Hotjar Reviews

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532 Reviews

- Industry: Retail
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
I can't imagine how you do CRO without Hotjar
Reviewed on 2023/03/04
We have had an excellent experience with Hotjar. It has made our user studies very simple and we...
We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process.
Pros
It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.
Cons
There is little we don't like about Hotjar. It just works (and it is easy to use).
Alternatives Considered
SmartlookReasons for Switching to Hotjar
Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Leading Heatmaps Tool
Reviewed on 2023/02/03
Pros
Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar.
Cons
The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least.

- Industry: Leisure, Travel & Tourism
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great little tool for starting your UX research
Reviewed on 2019/08/14
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little...
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
Pros
Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.
Cons
Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.
Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.
Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.
Heatmaps are still very simple with no ability of segmenting the data.
I can't complain for the really accessible prices they have been able to maintain though!
Response from Hotjar
Hey Ioana!
Thanks so much for leaving this review and sharing your thoughts on Hotjar.
Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.
There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!
All best,
Alex
- Industry: Nonprofit Organization Management
- Company size: 11–50 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Hot jar application is best application
Reviewed on 2024/11/01
About hotjar experience well and good for real
About hotjar experience well and good for real
Pros
About hot jar application look videos and create
Cons
In the hot jar application we can see feedback of videos

- Industry: Consumer Goods
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
HotJar is an awesome tool for studying websites and optimizing!
Reviewed on 2019/08/22
Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend...
Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.
Pros
At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!
Cons
There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.
Alternatives Considered
Crazy EggReasons for Switching to Hotjar
Primarily I was familiar with HotJar so it was an easy choice.Response from Hotjar
Hey Akande,
Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)
It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.
Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)
All best,
Alex

- Industry: Logistics & Supply Chain
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Excelent but a little expensive
Reviewed on 2022/06/03
Very great experience, but with the actualization the manual heatmaps are off :(
Very great experience, but with the actualization the manual heatmaps are off :(
Pros
The heatmaps and recording are so critical to create a UX centered product in all the organization
Cons
The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions
Reasons for Switching to Hotjar
Because of widgets and features to add conditionals- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The best heatmap software
Reviewed on 2024/03/11
Pros
The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.
Cons
The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.
Alternatives Considered
MouseflowSwitched From
Crazy Egg- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Perfect to test your website for the user experiance
Reviewed on 2024/05/09
Pros
Easy set up and I quickly got results that led to positive changes in my website
Cons
Sometimes bots come into my website and use the limited amount of screen captures for the heatmap
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Powerful tool when paired with web analytics data
Reviewed on 2023/10/31
Pros
Session recordings are great when trying to get in your users' shoes. You can get valuable insights which you wouldn't think of looking at web data.
Cons
I miss filtering that used to be available in the free version.
- Industry: Design
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
By far, the best tool of this type!
Reviewed on 2023/11/24
Hotjar has been an important tool for our start-up, to user test different features on our website...
Hotjar has been an important tool for our start-up, to user test different features on our website and monitor them.
Pros
I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!
Cons
Perhaps the price model isn't something that favours start-ups.
- Industry: Real Estate
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Premium Solution for Improving UX and UI
Reviewed on 2022/03/07
Setup is easy- you just add a small snippet of code to the backend and you are ready to go....
Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance.
Pros
Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!
Cons
The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great Heat-mapping Software
Reviewed on 2020/04/23
Hotjar has shown us critical user flow errors in the websites we manage, and has provided the...
Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.
Pros
Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.
Cons
The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.
Reasons for Choosing Hotjar
PriceSwitched From
Crazy EggReasons for Switching to Hotjar
For our use-case, Hotjar filled our feature requirements at a better price than it's competition.Response from Hotjar
Hi,
Thank for taking the time to review Hotjar.
It's good to hear that you found Hotjar helpful in optimizing your websites.
If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.
Cheers,
Sharon from Hotjar
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Must have for qualitative research
Reviewed on 2019/12/16
Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into...
Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.
Pros
Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration
Cons
On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.
Reasons for Switching to Hotjar
At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites.Response from Hotjar
Hey Trevor, thanks for the review!
Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing
Thanks again,
Denis from the Hotjar team
- Industry: Accounting
- Company size: 501–1,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Hotjar review
Reviewed on 2023/11/04
It has been awesome as i have been able to collect feedback and improve my department in my company.
It has been awesome as i have been able to collect feedback and improve my department in my company.
Pros
It enables me to check analytics of the surveys i put up thereby enabling me to collect feedback on areas that i feel need changes
Cons
Their customer support is slow and takes a long time to respond to customers
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Track Customer Engagement
Reviewed on 2023/11/24
Pros
Hotjar is great for seeing which pages my customers interact with the most & how long they stay on those pages.
Cons
It's a little pricey just for the heatmap feature.
- Industry: Retail
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Heatmaps are just the best
Reviewed on 2023/10/27
Pros
Really good and a lot of insights which is really helpful to understand our website
Cons
Can be hard to setup, there is a lot to understand before using it.

- Industry: Furniture
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
New dimension for me
Reviewed on 2023/08/10
Pros
I have learned a lot from customers thanks to Hotjar, a lot of things that would have gone unnoticed before. Heatmaps are a completely new way for me to think about data. I will use it more and more often
Cons
The free version will always be (as they say), but for business needs you will have to turn to the paid ones
- Industry: Furniture
- Company size: 501–1,000 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Your UX guardian angel
Reviewed on 2023/03/17
We've used it when we needed to redesing the checkout flow.We needed some insights on where the...
We've used it when we needed to redesing the checkout flow.We needed some insights on where the users used to find difficulties in the different steps of the checkout.It has helped us a lot!
Pros
The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.
Cons
I think that some guidance or initial support is needed, in order to understand how to leverage all the platform capabilities.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Most Recommended Product
Reviewed on 2023/01/01
Pros
User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.
Cons
Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.
- Industry: Education Management
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Hotjar is a platform for getting feedback from website visitors.
Reviewed on 2022/09/18
Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which...
Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.
Pros
Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved.
I also noticed that I don't have to worry about paying for a plan that works for everyone but doesn't fit my needs. Instead, it has different plans for people, businesses, and government agencies. This makes sure that I only pay for the features I want. Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. Meanwhile, businesses will pay based on how many times their pages are looked at every day. The agency plans, on the other hand, give you a single account that can be used for multiple client sites.
Cons
Prices could be better for new companies.
Some things need to be worked on more.
There should be ways to record multiple sessions at once in different parts of the site.
Alternatives Considered
FigPiiSwitched From
Mouseflow- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Hotjar provides insight every day.
Reviewed on 2023/01/13
Hotjar provides us with valuable insights into the behaviour and opinions of our clients. This we...
Hotjar provides us with valuable insights into the behaviour and opinions of our clients. This we can make tangible use of when planing improvements to our service.
Pros
Hotjar is very easy to use, and I get data insights delivered to my inbox every morning. I like the way we can easily implement popup surveys and data gathering without technical intervention.
Cons
I would like greater integration with our core data.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Revenue First not Customer First Driven Company
Reviewed on 2020/11/30
Pros
The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.
Cons
On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase.
Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change.
While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

- Industry: Consumer Services
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
An effective tool for monitor your website's content and more!
Reviewed on 2022/02/14
I have been using HotJar in all my website projects to monitor user browsing activity.
I have been using HotJar in all my website projects to monitor user browsing activity.
Pros
I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us.
Cons
Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends.

- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Awesome for user recordings and heat-maps
Reviewed on 2020/02/18
The tool is really helpful to better understand your user's experience.
The tool is really helpful to better understand your user's experience.
Pros
The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.
Cons
It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.
Response from Hotjar
Hey Brent
So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!
With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?
Hope this helps!
Thanks so much again for your kind review.
Bee @ Hotjar

- Industry: Management Consulting
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
pricey, but worth it
Reviewed on 2022/05/05
Great tool. Ive used it to do surveys (NLP), heatmaps and AB testing when running product pages or...
Great tool. Ive used it to do surveys (NLP), heatmaps and AB testing when running product pages or landingpages for newsletter subscriptions. Helped me to eliminate some issues on mobiles. Currently I use different tool but Hotjar is still a tool that you need to try (even in free tier) to see how things should be done in other apps.
Pros
+ extremely supportive and informative help/blog section with many types of how-to articles and guides
+ quick support that is helpful and points solutions very quickly
+ a lot of different tools packed in one app (it can be overwhelming!)
+ whole report section is great (especially heatmaps and surveys)
+ allows to collect feedback (helpful if you are migrating form one website layout to another)
+ helpful if you want to run AB test (ie. landingpage, product page etc)
+ free tier (not so informative but helpful)
Cons
- too expensive comparing to competition (plans are also limited to number of sessions)
- integrations are enabled from higher plans