BuzzSumo

4.5 (146)
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Content curation & influencer marketing

Overall rating

4.5 /5
(146)
Value for Money
4.1/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.4/5

93%
recommended this app
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146 Reviews

sathish
sathish
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Buzzsumo is an awesome tool to find new content ideas and get to know the influencers

Reviewed on 2019/06/06

This tool has helped us to come up with great content ideas and also connect with influencers in...

This tool has helped us to come up with great content ideas and also connect with influencers in our industry.

Pros

We are using buzzsumo to discover the most popular topics in our niche and start writing on them to get more traffic. Buzzsumo gives us the exact number like how many people have shared a content on social networks. Also, we can easily find influencers with the help of this tool and get connected with them. Using this tool we have made some good connections in the industry and increased our web traffic by writing high quality content

Cons

It does what it promise and we are using this tool for connecting with influencers and finding new content ideas and this tool does the same

Ron Elius
Ron Elius
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Find the right Keyword for your Content

Reviewed on 2019/07/22

Great!

Great!

Pros

What I like about Buzzsumo is Keyword relevancy, usage, and engagement. Whenever I deal with content writing for my clients, I use Buzzsumo to make sure I have the right Keywords so that my content will be relevant as much as possible.

Cons

Maybe it’s the learning curve, even though I’m using it always whenever I write content, sometimes it takes time to know the total power of this tool. Also, the pricing is a little bit high for SMBs and Solopreneurs.

Nima
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Dissatisfied user comment.

Reviewed on 2022/11/10

Pros

To fit my budget. Friendly customer support.

Cons

Social media integrations are not strong. There are not enough tools for the workflow.

Tal
Tal
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

It's a great tool for content marketing and SEO

Reviewed on 2018/09/17

Good. Even for some ideas and directions... It's free

Good. Even for some ideas and directions... It's free

Pros

It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.

Cons

Not usfull for all industries. IT and very tech savy fields can't really find useful answers there

Bruce
Bruce
Overall rating
  • Industry: Hospitality
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The absolute best tool for content research

Reviewed on 2019/03/11

I really enjoy using this tool. I have a big backlinking project coming that will be running until...

I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project.

Pros

I was always a fan of the Content Analyzer but the new Topic Explorer is awesome! It's great for content ideas based on what people are actually looking for online.

Cons

I don't use influencers much so I don't get to use this feature. Who knows? Maybe in the future.

Habib
Habib
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Perfect tool for content creators and marketers

Reviewed on 2022/02/24

Customer support is not great but okay, the product is good for content creators, blog owners, and...

Customer support is not great but okay, the product is good for content creators, blog owners, and internet marketers. Though the tools feel expensive compared to other tools in the market, still worth it. Overall I'm satisfied with the products

Pros

Usually, I use this software for generating content ideas, keyword research, and competitor analysis. Make my research easy for generating new blog post ideas.

Cons

With a lot of tools in the market, this feels quite costly now compared to its competitors. Still worth the money.

Carissa
Carissa
Overall rating
  • Industry: Market Research
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great software for SEO and Marketing

Reviewed on 2018/12/06

Pros

I love how you can use this to increase your SEO and any campaigns for marketing. I have also been able to see which content is working best.

Cons

The price can be a little scary to some people - it must build enough value for them to use it.

Olivia
Olivia
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Research, Research, Research!

Reviewed on 2019/02/08

Our blog team found it incredibly helpful to see which articles and topics were trending at any...

Our blog team found it incredibly helpful to see which articles and topics were trending at any given time.

Pros

Buzzsumo is loaded with goodness. For our own content management, it's hugely fascinating to be able to view backlinks, track popularity, and explore new ideas that are taking off in the blogosphere.

Cons

It'd be great if more features were free!

Reed
Reed
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Learn About Your Social Footprint

Reviewed on 2019/07/01

Very happy that I've been using this product.

Very happy that I've been using this product.

Pros

The ability to look at social metrics that are hard to find with other software and I like being able to see what is doing well, so that I can make more of that content.

Cons

It took a little longer to get a hold of how to use all of the tools, but once I did it worked great.

Fabian
Fabian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The BuzzSumo Review

Reviewed on 2019/10/14

BuzzSumo is a must have for anyone designing sites or blogs to ensure you have trending content.

BuzzSumo is a must have for anyone designing sites or blogs to ensure you have trending content.

Pros

BuzzSumo offers an easy way to research content from other sites. You can easily research great content ideas which are currently viral. This ensures you get the right content out at the right time.

Cons

There is any cons except that there is very limited resources on the free plan which makes it very difficult to test all the features before you purchase.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

It is a good research app.

Reviewed on 2022/12/12

a very fluid experience, with very convincing options, the order that has been given to my work and...

a very fluid experience, with very convincing options, the order that has been given to my work and the priorities has been superior to the comments of other similar applications that colleagues have told me about or that I have tried in the past. I will surely continue to use it in the future.

Pros

It is a very good research application, I can enter from different devices anywhere and generate the results of the competition on a daily basis, without a doubt it is a very accurate application when it comes to giving a report or a suggestion about a certain service, urls, mapping etc

Cons

It has too many applications and tools that it is very easy to get lost within that sea of ​​resources, it is not that this is all bad, in fact those of the marketing department need many options to carry out the comparative research but this could be better tidy.

Alyssa
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great for measuring backlinks and level of social sharing

Reviewed on 2019/02/25

Generally good. Could certainly be improved, and be an even better product, but overall couldn't do...

Generally good. Could certainly be improved, and be an even better product, but overall couldn't do without it.

Pros

I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web. It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.

Cons

I think BuzzSumo does an interesting range of things it can be hard to use to their fullest capacity. I always felt that the "influencer" section wasn't fully finished, it's changed a few times since I was a customer. I found it to be useful to a degree (checking at a glance if a Twitter sharer was someone I had added to a VIP list, for example) but not much beyond that. Also - the alerts sometimes scrape up old content, which can be confusing. Especially if you have alerts sent to multiple people.

Antoinette
Overall rating
  • Industry: Government Relations
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best content marketing tool on the market

Reviewed on 2019/02/26

Excellent. It took me a while to procure due to internal issues but the team was very helpful and...

Excellent. It took me a while to procure due to internal issues but the team was very helpful and patient, giving me access when needed. I feel very valued and listened to even though I'm on one of the lower paid tiers.

Pros

BuzzSumo was the first tool of its kind I came across. It was almost magical to be able to explore a list of most effective pieces for specific audiences and sectors. The newer visualisation features are really easy to use. It's great for keeping on top of the most effective pieces on your own domain. The evergreen score is helpful for considering what works past an initial first burst on social. And they're constantly experimenting, so I've no doubt they'll continue to find clever ways to remain an essential resource for content marketers.

Cons

The current features give the best sense of content that performs well on social generally. LinkedIn has reduced access - greater insight into what works on that platform would be a big help.

Enes
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

BuzzSumo Review

Reviewed on 2022/06/10

Pros

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. It helps me a lot in charting my own path.

Cons

It seemed like a bit of a mess. There were parts that I couldn't figure out.

Blessy
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 11–50 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Content management support

Reviewed on 2023/01/11

Pros

It helps in identifying relevant content for our blogs

Cons

Not sure of the many other tools in buzzsumo.

Kinga
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It simply has to be in your toolbox.

Reviewed on 2018/05/23

Pros

Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Cons

I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)

Charles
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great Research Tool

Reviewed on 2019/02/22

Because I publish across a wide range of topics and on several properties that I do not control,...

Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts.

Pros

I love the level of insight you can get on topics and influencers and the ability to monitor your brand, etc. It's an extremely powerful tool that I use on a daily basis.

Cons

Its power is also it's greatest challenge. It can be difficult to understand how it all works and how to best use it. They have an extensive training library, which is very helpful, but you'll still need to be prepared to put in the time to learn how to use it effectively. I've been using it for months and still consider myself a novice.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product for discovering what's trending in social

Reviewed on 2019/03/05

Pros

I like the custom filters which I can set up for keywords and create RSS feeds out of it. They then go into our writer's RSS readers to ensure the most important stories are on the top.

Cons

Not much. I hope they improve their core purpose instead of trying to tackle every other problem.

Chris
Overall rating
  • Industry: Financial Services
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful content insights tool

Reviewed on 2020/06/09

BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of...

BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content.

Pros

Extremely powerful tool for gathering insights on publication volumes and social engagement of content. The team recently launched a keyword tool which, by my accounts, is the only tool available to map content publication vs search popularity.

Cons

Insight into social engagement is limited to Facebook, Twitter and Reddit. Insights into LinkedIn engagement would be particularly helpful from a B2B perspective.

Adam
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Awesome Product

Reviewed on 2019/02/22

Couldn't be happier. Recommend to colleagues all the time and have no instituted at several...

Couldn't be happier. Recommend to colleagues all the time and have no instituted at several companies.

Pros

Incredibly easy to use, especially for people new to or inexperienced with digital marketing.

Cons

They recently changed the order columns export to excel, which is kind of annoying.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Must have for researchers

Reviewed on 2019/01/11

Pros

I like the fact that lets you explore any topic in a certain amount of time. It lets you check the most popular articles which include a chosen keyword, so it makes it easy for you to for example check the marketing trends in 2016. What's more you can use it as a news service, cause it can give you a daily sum up of most popular articles connected with some topic. We also use it to find interesting influencers and journalists to follow on Twitter.

Cons

Actually I don't see here any cons. Maybe the only thing I'd add is some better quality of Twitter influencers connected with some topics. Sometimes there're people with a lot of followers, who only retweet others not creating their own thoughts.

Mélissa
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Useful tool for marketers

Reviewed on 2020/07/20

Great tool, very useful. Intuitive and easy-to-use.

Great tool, very useful. Intuitive and easy-to-use.

Pros

I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.

Cons

Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time.

Rodrigo Iván
Overall rating
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for Content Research and SEO

Reviewed on 2018/12/04

Pros

Great for research and SEO purposes, I really like it, its simple and easy to use, with a really straight forward interface.

Cons

Trial offers very limited capabilities, only for the trial I wouldn't get convinced until a friend show to me how it works

Charlotte
Overall rating
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great Analysis Tool

Reviewed on 2019/02/24

As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst...

As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst keeping in GDPR guidelines :-)

Pros

The tool itself allows for a quick insight into the performance of articles on social media - including Facebook which not many social listening tools can provide. It also allows you to deep dive into the drivers of Facebook engagement if published on a public page - super handy!

Cons

It’s chinese and kanji Japanese detecting capabilities are sometimes not accurate unfortunately. You also can’t filter by US accurately as it uses the (.us) filter domain - so manual filtering has to sometimes be done.

Likhwa
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Buzzsumo review

Reviewed on 2019/08/23

I have been able to get content ideas through Buzzsumo and redirect the focus of my blog to...

I have been able to get content ideas through Buzzsumo and redirect the focus of my blog to effectively compete with other blogs online. Using Buzzsumo, I have also been able to identify influencers for my marketing campaigns.

Pros

I like how Buzzsumo gives me insights about my competition as well as what content is working for them and the engagement of each post. This gives me content ideas and helps me redirect the strategic direction of my blog. I also like how I am able to use Buzzsumo to search for influencers on various topics and ascertain their influence and reach. Metrics such as their number of followers helps me identify the right people to partner with for my ad campaigns.

Cons

Despite being helpful, some of the stats on Buzzsumo do seem rather shallow or outdated. For example, I did a search for someone I know and the content that showed up seemed rather inaccurate. Their followers were lower than the actual.