MailerLite

4.7 (2,130)
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Advanced email marketing made easy.

Overall rating

4.7 /5
(2,130)
Value for Money
4.7/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.8/5

96%
recommended this app
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2130 Reviews

Sylwia
Sylwia
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My FAV email sending tool

Reviewed on 2024/12/19

I used a couple of tools and this is by far the one I like the most, it's easy to use, I hadn't...

I used a couple of tools and this is by far the one I like the most, it's easy to use, I hadn't have any issues with sending campaigns, connecting to my Wordpress etc. And I really am grateful for the quick and helpful support.

Pros

How easy it is to use, personalise and the awesome Support.

Cons

It would be great to have some pre-made automations, like 3-5 intro emails etc. that could just be personalised and not needed to be made from scratch

Arghya
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great experience with Mailerlite.

Reviewed on 2025/01/07

Has been great so far, just needs more options in customizability of emails

Has been great so far, just needs more options in customizability of emails

Pros

The Simplicity and prompt customer care.

Cons

Need deeper level of customizability in emails

ufuk
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

worst experince

Reviewed on 2024/08/29

Complete disappointment. I feel like their support or development team has no understanding of...

Complete disappointment. I feel like their support or development team has no understanding of email processes. We've been using their Pro plan for over four months and even built a third-party automated email system for new customers. Everything was fine until three days ago, when they suddenly closed our account without any warning due to their spam policy!

We reached out to them regarding this issue but have yet to receive a response. We provided all the necessary proof showing that we add subscribers' emails through a 100% legal process (where customers voluntarily submit their email addresses). Despite this, they still claim it’s spam. We've sent them all the evidence, but they don’t even seem interested in providing an explanation. They simply keep insisting it's spam. It feels like a joke!

We invested a significant budget to create this email system, including custom template design, third-party integration, and even using an email address checker before adding emails to MailerLite. Yet, without any valid reason, they believe they have the right to close your account! If you want to lose all your hard work and end up with nothing, go ahead and work with them."**

Pros

easy to use
cool template design
costumer friendly dashboard

Cons

their support system
complexity of group subscribers transfer

Markus
Overall rating
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy-to-use email campaign design platform for the rest of us

Reviewed on 2024/11/30

I have tried many different email campaign clients. MailerLite does what others don't. They...

I have tried many different email campaign clients. MailerLite does what others don't. They designed a platform that speaks to non-corporate clients who work in creative industries. We value ease-of-use, clean, modern design choices without sacrificing professional look or functionality. Whenever I work on a campaign, I am done faster than before with great-looking results.

Pros

Designing email campaigns can be challenging. MailerLite offers easy-to-use tools that don't overwhelm but give you a set of great-looking, professional tools that even a novice can handle.

Cons

While this is not a deal-breaker, handling and creating groups of subscribers could be a little more streamlined. However, their customer service helped me out with a few easy-to-follow steps.

Philipp
Overall rating
  • Industry: Education Management
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great E-Mail and Landingpages with Stripe payment integration :-)

Reviewed on 2024/12/16

Pros

Perfect Support, Powerfull E-Mail campaings, Landingpages, and payment integration with Stripe :-)

Cons

Nothing so far :-)
No complains, keep on improving the quality of the products

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Looks better and is much cheaper than Mailchimp
David
Overall rating
  • Industry: Music
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Intuitive and Easy to Use

Reviewed on 2024/12/19

It has been a good product for my organizations to do bulk emails promoting our activities.

It has been a good product for my organizations to do bulk emails promoting our activities.

Pros

It is very intuitive and easy to use. I have used some of the other major products in this space and have found some of them quite clunky and hard to use.

Cons

I would like it to be possible to send a test email to more than one email address.

Matt
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MailerLite is worth your time

Reviewed on 2024/12/17

I've had no trouble sending out newsletters and missives to my mailing list while I've been with...

I've had no trouble sending out newsletters and missives to my mailing list while I've been with MailerLite. And that's what you want from this service - ease of use. Set and forget, so to speak.

Pros

It is easy to use and there is great support on the back end. It's also more reasonably priced than other email marketing sites.

Cons

I don't really have anything negative to say.

Jamie
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

customer help

Reviewed on 2024/12/14

excellent help and easy usability with great templates

excellent help and easy usability with great templates

Pros

constructive and direct clear instructions

Cons

Nothing I can think of at the moment, nn

Matthew
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent, EXCELLENT customer service

Reviewed on 2024/12/19

Overall, I am very pleased: price points are very good and fair, with monthly or annual billing...

Overall, I am very pleased: price points are very good and fair, with monthly or annual billing options, site interface is intuitive and attractive. Integrations are only expanding and getting better!

Pros

MailerLite's customer service is, bar none, the best of any technological company! If for nothing else, sign up for their service! The product is dynamite, too! ;-)

Cons

The intricacies of 'migrating' from Classic to New was unnerving.

Andre
Overall rating
  • Industry: Recreational Facilities & Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailerLite - Recommendation

Reviewed on 2024/12/16

very userfriendly, pricing is fair and the support is amazing - fast, effecient and very serbiceorie...

very userfriendly, pricing is fair and the support is amazing - fast, effecient and very serbiceoriented

Pros

It is easy to use, usability is very consistant but outstanding is the support !!!

Cons

nothing really poor, it takes time to learn everything

Alternatives Considered

rapidmail

Reasons for Switching to MailerLite

after checking details I decided for MailerLite because of the functionality
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A newsletter tool that has everything you need, with just a few minor problems

Reviewed on 2024/08/09

Very positive. I love software that does one thing right. Even though MailerLite has other products...

Very positive. I love software that does one thing right. Even though MailerLite has other products I'm not interested in (landing pages, forms, ecommerce), it does the mailing part brilliantly.

Pros

I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite.

The platform has A/B testing features, which can come useful - but you need a larger list for this to be reliable.

Creating emails is easy, and it has all the features you need to run a newsletter.

Cons

The preview/testing options are more limited than I expected - it's a simple desktop & mobile preview, and not an advanced one where you can test the email in all clients.

Logging in also has a minor problem. As MailerLite has multiple products, you need to select which one you want to use when you log in. There's an option to automatically redirect you to a specific product each time you log in - but if you remember your log in, that doesn't apply. You have to manually click it, even if you're only subscribed & using one product. It's a waste of just a few seconds each time you log in, but it's also such an easy thing to improve.

Alternatives Considered

Flodesk, Campaign Monitor by Marigold and Mailchimp

Reasons for Choosing MailerLite

We were dropping HubSpot as a CRM, and were looking for a tool focused on emails.

Switched From

HubSpot Marketing Hub

Reasons for Switching to MailerLite

It's often recommended as a #1 choice. I liked that most of the features are not price-gated. We also didn't need to use custom HTML to code the email templates, which is a big time saver. It has all the bells and whistles needed, and a solid pricing structure to match.
Gábor
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Effortless Email Marketing with MailerLite

Reviewed on 2024/02/09

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies...

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

Pros

What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

Cons

While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

Alternatives Considered

Wix

Reasons for Choosing MailerLite

Mailerlite is just more useful and easy to use.

Switched From

MailTrack and Mailchimp

Reasons for Switching to MailerLite

Mailerlite is easier to use for us and for our client base.
Ryan
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great value for the cost

Reviewed on 2024/02/01

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by...

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by far my favorite. It has the features I need at a reasonable price. Whenever I have issues or need help, customer service is only a few minutes away via live chat.

Pros

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

Cons

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.

Ben
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Awesome automation, great delivery.

Reviewed on 2024/10/24

Creating email campaigns with MailerLite is a breeze. I can drag and drop elements to design my...

Creating email campaigns with MailerLite is a breeze. I can drag and drop elements to design my newsletters, and they end up looking professional without needing to know any code or design skills. The automation feature is a lifesaver too! I’ve set up automated emails based on what my subscribers do (like clicking on a link), and it’s helped keep my audience engaged.

Pros

The interface is clean and simple, so I didn’t have to spend ages figuring things out. I love how everything is organized, whether I’m setting up a new campaign or checking how my emails are doing. They have great automation features

Cons

When I first started some of it was a bit clunky and unclear, but since then its much easier now. Some of the templates could have more design options

Reasons for Switching to MailerLite

Ease of use and great price. Also the automation is very good.
Cassandra
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Great for starting out

Reviewed on 2024/07/08

I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt...

I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt that others offered more for my money, even if they were slightly more expensive.

Pros

I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.

Cons

If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.

Alternatives Considered

Kit, ActiveCampaign and Mailchimp

Reasons for Switching to MailerLite

The free tier had everything I needed. But I did sign up before they changed to their current offering. If I was deciding now, I would still start with them but wouldn't stay once I reached 1,000 subscribers unfortunately.
Sophie
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

If you are looking for a tool that just does emailmarkering right, then Mailerlite is it!

Reviewed on 2024/01/02

I have onboarded multiple clients to Mailerlite. I feel the tool is easy to use and offers most...

I have onboarded multiple clients to Mailerlite. I feel the tool is easy to use and offers most features one would want when looking for an emailmarketing tool. It is very affordable and has a great customer service.

Pros

I like the fact that it is very straightforward in its use. In theory you can start using the tool without going trough manuals or guides.
I like the fact that they have a chat support. If you do have a question you want to be able to ask it. They are open to suggestions and have a communication line for bugreporting.
The drag and drop editor makes it easy to create emails.
It is a EU tool so it is in line with GDPR regulation.
The price is very affordable and allows any company size to start out with emailmarketing.

Cons

The tool is a bit let mature then for example Mailchimp. The last couple of months with the launch of the new editor there have been a couple of bugs in the editor and how it was displaying in mailboxes. Support was reachable and they did follow up on those issues. It would be great to have a build in tool to test how the emails look in different mailboxes. Another great tool would be to have a way to test automations more easily.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Pricing of Mailchimp is just to high and most clients don't want all the extra features Mailchimp comes with.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Pricing, ease of use overall features. It was not bloated with unnecessary features.
Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A great tool for more customizable newsletters

Reviewed on 2024/05/30

Pros

MailerLite is easy to set up, and the customization ability is better than that of other tools like Beehiiv. It links up well with other tools like Zapier.

Cons

The landing pages can look clunky, and integrating with my website was challenging —though it was finally achieved with a Zapier workaround.

Sílvia Isabel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Simple, practical and intuitive

Reviewed on 2024/02/08

Simple, easy, with fantastic technical support. Very positive experience.

Simple, easy, with fantastic technical support. Very positive experience.

Pros

It's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.

Cons

The reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.

Alternatives Considered

Kit and Zoho Campaigns

Reasons for Choosing MailerLite

The free version was more limited and the paid version was too expensive for the features it provided.

Switched From

Mailchimp

Reasons for Switching to MailerLite

The cost-benefit ratio. More features at a lower cost.
Rebecca
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Mailerlite

Reviewed on 2023/11/27

Not too bad an experience. It is very functional and even though its missing some exciting design...

Not too bad an experience. It is very functional and even though its missing some exciting design features it is a lower cost option at basic level if you've lower subs.

Pros

Ease of use. Fantastic integration with many other platforms and website builders means that little problems with adding codes etc.

Cons

Not as many design options which is needed if you're working in the creative industries- emails have to look good ! and Mailerlite is a little boring.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Just recommendation and more widely used / easy integration which is good when you're a beginner with IT
Matej
Overall rating
  • Industry: Media Production
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Intuitive, easy to use

Reviewed on 2024/10/26

It is very useful, has great features, and has embedded forms. Setting up an email from scratch or...

It is very useful, has great features, and has embedded forms. Setting up an email from scratch or a template is easy. There is good language support and competitive pricing (especially for a one-time yearly payment).

Pros

Very easy to use, good language support, great analytics.

Cons

The new version lacks some features (or I haven't found them).

Anna
Overall rating
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

User-friendly product and excellent service!

Reviewed on 2024/02/29

Excellent value for a business with basic marketing needs - great service, great product, great...

Excellent value for a business with basic marketing needs - great service, great product, great price! Very grateful to have tried MailerLite :-)

Pros

As a small business that simply needs a website, a couple of landing pages and the ability to send a weekly newsletter out to its customers, MailerLite is exactly what we need! The software is user-friendly and offers plenty of options to design campaigns and pages that feel customized, attractive and professional for our customers. As someone with no background in computers or web design, I have been very impressed with how easy it has been to use MailerLite. On top of that, the customer support is excellent! I recently ran into an issue where my newsletters "soft bounced" with all of the customers on our distribution list who had a certain email domain (I noticed this while reviewing the very helpful reports that MailerLite generates every time I send a campaign). I submitted a request for support and received a reply 2 days later to say that MailerLite had looked into it, followed up with the email provider in question and the problem had been resolved! For a small business on a tight budget, I really don't think that you can beat the quality of this product or the service provided! Would highly recommend.

Cons

To be honest, I am having a hard time thinking of what I don't like about MailerLite. I suppose it would be nice to have support available by phone but, given the price I am paying, I really couldn't expect that. And besides, the tech support by email has been excellent and met all of my support needs so far!

Sotto
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Straightforward and functional

Reviewed on 2024/04/04

I use it twice a month now to send out newsletters. So far, everything goes smoothly and I have...

I use it twice a month now to send out newsletters. So far, everything goes smoothly and I have actually recommended it to my writer friends. It is such a great tools for starting authors who wants to build their brands but not breaking the bank yet.

Pros

When I first started MailerLite, I didn't have any knowledge about email marketing and struggled to figure out how to set up everything. MailerLite provided actual help (in person, not bots) who patiently guided me throughout the process. They also respond queries to emails in reasonable time and again, I was corresponding with actual person. I think this is the competitive advantage of MailerLite.

Cons

Nothing, really.
Initial setup was challenging, but it should be the same with others.

Alice
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailerLite Will Be Your Best Email Marketer for 2023

Reviewed on 2023/10/19

Pros

Easy to use email marketing product that provides a robust selection of email marketing campaign templates, ideas, solutions and tools for an amazing price.

Cons

Perhaps a little more flexibility with some of the templates, maybe, but honestly, no.

Erin
Overall rating
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

After 6 months of use

Reviewed on 2024/01/18

Overall, for the price we were happy. If you are looking for email services, they are wonderful. If...

Overall, for the price we were happy. If you are looking for email services, they are wonderful. If you want to design, build and host your website too you might want to consider doing that elsewhere and pair those services together.

Pros

For the price we got a wonderful deal to be able to create and host a new website and also build our email following. In the end we were able to meet all of these needs at a very affordable price which was crucial for our new business.

Cons

Once you dig into MailerLite you can see that they added services over time - the website creation and hosting were not part of their original offerings. The design experience was frustrating and glitchy and the instructional videos were outdated and didn't match to the current user experience. We got the job done but it definitely took way longer than we expected.

Alternatives Considered

Flodesk
Albert
Overall rating
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MailerLite

Reviewed on 2024/07/01

Mailer Lite is a user friendly platform, with nice and intuitive design. Importing our contacts was...

Mailer Lite is a user friendly platform, with nice and intuitive design. Importing our contacts was easy i started my first campaign in minutes. I had no problems with emails landing in spam.

Pros

Is a simple to use email marketing system. Setting up is fast and easy with great support. My favorite feature is the drag and drop email editor, helps a lot when creating an email. You have many templates to choose from if you dont have the design already made and the AI feature really does its job.

Cons

Sometimes the builder has a little lag.