Pros
The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.
Cons
There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.
Overall we have been pleased with liveramp as a software data solution.
Pros
Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.
Cons
The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.
Overall great for managing CRM files and sharing.