano anche vari bug nel formato testo (grassetto non visibile, colore non riconosciuto)