Brand24

4.7 (197)
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Social listening tool for businesses of all sizes

Overall rating

4.7 /5
(197)
Value for Money
4.5/5
Features
4.4/5
Ease of Use
4.7/5
Customer Support
4.8/5

96%
recommended this app
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197 Reviews

Ksenia
Ksenia
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Brand24 is the 1st Email I Look at daily

Reviewed on 2018/03/11

Many times I'm notified of a new link to our website before the writer who may have done a guest...

Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Pros

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Cons

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Lisa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Loving Brand24 for Listening

Reviewed on 2022/08/10

It's been great, I've reached out to customer support a few times over the years and they have been...

It's been great, I've reached out to customer support a few times over the years and they have been really quick to respond and helpful along the way.

Pros

I'm loving Brand24 and the best feature of this software is being notified when your brand is mentioned on social media. It's quicker than Google alerts and these are from social media that Google does NOT monitor. Not only that but they monitor podcasts and blogs.

Cons

The sentiment scores, not sure how to really use these to be more effective. I also wish they monitored more social networks.

Alternatives Considered

Agorapulse

Reasons for Switching to Brand24

I use Agorapulse to manage social media but find Brand24 easier to get mentions on social, podcasts and across the web including blogs.

Response from Brand24

Thank you for your feedback! It means a lot to us.

This article covers everything about Sentiment Analysis: https://brand24.com/blog/sentiment-analysis/#score. You may find it helpful :)

By the way, what social networks are you missing? I'm eager to know!

Feel free to reach out to me in case of any other questions or concerns. I'm happy to help!

Verified Reviewer
Overall rating
  • Industry: Market Research
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Brand24 is the backbone of my online reputation business

Reviewed on 2018/09/10

Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Natasha
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great system for media alerts

Reviewed on 2022/08/18

Pros

We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports.

Cons

We have not had issues with this software.

Response from Brand24

Thank you for your review!

Valerie
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Social Media Analysis Tool

Reviewed on 2022/06/08

Overall the experience was great. The product is easy to setup and easy to use. We never needed any...

Overall the experience was great. The product is easy to setup and easy to use. We never needed any support from Brand24 because everything was straightforward.

Pros

Brand24 provides a detailed dashboard for monitoring projects. The monitoring itself is huge in terms of taking workload off of internal resources but then add in the data being displayed in easily digestable charts and graphs.

Cons

We used the software for 1 project and it worked well. We'll definitely be back in the future. We didn't find any gaps in our time of use.

Alternatives Considered

Meltwater

Reasons for Switching to Brand24

Price and Ease of registration / setup. I needed a product really quick. Other companies wanted to have phone calls to talk through their services and pricing. Brand24 allowed me to sign up immediately and begin using the product.

Response from Brand24

Thank you for your feedback! It means a lot.

Rodrigo
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent value social listening tool

Reviewed on 2024/08/13

Excellent experience, I would gladly subscribe again in the future.

Excellent experience, I would gladly subscribe again in the future.

Pros

I liked how easy and intuitive the interface was, plus all the collected data and various plans.

Cons

I mistakenly understood that a plan included linkedin, but it was only tracking a linkedin company page.

Karen
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A smooth way to be back on track with our monitoring

Reviewed on 2024/07/26

The Brand24 staff is very friendly and helpful. The demo was good and we were able to get started...

The Brand24 staff is very friendly and helpful. The demo was good and we were able to get started within a few days.

Pros

It has exactly what we need in a tool (some other tools are too elaborate and therefore expensive) and it was very quick to get started. It's easy to set up the keywords and make projects within the tool.

Cons

We got a lot of automatic sales emails in the beginning. Even after we already became a customer. We informed them about it and then it was fixed though.

Leticia
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Nice tool to have!

Reviewed on 2024/08/30

It was interesting to have, the integration with slack gave us agility to know what people are...

It was interesting to have, the integration with slack gave us agility to know what people are talking about our brands and it's easier to know about sentiment analysis.

Pros

What stands out most about Brand24 is its user-friendly interface combined with powerful features.
I like to have sentiment analysis, real-time monitoring and customizable reports in one place.

Cons

Filtering and noise: although brand24 offers filtering options, sometimes it can still pull in a lot of irrelevant mentions or noise, especially for common keywords.

Laura
Overall rating
  • Industry: Consumer Goods
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Good Social Listening Tool

Reviewed on 2024/07/02

I've found Brand24 to be a useful tool to keep tabs on my company's brands and some of our key...

I've found Brand24 to be a useful tool to keep tabs on my company's brands and some of our key competitors.

Pros

I like setting up the push emails for 'Storm Alerts' for myself and different members of my team.

Cons

Always trying to upsell on new features like AI analysis etc. This should be available regardless of what plan you are on.

Santiago
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brand24 and cybersecurity

Reviewed on 2024/07/02

Great, it has been a daily tool since I met it, it helps me a lot on understanding todays market

Great, it has been a daily tool since I met it, it helps me a lot on understanding todays market

Pros

How user friendly is and all the reports it gives inmediately

Cons

Not much información on south américa ornother continents

Laura
Overall rating
  • Industry: Computer & Network Security
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Radware cyber security

Reviewed on 2024/07/25

Great experience call support and information

Great experience call support and information

Pros

How useful is to prospect and great analysis

Cons

Price and some dashboards not that easy to read

Hernan
Overall rating
  • Industry: Computer & Network Security
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Brand24 review

Reviewed on 2024/07/01

Very powerful tool to get information from social networks.

Very powerful tool to get information from social networks.

Pros

The Sentiment Analysis tool is very good. Also reports.

Cons

There are some false negative in sentiment analysis.

Ricardo
Overall rating
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Brand24 tool is excellent

Reviewed on 2024/08/07

Pros

The Brand24 tool is very efficient and very intuitive. It is very easy to use.

Cons

I liked practically everything. I have nothing to say against the tool

john
Overall rating
  • Industry: Capital Markets
  • Company size: 11–50 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Brand24 Review

Reviewed on 2023/01/19

Brand24 is the real deal in performing customized data analysis

Brand24 is the real deal in performing customized data analysis

Pros

This software offers customized analysis across social media platform

Cons

It offers limited analysis of monetary aspects

Alternatives Considered

Hootsuite

Reasons for Switching to Brand24

It offers detailed social analysis
Firoz
Firoz
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Must Have Tool for All Social media Manager For Data analysis and Monitoring

Reviewed on 2022/06/22

I was constantly worried about my company's reputation when I started to consider the idea of...

I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media. The amount of information available on the internet is highly scattered makes it hard to find what is working and what is not working. Brand 24 is such a valuable tool - it has helped me analyze the posts from my competitors and their core vitals such as Like, Comments, No of shares, and many more.

Pros

Brand 24 is a tool that has helped me grow my social media presence and I would recommend it to anyone who has an interest in creating a better online presence for their company or brand. It's also great for understanding your competitors and what they're doing in the space

Cons

Although the Brand24 team is working very hard to make this tool more beneficial and keeps on updating the thing regularly. My only ask from them is to add more tutorials on youtube to make it more useful which helps the user to find its new uses.

Response from Brand24

Thank you, Firoz, for sharing your thoughts. It means a lot!

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Nice marleting tool

Reviewed on 2022/02/15

Pros

the dashboard is easy to understand and the campaign analysis is always spot-on

Cons

Should increase the accessible number of mentions for each plan.

Response from Brand24

Thank you for sharing your thoughts!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best Platform to Health Cheack-Up of an Issue.

Reviewed on 2018/11/08

A great experience while we using for it.

A great experience while we using for it.

Pros

This will show the sentiment and no people react on it of events happened, We used it to take it in a different way to get the best insights. The result is much helpful.

Cons

The price in Indian perspective is not much effective it's high price.

Kinga
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Social monitoring & listening at its finest.

Reviewed on 2018/05/23

Pros

Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Cons

It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Verified Reviewer
Overall rating
  • Industry: Telecommunications
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Social Media Monitoring Service

Reviewed on 2018/08/02

Pros

With features such as mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis,alerts, data exporting and filtering, Brand24 is a leading social media monitoring service that is tailored for businesses of all shapes and sizes.
The many aspects of this service is what makes it so great. It doesn't just focus and excel on one feature, but has a variety of them at a high level.

Cons

The main con for me would be Brand24's ability to only archive a year's worth of data. The cost adds up pretty quickly as well, but luckily I don't have to worry about it personally in our company.

Jacqueline
Jacqueline
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Professional, Prompt, Easily Navigable Platform

Reviewed on 2017/10/17

Great use of looking at mentions, distinguishing marketing/PR news cycles, tracking marketing...

Great use of looking at mentions, distinguishing marketing/PR news cycles, tracking marketing growth since the beginning of my employment.

Pros

The ease of switching between looking at blogs and looking at social media mentions is really helpful. I like being able to separate the two out.

Cons

When mentions from tiny websites that are offering deals get caught up in blogs/news categories making it seem like there are more editorial mentions than in reality.

Verified Reviewer
Overall rating
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Brand24 monitors important keywords and brand mentions of our business

Reviewed on 2017/10/18

Brand24 works great and monitors important keyword and brand mentions on multiple channels.

Brand24 works great and monitors important keyword and brand mentions on multiple channels.

Pros

It's super easy to use and works great. We tried several different keyword monitoring tools and Brand24 was the best price/quality ratio for us.

Cons

Some of the mentions (for Twitter especially) will get repeated and you have to manually turn them on. So far that' s the only con we found.

Thomas
Thomas
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Tool For Social Listening & Brand Monitoring

Reviewed on 2016/08/17

We at Usersnap are big fans of Brand24! It allows us to monitor and track social mentions of our...

We at Usersnap are big fans of Brand24! It allows us to monitor and track social mentions of our brand, as well competitors activities.

Since using Brand24 we gained some deep insights on how and where our brand has been used. It works great for tracking facebook, twitter, blog or any other social mention. All in all, it does a pretty good job!

Pros

Easy-to-use interface with comprehensive features for tracking and monitoring important keywords and brands

Slack integrations

Cons

none - there's no real disadvantage of using Brand24, as it allows you to track keywords in the most efficient way possible.

Ian
Ian
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great product from a great team

Reviewed on 2019/08/29

Brand24 are a fantastic group of people that know how to build a great product and support their...

Brand24 are a fantastic group of people that know how to build a great product and support their customers. I can't fault them in any way.

Pros

I use this for monitoring for a range of companies. The data produced is great, the reports are also great. It's easy to use, cost effective and great functionality.

Cons

I can't think of anything, it meets my needs.

Filip
Filip
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

key tool for connecting with brand influencers

Reviewed on 2016/04/27

with brand24 we were able to connect with influencers that matter the most, improve customer...

with brand24 we were able to connect with influencers that matter the most, improve customer support and grow app downloads through social media. Highly recommedned

Pros

- way more results than other social media monitoring tools tested
- clear and user friendly web app
- smart notifications
- advanced stats and reporting
! great value for money

Cons

- takes a bit to get the whole company culture around proactively responding to social media mentions

Timothy
Timothy
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Above the Influencer Marketing

Reviewed on 2022/10/05

Pros

Customer Service, User Friendly, Analytically Solid

Cons

Not Mobile Friendly, Boolean Language Difficult