LiveRamp IdentityLink Reviews

LiveRamp IdentityLink

Identity resolution and marketing data onboarding software

4.5/5 (2 reviews)
Kayla L.

Useful For Sharing Audiences

Used Weekly for 1+ year
Reviewed on 2019/03/19
Review Source: Capterra

Overall great for managing CRM files and sharing.

Pros

The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.

Cons

There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Anthony R.

The datastore is a game changer

Used Daily for 1-5 months
Reviewed on 2018/12/18
Review Source: Capterra

Overall we have been pleased with liveramp as a software data solution.

Pros

Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.

Cons

The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10