Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been focusing in the last year on growing B2B volumes of leads, and decided to test Azalead as a specific b2b tool.
Our idea was to give the tool to our commercial people / distributors but the adoption for them is not easy. Not that the tool is difficult, but somehow they don't really believe in the "buying signals", being more used to traditional way of prospecting. Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.
A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels.
Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.
- of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag on BTC and BTB pages can be provn inefficient because the btc navigation "pollutes" the BTB.
- Database relevance: tool not always able to identify the right company name, sometimes not all IPSs as well.
- you clearly need internal ressources, someone who will regularly use and tag. That's some minutes every day.
- For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.
We use this application to verify the type of audience of our Web site.
Thanks to this application, we can better target our emailing.
Azalead facilitates us the follow-up of our customers
We would like to know more about the person who connects on our site.
Legal compliance do not allow IP tracking solutions to disclose personal information to an IP address. Azalead is an Account Based Marketing solution, which means that we help our customers understand the behaviour of their target accounts at an account level.
In B2B world today, there are at least 7 people involved in a purchasing decision, therefore it is important to widen the scope and not just focus on the few contacts you know. If you want to get more insights regarding contacts, we recommend you synchronize Azalead with you CRM and Marketing Automation platform. If your email marketing automation platform is connected to Azalead, you can get the address of the individual who opened your email or visited your website.
While this is relevant, we are focusing more on roles and personas in future platform developments. Thanks so much for your feedback!
We were able, thanks to this application to follow closely our customer, prospect and to see what were their interests and also the good moment to call them.
It allowed us to accelerate some sale and also of one to have a feedback in our offers.
The application is very easy to use, especially the fact of being able to build up itself its favorites with alerts which allows not to be lost in the mass of information.
Account not necessarily ideally qualified, no visibility on the end user who is navigating the site.
Legal compliance do not allow IP tracking solutions to disclose personal information to an IP address. Azalead is an Account Based Marketing solution, which means that we help our customers understand the behaviour of their target accounts at an account level. In B2B world today, there are at least 7 people involved in a purchasing decision, therefore it is important to widen the scope and not just focus on the few contacts you know. If you want to get more insights regarding contacts, we recommend you synchronize Azalead with you CRM and Marketing Automation platform. If your email marketing automation platform is connected to Azalead, you can get the address of the individual who opened your email or visited your website.
Targeting hard to reach customers. Jabmo gives their customers a lot of attention and the follow up is off the charts.
I love the ability to target individual companies with targeted messaging. They also provide the added benefit of seeing which of my targets are on my website.
The cost is a bit high compared to other channels. There is a tremendous amount of support as part of the price.
Azalead is very useful in my activity of business development.
It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors.
This application also allows to follow the emailing campaign and to follow the efficiency of each marketing actions.
Simplicity of use
Constant customer support via a chat
Certain accounts are not correctly qualified (e-mails, functions, names)
In order to make easier to reach out to the right person, Azalead gives our users the opportunity to synchronize with the CRM they are currently using. That is a great advantage because you have access to your own contacts, phone numbers and email addresses. We appreciate your feedback! Any more questions? Please contact us at [email protected]
ITS Integra decided to test Azalead's ABM solution very early in the company's development. Already at a beta-tester phase, we found the solution to be powerful and are very satisfied with all new additions made since.
Our field sales team (hunter-profiles) use the application in their account targeting and approach strategy and do so very naturally.
In parallel, Marketing constructs 360° web campaigns with Azalead at the heart of each campaign (retargeting + Java insert in campaign web pages). It is crucial for us to turn anonymous "window-lickers" into prospects and eventually customers.
Great customer follow-up with recurring reviews
Good look & feel for both app and mail notifications
Maybe access to backoffice in order to be able to manage target lists ourselves.
This application can help you to picture your business onlookers. It can show you what type of companies actually visit your sites and help you build your business. It has some really simple functions that can be carried out easily. It helps to keep track of your customers regularly. The support team is also very helpful. Since they can reach out through chat, there is no need to contact through email.
This application definitely shows us which company visits our website. However, they do not disclose who specifically has visited it. This could do no help to the users since without this knowledge there is no use of even using this very feature. The amount that is being paid is not justified by giving only partial information.
Azalead very easy to use
Azalead facilitates us to carry out a follow-up of each of the clients
You can buy your favorites with alerts that do not allow you to waste a lot of time. It also allows some sales and also has a feedback on our offers.
It is convenient the step of introduction to technology, It is wonderful user interface, Azalead is extremely easy to use. This is excellent software for the marketing area related to accounts. It also offers a direct contact with the client. It is ideal for small, medium and large organizations.
One of the small problems that presents that the information you get is not really qualified, has a lack of database with important accounts, another is the fact that smaller organizations may be missing.
I use Jabmo to target special accounts for our sales activity on marketing projects assigned to me. Jabmo has made it possible to reactivate sales contacts who have visited our website in time past,but failed to fill any form.
Jabmo has been a very helpful tool for retargeting and account based marketing.I like the interface as it is sleek and intuitive ,being able to navigate around and see who has visited our website is my favorite past time on Jabmo.
I am only able to use Jabmo to find company level data and for whatever reason,does not integrate well with Hubspot, therefore making it difficult using the information generated with Jabmo for marketing projects I am assigned to manage.
The value of Jabmo is lies more in retargeting for me.
This is a good software for account based marketing. It provides a direct contact with the client. Has good manage for small-medium and big organizations.
This is a bit complicated to manage for the users. There are many similar products on the current market
In my company, we use Azalead as a mean to track and increase qualified traffick to our website, as well as to better customize the content we send to our visitors.
- The quality of its B2B database
- Very handy tools, such as an email address "getter"
- Powerful reporting options
- Great customer support
- Beautiful, easy to use interface
The only flaw I can mention is the fact that for smaller companies, some info might be missing (contact name, email structure, etc.). Hopefully this will improve with time.
This is a good software for the marketing based on accounts. It allows the analysis of visits and creates alerts when you visit other accounts
does not address international accounts effectively. does not work well for segmentation outside of North America
Useful and easy
Ideal tool of use for:
- Closer files
- Follow the frequency of the visits of a customer further to a discount of offer and bring an indication on the interest which it carries to the company and the offer
Easy of use
Assistance for sales
Assistance to the prospecting
Pleased to hear you've enjoyed your Azalead experience thus far!
We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our website. But unfortunately, we don't receive enough good information. We're currently trying the account-based marketing solution and will see how we can improve that!
The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.
The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.
In our company, archipelia , Azalead already gave us many business opportunities.
Besides that, while integrating Azalead , it provided an opportunity to improve our sales processes : better methods, story-telling and more digital marketing. Now we are really more efficient!
Effective, clear and quick: many business opportunities have been identified for our ERP with Azalead.
Still need some functional improvements, but the team are always working hard to improve the app. Nothing really boring.
I've been using Azelead for a couple of years now. The App is excellent for checking basic info on the move, however, the desktop experience has improved remarkably. A tool I wouldn't be without.
Analysis of visits
Alerts when target account revisits
The benefits that I have had are the analyzes that it has allowed me to do about my visits and it gives me peace of mind.
Allows the analysis of visits and creates alerts when you visit other accounts. It is an ergonomic platform, which is always available for troubleshooting.
Does not allow extraction reports on the tool that is used. Sometimes the sources of the visits are mixed.
We are using Azalead to target what kind of companies are visiting our website. Then, we implement marketing and commercial measures according to the visits we had.
Azalead is easy to use and effective.
It would be a bit extra of power to have directly qualified contacts automatically.
Azalead allows us to have an effective follow-up and to know how evolves the prospect
Be able to obtain qualified contacts.
Be able to know which member of the company is visiting our site.
A well-developed account-based marketing platform which ensures regular personalized interaction between buyers after analyzing their buying behavior. Account based precise retargeting is implemented and you can examine the relevance of search engine optimization. The interface ensures easy navigation and usage. Provides great customer care. Systematic dashboards and notifications available.
Unavailability of information regarding the end user who connects to your website. There is this absence of the database in case of a few accounts. The notifications made via mails needs improvement.
For our company, Azaleads provides the ability to build and/or retain awareness with key accounts for acquisition or retention and helps to align the Sales and Marketing team together by feeding qualified leads with better insight.
ease of use, customer support is great, many prospect companies have been identified, Good tool to measure marketing ROI, Azalead's Email tag lets you track which individuals at a company has engaged with your email campaigns.
None per say but would like to see the number of cookies placed on each account to measure how many individuals have engaged with us.
That is a very good point. We are currently working on an Account Based Retargeting Dashboard. You should be able to get this information then. Sit tight!
This software work to senses company website visitors and engages target accounts through Website Personalization, IP Advertising and Retargeting.
It does not target accounts internationally in effective way. Still this software has lack of accuracy.
Likelihood to recommend
I use the software in the frame of alliances management worldwide.
This is a new method we're trying in my company in addition of linkedin sales navigator.
- the UI is very nice
- the introduction step towards the tech are very convenient
- the support from Azalead in the early stages is very well organized + the time to dedicate to Azalead team to get started is well balanced
the format of the notification via email is a little too poor in information
We’ve design our buying signals to highlight the most valuable information, such as company name, interaction channel, location and score. There is also a “Reach Out Now” button, which will directly take you to the company page in the Azalead Platform. Here you’ll get all the account details (buyer journey, key contacts …). In addition, there is a .csv file attached to all email alerts where you can find additional key information. We have certainly taken this idea into account for future product developments. Thanks for your review :)
Precious informations for the management of the opportunities. The process ABM is easy, efficient, and the customer support is excellent. I can recommend !
Great Customer Support !
I don't see any right now, the app keep getting easier and easier to use !
We are using Azalead to identify and monitor our target accounts to track their activity across our website, landing pages and emails. We then are able to provide targeted
Easy to navigate dashboard
One-click CRM connection
Alerts to notify sales/account managers of target account activity
Valuable Account Insights including, contacts, locations, firmographics and recent account news
As a company targeting US companies it would be nice to have city, state and country included in the location.
Indeed. This is a great point! We have taken this idea into account for future product developments. Thanks!